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MSP Marketing Testimonials:

DCG Technical Solutions

"Our website started dropping in the search rankings and so I reached out to MSP SEO Factory... they are posting original articles on our marketing website which is getting us top ranked (for IT keywords)... I would recommend them to any MSP!"

- Brent Whitfield, CEO DCG Technical Solutions, Inc.

CTG Tech

"We talked to David about our struggles... right away he could feel our (IT marketing) pain, and he talked to us in our own language... we moved right up to the first page of Google, and phones started ringing. Sign up as soon as you can; I wish we would have signed up years ago!"

- Aaron Wise, Director of Sales

NexxenTech

"MSP SEO Factory got us to number one on our Palm Beach keywords, and they are making our phone ring with MSP marketing calls...."

- Jennifer Fortin,
Sales & Marketing, NexxenTech, Florida

Learn About Our Unique IT Services Marketing: People, Process and Proof

BLog writer

Our Marketing for IT Process

We use original IT marketing content to get your MSP marketing website top-ranked, so your phones ring off the hook with IT sales leads that are easy to close!

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IT marketing team

About Our IT Marketing Team

Put our expertise to work for you! We have a combined background in marketing and selling managed services and cloud computing as well as a successful track record in getting websites top ranked.

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Google search results page

MSP Marketing Proof

See real-world examples of how our content marketing strategies get our clients top-ranked!

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Our IT Marketing Expertise:

David Walter of MSP SEO Factory

"I have over 16 years experience working with MSPs, and I have a book coming out, 'Stratospheric Marketing Secrets' about generating sales leads... If you want someone to write original content for your MSP blog, you need the help of an IT marketing thought leader."

Clip from 'Paint by Numbers Article Writing' at DattoCon

This clip is from our MSP marketing presentation: 'Paint by Numbers Article Writing' at DattoCon 2017.

Meet Our MSP Marketing Team

David Walter

Founder
David has 17 years experience in marketing for the IT industry

Johannes Beekman

Co-Founder
MS in Physics, Wharton MBA 2008

Charo Copado

Office Manager

Mason Walter

Writer

Anna Alderete

Social Media manager
5 years of marketing experience in the IT and legal industry

Victoria Britto

Trade Show Director

Matthew Raggo

Web Developer

Ana Canoy

Guest Blog Writer

Latest MSP Marketing Articles:

3 Ways to Write a Winning PR Pitch for Your MSP Business

MSP Business | November 22, 2019

Increasing your MSP business visibility is one of the main keys to success. Understanding how to create a winning PR pitch is an excellent way to help your IT company stand out from the rest of the competition. A successful PR pitch is easy to understand and can allow you to reach a wide range […]

Read More »

IT Marketing Strategy: Customer Segmentation

Uncategorized | November 20, 2019

One of the keys to successful IT marketing is getting to know your customers better. One of the best ways to understand your clients better is through customer segmentation. The use of customer segmentation allows you to divide your customers into various groups to better meet their individual needs. Customer segmentation includes three distinct classifications […]

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4 Ways to Write a Good Business Plan for Your MSP Business

MSP Business | October 30, 2019

Developing a plan for your MSP business is key to long-term success in today’s competitive workplace. Setting various goals will help you measure your progress while providing additional incentives for your company. It is also a good idea to review your business plan on a regular basis and make adjustments. Here are a few things […]

Read More »

Key IT Marketing Tactics That Are Known to Be Effective

IT Marketing | October 17, 2019

Your IT Marketing will be more successful if you use the latest tools available. This is easier to say than do for many reasons, not least of which being the continuously shifting nature of technology. However, it is possible to line out operational protocols and best practices that retain the most effective outreach innovations. Presently, […]

Read More »

Tips to Produce a More Successful IT Marketing Campaign Through Email Channels

IT Marketing | September 25, 2019

In your IT marketing, you shouldn’t ignore the potentiality of email outreach. Even though many have begun to avoid using email strictly owing to things like “spam”, targeted email campaigns built around clients’ pain-points and drafted to be intriguing at every level do have their positive effect–especially if you include incentivization like discounts or freebies […]

Read More »

Using White Papers to Enhance IT Marketing

IT Marketing | September 24, 2019

What Are White Papers? IT marketing commonly uses what are essentially expositional research papers to give your clients key information pertaining to varying technology issues. The truth is, most of what they need is something only an MSP could do anyway, owing to resources and how technical IT is. Educating prospects helps drive them to you. […]

Read More »

MSP Business Rules for Successful IT Marketing on Search Engines!

msp business

An MSP Business Must Look for Relevant Guest Blog Partners Because One Guest Blog Is Worth Hundreds of Regular Articles!

MSP Business, MSP Rules | February 17, 2017

Guest Blogs An MSP business with continuously updated blogs will see a lot more business than one without. But it’s not enough to start featuring blogs on your page, or a private site you or your company runs. You want to get into the guest blogging game.

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MSP Blogs

You Must Implement Original MSP Blogs on Your Website!

MSP Blogs, MSP Rules | February 16, 2017

The Importance of Blogging MSP blogs can be integral in marketing, but understanding why requires some study. “Blog” is derived from “weblog,” and is quickly replacing conventional magazines. Certainly, you’ll see many magazines in most convenience stores, but when is the last time you bought one? Usually, if you still have magazines of preference, they’re […]

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MSP Business

Make Sure Your MSP Business Uses Relevant Keywords on Your Home Page!

