3 Essential IT Services Marketing Tips
Technology is continually growing and managed service providers are always looking for new ways that an IT services marketing campaign can increase their profits and customer base. A managed services provider can help build their company with the use of landing pages, calls to action, and the use of forms. Using these three essential marketing tools will enable your business to become more successful and reach a higher number of customers. Let’s delve further into these three key topics that can provide a significant boost to the marketability of your MSP:
1. Landing Pages
A landing page is an easily accessible web page that specifically addresses one topic. The primary purpose of a landing page is to inform your customer through the use of a call to action that will ultimately lead to a sale. You will experience a much higher conversion rate if you direct your potential online consumers to the landing page. For example, advertising your services for data backup and recovery is an excellent IT services marketing technique. You should clearly state the importance of backing up data and follow that with a call to action that will ultimately complete the sale.
2. Call to Action
The use of calls to action is essential in getting a consumer to respond to your message. For each landing page, you need to only ask yourself “How do I need this reader to react?” Do they need to contact us for computer repair? Do they need to watch a video on Internet safety? Do they need to fill out a particular form? Once you decide on a specific action, it is important to use a call to action multiple times throughout the web page in a clear and concise manner. For example, offering content upgrades is an excellent way to express several calls to action in a natural and convincing way. Offering potential customers exclusive content by registering their email address is a great way to gain contact information while providing a useful service to future clients. Using links or images within a text is typically the best way to offer a content upgrade which will lead to a contact form that the clients will fill out using their email address and personal information.
Calls to action are useless unless you provide a contact form. Contact forms are easily overlooked but are critical in reaching new customers. Using a contact form can help you attain customer emails in a simple yet effective method. For example, offering a weekly email newsletter is an excellent way to interact with potential clients. The use of forms is the final ingredient to gaining new customers and maintaining a growing customer base.
The use of these three IT services marketing techniques will help your company to be much more efficient and reach a broader customer base.
Mark McGarvey is president of OneClick Solutions Group, a managed IT services in San Francisco and security provider serving small and mid-sized businesses with 20 to 100 employees in the Bay Area. Mark began his career in IT consulting in the 90s as a senior support technician for a then-small company in Austin, TX called Dell. After working for a number of organizations in desktop support/management and systems administration, Mark realized a passion for two things: Ensuring computer systems ran smoothly and keeping the people that used these systems happy and productive.
This passion helped him get his IT services business started in San Francisco! As a small business owner, Mark empathizes with other business owners that need IT Support in San Francisco and understands the things dearest to them: Increasing productivity and efficiency and keeping costs low and ROI high.