Are You Sponsoring ‘Marketing for IT’ Events in Vertical Markets?
Sponsoring marketing for IT events in specific verticals can bring valuable exposure to your company. You’ll be able to improve market share by increasing visibility. It also gives you a chance to meet decision makers and it shows that you support your industry by sponsoring events. Here are some reasons to pursue vertical marketing:
Generate Your Contact List
One of the advantages of vertical marketing for the IT industry is that it gives you the opportunity to build a contact list from distributing your business cards at events. It’s a way to increase the odds that your cards will be saved by people who care about your business, so that your marketing has a higher degree of efficiency. If you do this, you’ll be in closer touch with your target market than if you just randomly hand out cards.
The best way to penetrate a vertical industry is to attend trade shows. You’ll have access to a crowd that already has an interest in what you offer. Not only can you meet potential customers, but you may also meet people who’d make ideal partners. Sometimes, it’s even possible to meet media figures, such as trade journalists, who look for emerging entrepreneurs to interview. Outside of trade shows, vertical marketing can be very challenging.
Start New Relationships
The fact that you’ll be meeting new colleagues and customers means that you can expand your universe of relationships, which can help grow your business. This type of marketing (focusing on the IT industry) is very powerful, especially if you’re prepared to organize the names in a software platform that allows you to create profiles of customers and partners, and integrates with email. Collecting as much information as possible on new contacts is part of the key to building loyal relationships.
Following up with phone calls is an important part of keeping new relationships alive. Contacting people through various media is another strategy that keeps conversations going. It’s important to personalize each email, since people prioritize email based on who they know and trust. The more you interact with contacts about their interests, the greater chance you’ll have to retain them as followers of your brand.
Benefits from Sponsorships
An effective way to gain visibility in an industry is to display your banner at industry events. Most of the time, logo exposure at a trade show involves paying for sponsorships, but there may also be opportunities to get exposure through partnerships or trade agreements. The key is that big banners can be seen by big crowds from far away at big events— all the time. The more people, especially industry thought leaders, who witness and absorb your brand name, the more your brand will gain importance in your industry.
People tend to gravitate toward brands in which they’re familiar. The main pathway to brand awareness is advertising through media or at public events. To maximize a trade show sponsorship, you should take a multi-channel approach and try to present your brand in as many different forms as possible. In other words, go beyond handing out business cards.
You can create a brand awareness campaign by sponsoring vertical marketing events. Learn more about marketing for IT by contacting us at MSP SEO Factory today. We can help elevate your business with efficient technology and marketing solutions.
About the Contributor
Mike Bloomfield currently serves as President Geek at Tekie Geek, a company providing IT support to Staten Island small and medium-sized businesses. Since 2012, Tekie Geek has been offering services like IT consulting in Staten Island, Brooklyn, Queens, Bronx, Long Island, and New Jersey areas. Other computer services Tekie Geek offers in Staten Island ranges from providing technical helpdesk support, data recovery in Staten Island. They have been awarded a CompTIA Managed Services Trustmark, which is a respected industry credential that signifies the company’s adherence to best practices for technology service delivery and customer interaction.
Mike started with computer repair in Staten Island at a very young age and hasn’t slowed down since. He has served in the computer services industry, in Staten Island, as an IT director, Engineer Manager, and a Director of IT/Research and Development. In 2012, he started Tekie Geek with the hope of being a one stop shop for all IT consulting services in Staten Island. When not working, Mike is a true geek and will be watching one of his favorite shows or movies, which include Game of Thrones, Star Wars, Gotham, and much more.