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MSP Business, MSP Rules | February 15, 2017

Make Sure Your MSP Business Uses Relevant Keywords on Your Home Page!

MSP BusinessKeywords are an integral component of MSP business marketing. There are several reasons for this. Keywords are those phrases many people use to find services online which are relevant to their needs. They’re also a means by which online bots using algorithms to parse information determine what is “relevant” to a given search. The higher the relevancy, the higher the ranking on a SERP or Search Engine Results Page. But there’s another factor involved here which links these two parameters— that factor is your homepage itself. One metric bots utilizing search algorithms use to put a page higher or lower in rankings are the words on a homepage. The keywords you use in the blogs designed to drive leads should have relevance to those on your homepage.

What this means is that if you do a search on keyword relevance and find a bunch that pertain to your business, yet aren’t represented on your homepage, you’ll ultimately have a misfire. Users searching for those keywords will get results in the SERPs which conform to them. But if your homepage doesn’t have the keywords, it won’t be one of those results. So, your content design will be essentially ineffectual. Your homepage must have keywords that agree to those you’re using in marketing for the proper driving of online traffic.

Keywords Are Always Changing

That doesn’t sound so difficult, until you realize that relevant keywords are always in flux. One keyword may carry a particular statistical relevancy for years, only to be suddenly undermined when new terminology becomes applied to the same essential services. The term “cellphone” is now being replaced by the term “smartphone.” Certainly, there is yet some carryover, but it’s declining quickly as new generations are learning to define this technology by the term “smartphone.” So, if you had a webpage pertaining to cellular services which didn’t have an update changing “cellphone” or “cellular device” to “smartphone,” “android OS,” or “touchscreen technology,” it’s likely you’d lose actionable leads over time. Certainly, if you had cellular devices for sale which weren’t of the “smart” variety, you’d want to maintain appropriate terminology. But if you had branched out, you’d want to update so that both offerings became properly represented.

Don’t Over-Complicate

This may sound difficult, but your MSP business marketing strategy need not be bogged down in confusion. Basically, continuous research into keywords helps you monitor trends so you can adjust content and homepages accordingly. The complication is in the research itself, and a good way to overcome such complication is through utilization of an agency that specializes in SEO marketing for MSPs. Features which properly determine how effective an SEO agency will be include:

• Continuous marketing research pertaining to keywords
• Monitoring of trends
• A vetted MSP marketing strategy
• Facilitation of guest blog posts
• Proper utilization of multiple SEO-relevant platforms (social media, etc.)
• Website optimization for greatest impact
• Content construction following established and burgeoning SEO rules

About our Contributor

MSP BusinessRobert Naragon is the Founder and President of ITQue, Inc. (pronounced “i-teek”), an Managed IT Services based in San Jose and Campbell that provides IT Support in San Jose. ITQue provides a wide range of IT services to San Jose based companies. And ITQue provides managed services to help San Jose small and mid-sized businesses increase productivity and profitability with customized, flexible hybrid cloud and IT outsourcing solutions in San Jose. Prior to ITQue, he was the Founder and President of VistanetIT, Inc., also based in Campbell, an IT Outsourcing Provider to small and medium-sized businesses in San Jose.

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