Is Your MSP Business Getting Into Google Reviews?
If your MSP business has not yet taken advantage of Google Reviews, the time to do so is now. Google Reviews represents a fantastic opportunity to connect with prospective customers that plenty of MSP companies have not yet tapped into. Plenty of business owners lean on Google Reviews to determine who to call for MSP services. Let’s take a closer look at why getting involved with Google Reviews will help you grow your business:
Google Reviews Inspire Calls from End Users
Put yourself in the position of an end user for a moment. You search for an MSP business on the web and notice a handful pop up in Google Reviews. You click the reviews and skim the content to learn about prospective service providers in your area. Though such reviews might not be completely accurate, the bottom line is that end users really do value the content within these write-ups. After all, Google is the top search engine on the web. If your business is not detailed in the search giant’s reviews section and a competitor’s is, the end user will be inclined to give their business to your competitor.
Google Reviews Help With Rankings
It makes sense that Google would include its reviews as a key component of the search giant’s algorithm. The companies that do not have Google Reviews will be at a competitive disadvantage when it comes to organic search engine rankings. Do not underestimate the importance of being highly ranked on Google’s search engine. Plenty of people will only scroll through the initial page of results. At most, they will skim the first couple of pages before settling on a service provider. You can boost your ranking by getting your company into Google Reviews. A higher ranking on the search engine means additional exposure that leads to more website hits and an uptick in business.
Google Reviews Lead to Placement on Google Maps
One of the best ways to place your business on Google Maps is by having a presence on Google Reviews. The search engine has it set up so companies with Google Reviews are placed on the company’s maps feature. Placement on the company’s maps section will prove quite helpful when it comes to recruiting local businesses. The map feature is prominently placed on search engine results for service providers.
Get Your Company on the Google Listing
Encourage current and former clients to leave a write-up about your services on Google Reviews and it will help your company obtain even more exposure through the Google Listing for businesses. The online profile features your company’s name, phone number, address and other important details. This is the information you need to get directly into the hands of prospective clients.
Get a Jump on the Competition
A large part of the appeal of Google Reviews is that the competition probably has not yet taken advantage of them. The truth is the bar is quite low at the moment. This is your opportunity to obtain a competitive advantage. Get into Google Reviews and your company will undoubtedly stand out amongst the competition. This is the best way to get ahead, secure relationships with clients, and build your business as quickly as possible.
Nowadays, if your business listing doesn’t have good reviews (or any reviews at all), the odds of any client going to your website and checking out your services are very small. Getting your MSP business into Google Reviews will definitely help boost your company’s reputation, online presence, and eventually, sales.
About our Contributor
Robert Naragon is the Founder and President of ITQue, Inc. (pronounced “i-teek”), an Managed IT Services based in San Jose and Campbell that provides IT Support in San Jose. ITQue provides a wide range to IT services to San Jose based companies. And ITQue provides managed services to help San Jose small and mid-sized businesses increase productivity and profitability with customized, flexible hybrid cloud and IT outsourcing solutions is San Jose. Prior to ITQue, he was the Founder and President of VistanetIT, Inc., also based in Campbell, a IT Outsourcing Provider to small and medium-sized businesses in San Jose.