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MSP Marketing | March 13, 2017

We Are Leading the Way in State-of-the-Art MSP Marketing Innovation!

MSP MarketingInnovate or Become Irrelevant

MSPs need to be innovative with their marketing strategy. If you haven’t looked into Moore’s Law, it’s a fascinating read. Basically, the rate tech doubles on itself is regular. There’s almost an established schedule to the unveiling of new innovations. These require the proper “edge” to be effective in their outreach. But, to retain that edge requires pushing the boundaries.

You want your MSP to appear as though it’s a trend-setting thought leader, and one of the best possible ways to do that is through creative marketing solutions. When you want to develop new marketing strategies for your MSP, there are a number of things which can help separate your brand from the others. Two exceptionally-effective techniques today include:

• Aggressive On-Page SEO
• Fictional Articles

On-Page SEO

SEO is Search Engine Optimization, and it’s exactly what it sounds like. Through SEO techniques, your brand is optimized in such a way that it’s one of the first— if not the first— to show up when someone types information pertaining to your products or services into a search engine. Your goal is to top the SERPs, or Search Engine Results Pages. Statistically, this will result in more leads over time. As technology develops, it’s not enough to write a few articles with keywords and then pepper them across the worldwide web. You’ve got to get “in” there from multiple angles and even optimize your home website.

According to Moz.com, on-page SEO can be characterized as the optimization of individual web pages so that increased ranking results, and traffic of a more relative kind, is funneled toward your site. On-page SEO solutions go beyond the content and actually incorporate keywords into the source code of your page via HTML. In addition, this can be optimized for greater effect. Meanwhile, off-page SEO refers to external signals or links. As with any tech solution, on-page SEO transitions over time. Unless you’ve got an in-house marketing department solely devoted to marketing techniques in SEO, you’ll want to source a vetted agency with good references to take care of this.

Fictional Articles

Did you know that Popeye’s penchant for spinach is primarily an advertisement? As it turns out, spinach isn’t nearly so healthy as Popeye makes it look. Furthermore, it’s got a rather unappealing taste when sourced from the can— but that advertisement campaign worked. The whole cartoon is based around it, and you can still sing Popeye’s song in your head right now, decades after it was relevant. Did you know Popeye’s spinach marketing increased American consumption of the food to something like 33%?

There’s power in entertainment, and this can rope in new clients for your business. Marketing experts focusing on the MSP vertical, who are aware of the possibilities, can help you design fictional tales that are entertaining to read, and yet still market your business— just like Popeye and the spinach he sold.

Fin

We at MSP SEO Factory offer cutting-edge solutions like fictional articles and on-page SEO. We’re always pushing the boundaries in order to remain not just relevant, but qualitatively recommendable against other marketing choices. Contact us for top-tier SEO marketing solutions.

About the Author

MSP MarketingMike Bloomfield currently serves as President Geek at Tekie Geek, a company providing IT support to Staten Island small and medium-sized businesses. Since 2012, Tekie Geek has been offering services like IT consulting in Staten Island, Brooklyn, Queens, Bronx, Long Island, and New Jersey areas. Other computer services Tekie Geek offers in Staten Island ranges from providing technical helpdesk support, data recovery in Staten Island. They have been awarded a CompTIA Managed Services Trustmark, which is a respected industry credential that signifies the company’s adherence to best practices for technology service delivery and customer interaction.

Mike started with computer repair in Staten Island at a very young age and hasn’t slowed down since. He has served in the computer services industry, in Staten Island, as an IT director, Engineer Manager, and a Director of IT/Research and Development. In 2012, he started Tekie Geek with the hope of being a one stop shop for all IT consulting services in Staten Island. When not working, Mike is a true geek and will be watching one of his favorite shows or movies, which include Game of Thrones, Star Wars, Gotham, and much more.


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