There Is No Silver Bullet for IT Marketing Success on the Web!
Some people think social media should be the focal point of IT marketing, while others are solely focused on pay-per-click (PPC) advertising, blog content, embedded videos, or perfecting their homepage. However, remember this: there’s no silver bullet of marketing for MSPs. You need to take advantage of each marketing strategy, from blogging all the way to social media and beyond.
Spread Your Message to All Corners of the Web
Customers learn about your services from different avenues. Though some people still pay attention to traditional outbound advertisements on TV, radio, newspapers, and magazines, a large number of the population today has migrated to the web. IT marketing that’s spread across an array of marketing channels will help you reach your target audience.
Consider the many ways in which people access content on the web. Some are partial to social media platforms like Facebook, Twitter, and LinkedIn; others prefer to search for local service providers on search engines. Certain individuals enjoy reading blog posts while others prefer watching embedded videos, and some people click banner ads. The point is that you need to tap into each of these marketing channels to spread the word about your services. Allocate your marketing budget to an array of online media and you’ll eventually reach those who need or desire the services your business provides.
Google Favors Diverse Content
Google has fine-tuned its search engine algorithm over the years. At this point, the algorithm favors businesses that generate diverse content. Google considers everything— from keywords to keyword saturation rate, content originality, inbound links, meta titles, landing page specificity, schema markups, and beyond— when ranking websites. If you don’t key in on each of these areas, you won’t have the competitive edge you need to win the search engine optimization battle.
Google considers inbound links to be a gauge of a website’s trustworthiness. If you paid for links to be posted on your website, you’ll be penalized and you might decrease your site’s ranking on Google’s SERP (search engine results page). Adding internal links, however, can help boost your rankings on Google, even if they don’t carry a lot of benefits like that of an external link.
It’s clear that Google favors organic popularity/growth over attempts to force exposure from within.
It’s no longer enough to jam-pack your content with keywords or key phrases that are relevant to your industry. In fact, Google now penalizes for over-saturation of keywords. Diversify your web marketing efforts and your MSP website will gradually climb through the search engine rankings.
The moral of this story is to do a little bit of everything. Create captivating blog content that’s rich in keywords. Post guest blogs to other websites. Interact with customers and colleagues on social media. Generate inbound links from other sources across the web. Keep pushing across an array of online marketing channels and Google will reward your website with a high search engine ranking as time progresses.
MSP Marketing Done Right
At MSP SEO Factory, our advertising experts know exactly how to send your website skyrocketing up the search engine results. We’ll put your business in the spotlight, help you establish long-lasting relationships with new clients, and boost your profit margin. Ally with us and you’ll be free to focus on serving your clients’ needs while we handle the challenges of your IT marketing efforts. Contact us today for more information!
About the Contributer
Mike Bloomfield currently serves as President Geek at Tekie Geek, a company providing IT support to Staten Island small and medium-sized businesses. Since 2012, Tekie Geek has been offering services like IT consulting in Staten Island, Brooklyn, Queens, Bronx, Long Island, and New Jersey areas. Other computer services Tekie Geek offers in Staten Island ranges from providing technical helpdesk support, data recovery in Staten Island. They have been awarded a CompTIA Managed Services Trustmark, which is a respected industry credential that signifies the company’s adherence to best practices for technology service delivery and customer interaction.
Mike started with computer repair in Staten Island at a very young age and hasn’t slowed down since. He has served in the computer services industry, in Staten Island, as an IT director, Engineer Manager, and a Director of IT/Research and Development. In 2012, he started Tekie Geek with the hope of being a one stop shop for all IT consulting services in Staten Island. When not working, Mike is a true geek and will be watching one of his favorite shows or movies, which include Game of Thrones, Star Wars, Gotham, and much more.