Founder
David has 17 years experience in marketing for the IT industry
Co-Founder
MS in Physics, Wharton MBA 2008
Office Manager
Writer
Social Media manager
5 years of marketing experience in the IT and legal industry
Trade Show Director
Web Developer
Guest Blog Writer
Your MSP marketing department needs to understand how to manipulate outreach in a positive way and handle fallout from marketing disasters. This isn’t going to happen incidentally, it will require direct, strategic effort. Social Media Crisis Protocols Working with SEO groups which regularly provide ROI-rich marketing for MSPs helps you avoid trial-and-error in developing […]
MSP marketing can learn a lot from metrics, but it can learn more from direct inquiry. Think of it this way: if an advanced society left high technology to a low-technology people, reverse-engineering that high technology would be harder for them than simply getting the blueprints from the high-tech nation. Metrics are the same. You can […]
An MSP company has to reach the right people to stay in business. You’ve got to have an aggressive marketing campaign that doesn’t come across as pushy but does follow up every possible avenue of clientele acquisition. There are some methods here that will work better than others. At the basic level, when you’re getting started on […]
An MSP blog needs to be properly managed such that it is curated for contemporary applicability, developed toward maximum positive SEO impact, and maintained strategically in a continuous way. Working with SEO groups that provide MSP solutions specifically can be a good way to go on this. Get the balance right and you can expect some notable […]
Managed services marketing will be more effective with statistically-optimized tactics based on real numbers. Documentation is a key means of helping your business determine what to watch and what to augment. Advantages of Documentation Documenting your content strategy has a lot of different advantages. It’s one of many reasons top-tier SEO groups which provide MSP […]
Localized Results are More Effective If you do a search for an MSP business and some operation from Canada pops up, will you drive across the border? If customers can’t locally find your MSP, you’ll get less ROI from SEO. For some things, locality isn’t important; but for many businesses, SEO that optimizes based on […]
Guest Blogs An MSP business with continuously updated blogs will see a lot more business than one without. But it’s not enough to start featuring blogs on your page, or a private site you or your company runs. You want to get into the guest blogging game.
The Importance of Blogging MSP blogs can be integral in marketing, but understanding why requires some study. “Blog” is derived from “weblog,” and is quickly replacing conventional magazines. Certainly, you’ll see many magazines in most convenience stores, but when is the last time you bought one? Usually, if you still have magazines of preference, they’re […]
Keywords are an integral component of MSP business marketing. There are several reasons for this. Keywords are those phrases many people use to find services online which are relevant to their needs. They’re also a means by which online bots using algorithms to parse information determine what is “relevant” to a given search. The higher […]
Rule Number One: The Importance of Keywords IT services marketing does have rules, and one of the most important pertains to keywords. When it comes to keywords, you don’t want to put the cart before the horse; it’ll confuse the horse and mess up your cart. Unless of course, your horse can moonwalk, then by […]
MSP marketing has rules, but they’re hard to nail down. With so many competitors on the web today, online marketing is increasing. Doesn’t it make sense that there are some hidden rules, or open rules, that may define that success? Online marketing has been around for over 20 years now– there must be rules! In the Ether It’s hard […]
Arm yourself with the facts to make the best IT marketing decisions. Fill out the form below to receive the first chapter of our upcoming book 'Stratospheric Marketing Secrets for Generating Sales Leads', and discover ways to jump start your sales forces' cold calling strategies.
Brent Whitfield is CEO of DCG Technical Solutions, providing IT support in the Los Angeles area since 1993. DCG exists to help clients choose, implement, and manage IT and cloud[...]
David Walter is the Marketing Director at MSP SEO Factory, a company providing IT marketing to businesses in the United States. Their expertise is creating MSP marketing ideas and turning[...]
Johannes Beekman is the Digital Marketing Director at MSP SEO Factory, a company providing IT marketing to businesses in the United States. Their expertise is creating MSP Business ideas and[...]
Content is king. This is a phrase you have likely heard time and time again. As a result, your IT services marketing team takes the time to not only create great content for your website, but also puts effort into guest blogging on partners’ sites.
Does this sound oddly familiar to you: “You will accept our syndicated content that we also distribute to thousands of other MSPs, even though you don’t have a chance getting top ranked or generating any IT sales leads.
