How to Improve IT Services Marketing with 3 Easy Steps
1. Personalize Emails
The use of personalized emails is extremely profitable, as it can generate up to six times more revenue for each e-mail compared to generic emails. An email marketing campaign is one of the most effective lead nurturing techniques. Research has shown that personalized emails produce much better results than any other forms of communication. Which begs the questions, what is the best way to personalize my emails? For example, triggered emails are a great way to send a message once someone downloads content, clicks on a link, or visit specific web pages. Triggered emails are an excellent way to promote consumer engagement and offer great deals.
2. Lead Scoring
Lead scoring is another excellent IT services marketing technique which ranks consumers on a scale that represents the value of each lead to the organization. Lead scoring can typically be used in a marketing automation platform that assigns numeric values to social media interactions, website viewings, and conversion events. The following score determines if the lead needs to speak with a sales rep of if they need to be further nurtured down the funnel. Recent research suggests that most organizations do not fully take advantage of lead scoring, which inhibits companies from reaching their fullest potential.
3. Align Sales & Marketing
Organizations that align sales and marketing strategies produce much higher sales opportunities. In other words, businesses have a much higher conversion rate through the use of aligning sales and marketing techniques. Companies can use page views, workflow enrollment, and lead scoring to transfer leads from automation to a personalized one-on-one session easily. It is also a good idea to clearly express the expectations, responsibilities, and goals for each department. These goals can be stated in a sales and marketing services agreement, which will enable both departments to work together easily.
The use of these three lead nurturing techniques can significantly increase your consumer base while also increasing profits.
About our Contributor
Nathan received his M.B.A. in 2009 from the University of Dallas. Prior to joining Rx Technology, Nathan worked as a managed it services specialist in San Antonio delivering a wide range of offerings for litigation and internal investigations, in addition to government and regulatory requests. He has also been a partner in an interactive web marketing firm.