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MSP Marketing | January 25, 2017

Prospects Should Bounce Between Pin Ball Flippers to Convert into IT Sales Leads

It Can Take Time for Marketing to Sink In

Generating IT sales leadsoften involves repetition. The more people hear an idea, the more amenable they become to it. Eventually, they may even begin to believe the idea is their own. This is the power of suggestion, and one of the prime reasons hypnotism actually can work. Now don’t get the wrong idea— the concept behind good marketing isn’t to hypnotize clients into obeying some ulterior motive. But the concept is affecting the subconscious such that normal mental barriers are worn away.

How is this Done?

One of the most effective ways to generate IT sales leadsthrough repetition is to create a “web” of content which constantly makes itself available to prospective clients. You want more than one avenue of approach. While it’s good to write informative articles, you’re also going to want simple blog posts. These posts won’t try to sell anything; they’ll just describe the positive aspects of what you do, why you do it, who benefits, and how they benefit. This plants a seed, then you water that seed with postcards, special events, sales calls, even telemarketing if that’s been found to be ROI-rich enough for your business.

If this sounds like a lot of work, well it is. Creating enough content to cohesively affect a large enough quotient of the population that statistically assured results are seen requires a concerted effort that’s a full-time job. It’s a job that’s going to need a professional approach if it’s to be done correctly. If you don’t have the experience of professionalism informing your marketing efforts, you’re going to tread water pursuing a variety of unimportant marketing avenues which essentially become dead ends. Experienced professionals who make it their business to keep bouncing potential clients back and forth until they become actionable leads understand which marketing efforts are useless, and which are useful.

As an example, creation of content can be considered. It’s not only about a piece of well-written material that describes your services and is relatively easy to find online. Certainly, this is a good thing, but there’s more to it. You’re going to want keywords that are known to be statistically applicable. You’re also going to want content which is useful to the reader. Something they can repeat, learn from, and, in a professional capacity, even share. There will need to be a cohesive thread through your writing— it’ll have to be coherent.

Some other things that make a bit of content actionable include subtitles separating segments, overall length, pictures, and links. All of these things will be created with a vetted process.

The Process

How such content solutions are made is going to look something like this:

  • The SEO agency brainstorms content
  • Ideas are reviewed with the client
  • Approved ideas become written content
  • Content is keyword optimized
  • Publication of content commences
  • Published content is promoted
  • Guest blogging is used to build a readership

Over time, such process professionally employed will very likely yield quantifiable ROI.

Content Agencies That Work

IT sales leads are essential components which reveal successful marketing. At MSP SEO Factory, we have helped many clients increase their ranking on SERPs (Search Engine Results Pages) which has resulted in increased lead generation. Contact us for professional online marketing that works.


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