So why is keyword research so important? Basically, without the right keywords, everything else your marketing provider is doing doesn’t matter.
You want your IT website in the top rankings. So why are you using syndicated content and stripping away any value from your blog?
IT sales leads are hard to come by, and many MSPs use link-trading as a means of increasing their SEO quotient; but this usually doesn’t happen.
The following is a look at keywords, fresh content and guest blogging, all of which can increase your odds of sky high search rankings and enhance your marketing for IT.
When it comes to MSP marketing, momentum is the name of the game. The worst thing that you can do as a managed service provider is to rest on what you know and become satisfied with the results that you are getting.
There are some MSP marketing professionals who rely solely on on-page keyword optimization for success. While they may have some top ranked positions, they are essentially just a sitting duck.
Each local MSP marketing ecosystem is different, as some have competitive 'sharks' that fully understand the latest internet marketing concepts, while other ecosystems only have docile lifeforms using outdated internet marketing concepts.
The Wild West days of the Internet are quickly coming to a close. Google and other search engines have established parameters enforced by algorithms which ensure that copied content is curtailed as neatly as possible.
If your organization has fallen behind in outreach, it's likely to lose profit relative to increasing IT demand. There will certainly be newer startups savvy enough to jump into the marketing waters.
Using blogging as a tool for lead generation is a common tactic among businesses, but it can easily fall between the cracks if not done properly.
SEO is not just about stuffing your home page with endless keywords. It involves having a strategy, having professionals that can help you build a plan, and then acting on that plan.
There's nothing attractive about a "me me me, I'm the best" mentality. A corporation that sends this message faces decreased client retention.
Busy IT companies don't have time to invest into advertising themselves or producing marketing content. The issue is: everyone needs to mind their search rankings to stay relevant.
The Advantage of Information over Self Promotion IT services marketing needs to be about communication of ideas, tips, tricks, techniques, and unique information. It doesn’t need to be about how good one company is over another. Your job isn’t to prove your IT business is the best. Your job is to prove to prospective clients […]
Many MSP businesses fail to capitalize on the advantages that come with applying IT services marketing to generate leads because they lack the necessary techniques. You need to turn innovative, gripping, and highly informative content to produce tangible results and revenue. Here is how it happens:
Seven Strategies for Success IT services marketing should employ tried and true techniques known to be effective. Here are seven strategies that can help you expand actionable leads significantly:
Your MSP marketing department needs to understand how to manipulate outreach in a positive way and handle fallout from marketing disasters. This isn’t going to happen incidentally, it will require direct, strategic effort. Social Media Crisis Protocols Working with SEO groups which regularly provide ROI-rich marketing for MSPs helps you avoid trial-and-error in developing […]
MSP marketing can learn a lot from metrics, but it can learn more from direct inquiry. Think of it this way: if an advanced society left high technology to a low-technology people, reverse-engineering that high technology would be harder for them than simply getting the blueprints from the high-tech nation. Metrics are the same. You can […]
In your MSP marketing, you need to produce content that is easy to interact with. Whatever you send out to potential clients should be something they can interface with easily. Tips to Increase Copywriting Effectiveness The copy you produce for your emails should be engaging, appropriate, authoritative, accurate, optimized, and calibrated toward those who you’re […]
IT marketing won’t happen in a vacuum, and the cost involved will be high. You should be seeing ROI, but there are techniques you can use to increase profit while decreasing associated costs. Methods of Optimizing Outreach If you’re going to see more profit from content, you’ve got to design it in such a way as […]
Your small MSP can compete against enterprise-level corporations. Certainly, you want to hone operational infrastructure using the latest technology, but once you find a centralized effective service option and become the best at it, you’ll be on your way. IT marketing helps you get there. Marketing Tactics to Position You Against Big Competitors Usually, […]
IT marketing has a hand-in-glove relationship with Public Relations (PR). If you’ve got bad PR, then your marketing will almost serve as an amplifying agent negatively. If you’ve got good PR, then the same happens, but in a positive sense. Points of PR to Focus On The best PR you can get is organically through […]
You need to have an effective IT marketing strategy if you wish to sustain long-term success in the competitive IT industry. However, many IT providers make simple advertising mistakes that can limit earning potential. Here are the three most common digital marketing errors and the best ways to avoid them: 1. Not Using Social Media […]
Your IT marketing can get stagnant if it isn’t properly managed. Sometimes, you have to be a little aggressive with it in order to reach the prospects you need to convert. Following are five signs to determine if your current marketing campaign needs such a reboot: Negative Analytics Poor SEO Scant Feedback Reduced Sales Silent Social […]
Be a Leader, Not a Follower Your marketing plan for IT needs to be of the trendsetting variety, not the trend following variety. It doesn’t matter how strong a given trend seems to be, it will fall by the wayside. If you jump on the bandwagon, you’re already behind the times. A good portion of […]
AIDA is an acronym that describes the four stages of the sales process. AIDA stands for Attention, Interest, Desire, Action and is a useful MSP marketing tool. In this article, we will describe how MSPs can use the different phases of the AIDA model to close SMBs into clients.
