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IT Sales Leads | July 18, 2016

Don’t Surrender IT Sales Leads to Your Internet Competitors!

White flagAs a Managed Service Provider (MSP), you have a lot of responsibilities to each and every one of your clients. It is the role of the MSP to help with all of the management of the IT resources of an organization, no matter how big or small it may be. One thing that most MSPs forget about from time to time though has to do with IT sales leads and trying to market themselves outside of their current customer base.

It can get quite easy to get comfortable and at ease with the customers that are currently under your umbrella. As an MSP, it is not difficult to pick up customers and when you do, you have them for the long-term. Just because you have a reliable base of customers, though, does not mean that you should not be working to expand that base. It is important to advertise yourself, get your name out there, and grow your own business.

Take the Time to Market

When it comes to IT sales leads, what you always want to do is to make sure that you are taking the time to do some Internet marketing. Think about how much you have in terms of resources from a financial and time sensitive standpoint. What you want to do is to take a percentage of those resources and begin to put it aside each and every month to put it towards IT marketing.

Showcase Your Skills

The IT marketing tactics that you take are very important as you really want to highlight the unique skills that you bring to the table. Think about the monitoring and proactive maintenance that you are able to provide to businesses in terms of where their network stands at any given time. Most small businesses do not have the resources to ever stay on top of servers and data enough to make sure it is all up and running, never mind do the maintenance needed to ensure everything remains updated.

You also want to showcase your ability to manage IT resources to stay within budgets. That is the key role of the MSP as you are basically an IT department for a company that cannot afford to have their own dedicated employees working in that aspect of the company.

Availability is the final piece of the puzzle here as an MSP is always available and on-call if, and when, something takes a turn for the worse. Use this to your advantage as you follow leads to get more customers.


It is very important for all MSPs to take IT sales leads very seriously. You want to understand how best to market yourself and also how to dedicate the resources that are necessary so that you can turn those leads into ongoing customers. We, at MSP SEO Factory, can help you with the marketing process. We are going to work with you to come up with ideas, content, and promotion tactics to get you the attention you deserve. Now is the time to take action, grow your customer base, and be the best MSP that you can be. To know more about how we can help you; call (210) 758-4971 or contact us at http://mspseofactory.com/contact-us/.

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