IT Providers Shouldn’t Play the Internet Marketing Game Without Knowing the Rules!
IT marketing is a little like the old west, but remember: cowboys who “fire from the hip” are able to hit targets within the fictional rules of their universe because such gunslingers have practiced for hours beyond the plot. They’re not really firing from an alliance between reflexes and gut-instinct; they’re firing from a standpoint of practice.
Now, when you’re practicing with the same revolver and the same target, you get to know how your gun works. But you’d be a fool to think because you could hit a target with a squirt gun that a revolver’s kick will be anything similar.
Similarly, you can’t just jump into Internet marketing without practice because you know how to update your Facebook. That said, many IT providers do just this thing sans consultation or any knowledge of the rules involved. They’re firing from the hip, just like marketing cowboys they’ve seen in the movies! But they haven’t spent hours honing their craft, they haven’t built the alliance between reflex and instinct— they just think it’s doable because it looks easy. No, there are many variables involved. Jumping in the ring without requisite professional experience is a great way to spin your wheels, waste time, and go nowhere.
Just like cowboys fighting a duel take so many paces, turn, and fire, IT marketing has a number of rules you have to accede to even before you start firing content bullets across the old west of the modern Internet. Five important online marketing rules include:
1. Firms shouldn’t make Internet marketing updates without keyword research
2. MSP businesses must use relevant keywords on home page
3. Original MSP blogs must be implemented on your site— nothing spun or syndicated!
4. Find relevant guest blog partners; one guest blog = hundreds of regular articles
5. MSPs must use local city keywords on marketing site— critical for humans and bots!
You need to do keyword research. There are statistical variances which will recommend one keyword or another. You can’t just choose one that sounds right. Sure, you may get lucky– just like some goober who has never touched a gun may get a lucky shot off from the hip, but it’s not likely. Do your target practice, figure out which keywords are most likely to drive leads, then use them. Additionally, this is going to help you design your home page. These two go together. If you don’t properly optimize for keywords, your marketing expenditures will have low— or no— ROI. Additionally, you want keywords to be local to your area; this is important for real-life searchers and automated ‘bots.
Spun content will turn off the bots and get your information relegated to tertiary SERPs (Search Engine Results Pages). Syndicated articles will lead the client to the syndicate site, not yours. Content must be original.
A guest blog has a built-in audience that will see your content more quickly and be more successfully ingested than a blog built from the ground up. Skip this step and you’ll spend more for less.
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About the Contributor
Robert Naragon is the Founder and President of ITQue, Inc. (pronounced “i-teek”), an Managed IT Services based in San Jose and Campbell that provides IT Support in San Jose. ITQue provides a wide range of IT services to San Jose based companies. And ITQue provides managed services to help San Jose small and mid-sized businesses increase productivity and profitability with customized, flexible hybrid cloud and IT outsourcing solutions in San Jose. Prior to ITQue, he was the Founder and President of VistanetIT, Inc., also based in Campbell, an IT Outsourcing Provider to small and medium-sized businesses in San Jose.