When it comes to backup and disaster recovery (BDR), it can be difficult to market to prospective clients. Most of these struggles can be summed up into the following points: a lack of understanding of business continuity, an inability to speak to the right people and a tendency to get lost in the competitive clutter.
When the fast food industry discovered that selling all items a la carte was leading to losses, they reinvented themselves by offering combo meals, which led to a significant turnaround in profits.
When you spend your time with telemarketing, you will find yourself 'kissing frogs', which refers to wasting your time meeting with prospects that are just not interested in what you have to offer.
Just relying on IT marketing keyword optimization used to work, but is this practice quickly becoming extinct like the dinosaurs?
A cornerstone to any respectable MSP marketing plan is SEO, the practice of shaping your site in a way that’s more appealing to search engines.
The game has changed for MSP marketing. It wasn’t too long ago that the focus was solely on getting quantity out there, regarding content on your site.
MSP marketing is selling technology to people that has abstractly made the world inverse. Today, you can go shopping from home, get a degree over the web, find a mate and more online.
Most MSPs admit to having a difficult time with marketing their IT business. While it can be extremely tough for techs to learn new sales techniques, there is one powerful selling tool is easy to adopt and master!
Localized Results are More Effective If you do a search for an MSP business and some operation from Canada pops up, will you drive across the border? If customers can’t locally find your MSP, you’ll get less ROI from SEO. For some things, locality isn’t important; but for many businesses, SEO that optimizes based on […]
Your MSP business will be observed by clients on a desktop computer and those perusing your site from a smartphone. Where before, the only “context” of interaction with your MSP digitally was a website on a desktop computer, now there are multiple touchpoints of contact owing to IoT. If marketing isn’t contextually relevant, you won’t engage prospects in […]
An MSP business needs to understand how search engines rank pages in search engine results pages (SERPs). Essentially, you’ve got to play ball with these tech companies to be visible when prospects search for you. Adhering to search engine parameters means being visible to algorithms in a positive way. If you try to “game” the system through […]
Consequences of Time Travel “I haven’t had a laugh like that in all the years I’ve been in MSP sales, David!” “But boss, you went back in time— doesn’t that mean Erdy Michaels hasn’t ransacked your office? Also, I can’t believe all you had to do was pick up the hourglass and talk to it […]
Sands of Time “Merlin, you coming with me to preserve the marketing for IT my business has been struggling with over the last several months, or are you going to just sit on your duff and play games?”
The Case of The Missing IT Marketing Manager “Egads, David! How am I supposed to make any IT Marketing leads when you keep disappearing on me! You’re the only marketing manager I’ve got!” Johannes was standing in the middle of his ransacked office at the headquarters of MSP SEO Factory, a premiere marketing agency specializing […]
"I've said it before, and I’ll say it again," opens Jonathan James 'Jimmy' Johnson, "IT consulting in San Diego from Spacelink isn’t showcasing alien tech. Yeah, they gave me a few coding parameters which helped...
IT support in San Diego has gotten political, but it’s got nothing to do with any election. When reporter Noah Trebloc of Generic Times News Network appeared from nowhere with Jonathan James 'Jimmy' Johnson...
Computer support in San Diego just hasn’t been the same since Jonathan James 'Jimmy' Johnson was abducted. "It wasn't a regular abduction," says Jimmy, "I didn’t have to invite them in."
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