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IT Marketing | May 2, 2017

Enjoy a Myriad of Benefits for Your IT Marketing Campaign by Including Complimentary Backup Service Solutions!

MSP MarketingWhen you perform IT marketing for your business, how do you attract and retain new clients? When networking or going through a sales pitch, many MSP business owners focus on what sets them apart from others, their talented team, and why potential clients should use their services. They may also do some cost comparison between them and their competitors, and point out all the reasons why MSP services make more sense than trying to handle IT needs in-house. While all of these are valuable and can get clients to the edge of making a decision, sometimes you need that little something extra to push them over.

With the necessity of remote backups and disaster recovery plans— also known as BDR plans— for most businesses, this is an area where you can provide that little something extra. Consider adding BDRs into your package bundles at no cost to new clients to entice them to sign on the dotted line and become a loyal customer. Here are a few reasons why offering something for free can get you ahead:

You Bring More Value to Your Packages

Everyone loves to hear the word ‘free.’ When your prospective clients see that you’re willing to offer them additional services at no cost, they immediately develop a better connection to you. When the special offer is a service as valuable as BDR, it takes it to the next level.

Any package that you offer in your IT marketing could benefit from the added service of backup and disaster recovery. In fact, if your client doesn’t have a BDR plan, it could end up costing them big if they were hit by a virus or if there was a flood or fire in their offices. By providing the service as a no-cost add-on, you show your clients how much you value their protection.

It Increases Loyalty

No business owner wants to feel like they’re being nickeled and dimed by their IT service provider. Some MSPs degrade their relationships by continually adding more services to their client’s plan for a cost until the initial package cost is two to three times more than what the customer initially budgeted for. When you stick with one cost and provide the valuable BDR as a value-add, you increase the loyalty of your customers and enhance your reputation.

It Doesn’t Cost You Much Extra

Though BDRs are crucial for your clients, they aren’t that expensive for your team to offer. If you already have storage option plans for other clients, adding a bit more room in the cloud is very affordable. Offering BDR also amounts to a minimum of manpower for your team. Offering backups and storage usually only requires a bit of setup time, then the system can be automated for ongoing protection.

When focusing on IT  marketing for your business, you should consider adding on BDR services at no charge. This move increases the value of your packages and client loyalty for little cost and time on the part of your team.

The Contributor

MSP BusinessRobert Naragon is the Founder and President of ITQue, Inc. (pronounced “i-teek”), an IT company based in Campbell that provides IT Support in San Jose. ITQue provides a wide range to Managed IT services to San Jose based companies. And ITQue provides managed services to help San Jose small and mid-sized businesses increase productivity and profitability with customized, flexible hybrid cloud and IT services for San Jose and IT support Santa Clara. Prior to ITQue, he was the Founder and President of VistanetIT, Inc., also based in Campbell, a IT Outsourcing Provider to small and medium-sized businesses in San Jose.

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