Is Your MSP Business Still Trying to Take SEO Shortcuts?
If you’re an MSP business owner, your main focus is probably getting customers through the door. It’s so tempting to concentrate on SEO shortcuts, hoping for quick leads that result in new clients. The problem with this tactic is it just doesn’t work in the long run. You may not realize that you have an ace in your pocket that can help you create a managed services business with an ongoing increase in profit margins. This ace in your pocket is the fact that businesses today know that they need to adopt IT technology to improve their productivity and competitive edge.
Take Advantage of the Ace in Your Pocket
As an MSP business, you can offer a solution to businesses that need help with IT infrastructure management. Your managed services still must address your client’s technology capability needs. But today’s businesses need you. It takes time to earn their trust but once you do, your business will reap the benefits.
To do this, you need to create a strategic marketing plan for sales and development that is long-term, flexible, and allows for continued growth. Developing a client base does not happen overnight but with an “all in” attitude, it can lead to a profitable managed services business.
Steps to Creating an IT Marketing Plan
When creating an ongoing strategy for building a client base, ask yourself these questions:
• What is currently working for you?
• What is working for your competition?
• What are your competitors offering?
• Who is your target audience?
• What are the managed services market size and market opportunity?
• What are your marketing budget and resources?
Finding the answers to these questions is not easy, but it is crucial to developing your marketing plan. And you can consult with a managed services analyst who knows the market and the most effective strategies for shaping a successful marketing program.
Types of Ongoing IT Marketing Strategies
Once you understand the market and know who your target audience is, it’s time to delve into digital marketing. Plan your marketing program around the following advertising models to increase your brand and lead generation that result in sales for your managed services.
• Content Marketing – Distributing educational and valuable content through blogs, emails and social media help you connect with new prospects. Creating content is time-consuming, so it’s a good idea to dedicate content creation to an influencer who knows your business and your target audience.
• SEO – Taking advantage of the multi-faceted tactics of SEO can really build your brand and customer loyalty. Your SEO efforts should include keyword optimization and link to content.
• Social Media – The changes in social media over the years is astronomical. It has gone from a place where friends and family could share thoughts and photos to an all-out advertising giant.
About our Contributor
Jennifer Holmes is President of MIS Solutions and a Georgia native who, after graduating from Georgia Tech, became an accomplished research virologist at the Centers for Disease Control and Prevention in Atlanta. In 2000, Jennifer hung up her lab coat to join husband Lliam at MIS Solutions as President.
In the past 16 years, she has led the MIS Solutions team to become the leaders in Metro Atlanta IT Support. MIS Solutions, Inc. is on a mission to provide managed IT services to Atlanta businesses to help them grow and support their businesses. MIS Solutions provides a wide range of IT services to Atlanta-based businesses and, combined with Jennifer’s passion for sharing effective business strategies with her clients, they are able to deliver the best IT support solutions for each client’s unique environment in Atlanta.
In 2013, Jennifer’s leadership and marketing skills won her the title of Spokesperson for the nationally acclaimed Technology Marketing Toolkit, an industry group of over 550 top U.S. She is a graduate of the Leadership Gwinnett program and has acted on the boards of the National Association of Women Business Owners’ Atlanta chapter, Gwinnett Great Days of Service, the Buford/North Gwinnett Rotary Club and the Gwinnett Chamber’s Technology Board.