Do You Have to Constantly Educate Your IT Marketing Provider About Your MSP Blogs’ Content?
Low Prices Don’t Always Indicate A Deal
MSP blogs that are sourced with exceptional cheapness will reflect that lack of funding, pure and simple. The reason many MSPs fall for marketing solutions which offer sub-par solutions is because they’re trying to conserve resources. But you’re going to get what you pay for. The lower you go, the less quality will be available. What you want isn’t cheapness in the composition of blogs— what you want is insider industry knowledge. When you’re in the market for an advertising solution, the idea is to find a provider that really “gets” your industry, backward and forward.
For this reason, you can’t just source SEO. Think of it like the difference between trace amounts of vitamins in, say, a soft drink, and taking an actual vitamin. With the soft drink, you may be able to obtain 100% of your daily vitamin C serving, but you’ll have to drink half a twelve pack to get there… and contract diabetes in the process. Meanwhile, with the vitamin, you just swallow a Fred Flinstone chewable (or whatever your preference is) and go about your day. The soft drinks are non-specialized SEO providers, while the vitamin is an SEO expert whose specialization is a certain discipline. They write MSP blogs specifically, or perhaps they’ve got a concentration elsewhere in the industry. The point is, they know what they’re doing and why, and they strive to help you out with more than just keyword optimized content. They work to create content which reflects the core elements of your tech operation. From cloud computing to IoT applications, colocation solutions, BDR, UEM, and more, they’ll know what you need and how to best write about it in order that your target market is reached.
For all these things, one of the most important qualities to search for is experience. You should expect a dedicated staff that has actually worked in the tech industry. It’s a strange crossover, as not all tech professionals are writers and vice versa. Still, there is some available overlap, and you can find it.
How the Right Process Looks
You’re looking for a process that is vetted, and that includes you. Ideally, it should look something like this:
• Ideas are brainstormed
• Content is composed
• Content is run by clients for approval
• Keyword optimization takes place
• Content is published
• Promotion increases viewership
• Guest blogs are employed
When you and a content agency with MSP-specific solutions work together to design content, it shouldn’t be published before it’s been run by you for ultimate approval. You want to leave the structuring, links, pictures, and keywords to the SEO professionals. You want to let them write it, but you should be informed of what will finally represent your company before it’s published and promoted. This is especially true when you consider that guest blogs often include a wide readership which could positively or negatively affect your profitability over time.
About our Contributor
Mike Bloomfield currently serves as President Geek at Tekie Geek, a company providing computer services to Staten Island small and medium-sized businesses. Since 2012, Tekie Geek has been offering services like IT Support in Staten Island, Brooklyn, Queens, Bronx, Long Island, and New Jersey areas. Other computer services Tekie Geek offers in Staten Island ranges from providing technical helpdesk support, data recovery in Staten Island. They have been awarded a CompTIA Managed Services Trustmark, which is a respected industry credential that signifies the company’s adherence to best practices for technology service delivery and customer interaction.
Mike started with computer repair in Staten Island at a very young age and hasn’t slowed down since. He has served in the computer support industry, in Staten Island, as an IT director, Engineer Manager, and a Director of IT/Research and Development. In 2012, he started Tekie Geek with the hope of being a one stop shop for all IT consulting services in Staten Island. When not working, Mike is a true geek and will be watching one of his favorite shows or movies, which include Game of Thrones, Star Wars, Gotham, and much more.