Cancel Your Next Hardware Refresh by Doing an MSP Marketing Plan Swap!
Soaring Through the Cloud
MSP marketing has been encouraging the cloud computing switch for some time, and there are many reasons for this. Benefits of cloud computing include:
• Operational cost reduction
• Developmental expansion
• Infrastructural cost reduction
• Organizational efficiency facilitation
• Greater ROI on tech
• Competitive advantage
Operational Cost Reduction
What need do you have for hardware, if all the applications hardware generally runs are sourced through the cloud, and in a superior way? You don’t need to pay for maintenance, upgrades, installation, or secondary backup systems which likewise require maintenance and upgrade. You don’t need on-site dedicated staff, and you aren’t limited in technology upgrade based on the budget— with the cloud, you can always have the latest solutions available to you as it becomes available to your service provider. If your MSP can boast cloud solutions, it will be able to design MSP marketing campaigns which demonstrate these advantages to potential clients, and can back them up with numbers as they pertain to an individual potential client.
Your MSP can expand service provision through cloud computing solutions, and this will allow your clients to expand theirs. It’s a win-win for everybody. When you can process, store, and collect data with greater accuracy, you can make more proactive and effective decisions. Selling this advantage to potential clients is a very positive advantage for your MSP.
Infrastructural Cost Reduction
This goes in line with the benefits that come from removing hardware from a traditional business model, but there’s a software component as well. Software requires installation, acquisition, upgrade, etc. When your MSP does this for clients, it saves them a lot of infrastructural hassle directly and indirectly. Opportunity cost is high when there’s substantial time devoted to unveiling new software and working the bugs out of it.
The more you cut opportunity cost deriving from software and hardware requirements, the greater expansion you can pursue. Efficiency breeds success, and profitability. This is a substantial selling point to assist in client acquisition for your MSP.
Greater ROI on Tech
If you spend $10k on an internal server array, you’ll have to spend that again in another five years, on average. That’s $20k. Then you’ve got to hire the maintenance personnel and install the backup systems as outlined earlier. When these costs are compared against the monthly fee for cloud computing services, savings are obvious. You have less investment for the same utility, meaning returns increase.
If your MSP doesn’t provide cloud computing services, you’re going to lose clients to other MSPs who have such options available. Additionally, businesses avoiding the cloud who aren’t involved in MSP provision likewise lose out as their colleagues upgrade to this technological innovation. As it turns out, cloud computing solutions provide a competitive advantage not just for MSPs among their peers, but also for their clients for whom they make cloud computing utility a possibility.
Organic MSP Expansion
MSP marketing which makes these advantages directly tangible to potential clients will expand profitability in a predictable pattern. But you need to have a good marketing campaign to properly describe your services and expand your client base.
About our Contributor
Robert Naragon is the Founder and President of ITQue, Inc. (pronounced “i-teek”), an Managed IT Services based in San Jose and Campbell that provides IT Support in San Jose. ITQue provides a wide range of IT services to San Jose based companies. And ITQue provides managed services to help San Jose small and mid-sized businesses increase productivity and profitability with customized, flexible hybrid cloud and IT outsourcing solutions in San Jose. Prior to ITQue, he was the Founder and President of VistanetIT, Inc., also based in Campbell, an IT Outsourcing Provider to small and medium-sized businesses in San Jose.