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IT Marketing | August 12, 2016

Stop Looking for Shortcuts to IT Marketing Success!

IT marketing easy way buttonThere are thousands of businesses out there that are searching for shortcut ways to achieve IT marketing success. As a result, they put marketing dollars into gray and black hat marketing techniques thinking they have “gamed” the system. While these efforts may work for a short period of time, the businesses investing in these efforts are going to get dinged — this can result in the website falling from top rankings in Google and, in some cases, being blacklisted altogether.

Rather than trying to find a shortcut, businesses should create a smart strategy to gain marketing success. From blogs and PPC to SEO and general marketing, there are right ways to go about getting attention and increasing profits.

Successful Marketing Starts with a Strategy

Marketing is not a “hit it and quit it” effort. Without a plan or strategy in place, businesses will find their efforts fall flat. For example, blogging is an effective way to provide potential customers with valuable information. However, it is not something that can be done once and then never done again.

Business owners have to be willing to publish blogs, full of valuable content, on a regular basis. Not only do they need to offer value to readers, but they also have to optimize the blogs for search engines. This includes finding keywords related to what they offer and building links to authority websites. This is something that must be done a regular basis to achieve success. If a business owner is unable to do this, they are just wasting time publishing a one-off blog from time to time.

Additional Marketing Efforts Worth Time and Money

Blogging is not the only IT marketing strategy businesses should embrace. There are some ways to get information about the business out to the masses. For example, PPC marketing is a paid method that often leads to immediate results. While you will be paying for leads, when you are still building your organic search ranking this is a great way to compensate.

However, this is also a method that will have to be researched. Not all PPC ads are effective. To create one that is, a business has to research their market and customers and figure out what they are looking for. Determining what the immediate pain or need for a potential client is and then addressing it with a solution is a great way to gain new customers.

Are Your Marketing Efforts Up to Par?

Unfortunately, there are far too many businesses that are falling short regarding their marketing efforts simply because they are trying to take the easy way out. As a result, these companies have not been able to garner the attention the brand needs and deserves. Taking the time to review your marketing efforts and then creating a new strategy based on the information here can help any business owner achieve IT marketing success.

About the Contributor

MSP MarketingMike Bloomfield currently serves as President Geek at Tekie Geek, a company providing IT support to Staten Island small and medium-sized businesses. Since 2012, Tekie Geek has been offering services like IT consulting in Staten Island, Brooklyn, Queens, Bronx, Long Island, and New Jersey areas. Other computer services Tekie Geek offers in Staten Island ranges from providing technical helpdesk support, data recovery in Staten Island. They have been awarded a CompTIA Managed Services Trustmark, which is a respected industry credential that signifies the company’s adherence to best practices for technology service delivery and customer interaction.

Mike started with computer repair in Staten Island at a very young age and hasn’t slowed down since. He has served in the computer services industry, in Staten Island, as an IT director, Engineer Manager, and a Director of IT/Research and Development. In 2012, he started Tekie Geek with the hope of being a one stop shop for all IT consulting services in Staten Island. When not working, Mike is a true geek and will be watching one of his favorite shows or movies, which include Game of Thrones, Star Wars, Gotham, and much more.

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