MSP Business, MSP Rules | February 15, 2017

Keywords are an integral component of MSP business marketing. There are several reasons for this. Keywords are those phrases many people use to find services online which are relevant to their needs. They’re also a means by which online bots using algorithms to parse information determine what is “relevant” to a given search. The higher […]

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IT Services Marketing

No IT Services Firm Should Ever Make an Internet Marketing Update Without Keyword Research! (Rule #1)

IT services marketing, MSP Rules | February 14, 2017

Rule Number One: The Importance of Keywords IT services marketing does have rules, and one of the most important pertains to keywords. When it comes to keywords, you don’t want to put the cart before the horse; it’ll confuse the horse and mess up your cart. Unless of course, your horse can moonwalk, then by […]

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What Are the Rules for MSPs Playing the Internet Marketing Game?

Internet Marketing, MSP Rules | January 31, 2017

MSP marketing has rules, but they’re hard to nail down. With so many competitors on the web today, online marketing is increasing. Doesn’t it make sense that there are some hidden rules, or open rules, that may define that success? Online marketing has been around for over 20 years now– there must be rules! In the Ether It’s hard […]

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Marketing secrets book cover

Get a Free Transcript From Our Upcoming IT Marketing / Telemarketing Book

Arm yourself with the facts to make the best IT marketing decisions. Fill out the form below to receive the first chapter of our upcoming book 'Stratospheric Marketing Secrets for Generating Sales Leads', and discover ways to jump start your sales forces' cold calling strategies.

Our MSP Business Authors:

Brent Whitfield

Brent Whitfield

Brent Whitfield is CEO of DCG Technical Solutions, providing IT support in the Los Angeles area since 1993. DCG exists to help clients choose, implement, and manage IT and cloud[...]

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David Walter

David Walter

David Walter is the Marketing Director at MSP SEO Factory, a company providing IT marketing to businesses in the United States. Their expertise is creating MSP marketing ideas and turning[...]

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Johannes Beekman

Johannes Beekman

Johannes Beekman is the Digital Marketing Director at MSP SEO Factory, a company providing IT marketing to businesses in the United States. Their expertise is creating MSP Business ideas and[...]

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Featured IT Services Marketing Articles:

taking ideas

Are Your IT Services Marketing Guest Blog Partners 'Borrowing' Ideas?

Content is king. This is a phrase you have likely heard time and time again. As a result, your IT services marketing team takes the time to not only create great content for your website, but also puts effort into guest blogging on partners’ sites.

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emperor no clothes

How Are Some IT Services Providers' Marketing Like the Emperor With No Clothes?

Does this sound oddly familiar to you: “You will accept our syndicated content that we also distribute to thousands of other MSPs, even though you don’t have a chance getting top ranked or generating any IT sales leads.

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confusing destinations

Without Keyword Research You'll Never Reach the IT Services Marketing Destination!

So why is keyword research so important? Basically, without the right keywords, everything else your marketing provider is doing doesn’t matter.

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Featured IT Sales Leads Articles:

walking away

Have You Walked Away From Getting IT Sales Leads From SERPs?

You want your IT website in the top rankings. So why are you using syndicated content and stripping away any value from your blog?

Read More »
marketing to the masses

Link Trading With the Masses for IT Sales Leads Is a Dead-End!

IT sales leads are hard to come by, and many MSPs use link-trading as a means of increasing their SEO quotient; but this usually doesn’t happen.

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planets align

We Can Get All Your Marketing Stars to Align for IT Sales Success!

The following is a look at keywords, fresh content and guest blogging, all of which can increase your odds of sky high search rankings and enhance your marketing for IT.

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Featured MSP Marketing Blogs:

meteor

Your MSP Marketing Strategy for Search Engines Should Have Momentum!

When it comes to MSP marketing, momentum is the name of the game. The worst thing that you can do as a managed service provider is to rest on what you know and become satisfied with the results that you are getting.

Read More »
sales target

Are Your Current MSP Marketing Internet Rankings a Sitting Duck?

There are some MSP marketing professionals who rely solely on on-page keyword optimization for success. While they may have some top ranked positions, they are essentially just a sitting duck.

Read More »
IT ecosystem

Every Local MSP Marketing Ecosystem Is Completely Unique!

Each local MSP marketing ecosystem is different, as some have competitive 'sharks' that fully understand the latest internet marketing concepts, while other ecosystems only have docile lifeforms using outdated internet marketing concepts.

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Featured IT Lead Generation Articles:

borrowing marketing ideas

MSPs Should Stop Relying on Reposting Borrowed Blogs for IT Lead Generation!

The Wild West days of the Internet are quickly coming to a close. Google and other search engines have established parameters enforced by algorithms which ensure that copied content is curtailed as neatly as possible.

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sales game

To Win at IT Lead Generation You Have to Get in the Game!

If your organization has fallen behind in outreach, it's likely to lose profit relative to increasing IT demand. There will certainly be newer startups savvy enough to jump into the marketing waters.

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lazy marketing

Best Intentions in IT Lead Generation Through Blogging Doesn't Get You Anywhere!

Using blogging as a tool for lead generation is a common tactic among businesses, but it can easily fall between the cracks if not done properly.

Read More »

Featured Marketing for IT Articles:

giant steps

On-Page SEO Is the Last Step to Ensure Your Marketing for IT Stays Relevant!

SEO is not just about stuffing your home page with endless keywords. It involves having a strategy, having professionals that can help you build a plan, and then acting on that plan.

Read More »
IT self promotion

Marketing for IT Through Blogs Should Not Be About Self-Promotion!

There's nothing attractive about a "me me me, I'm the best" mentality. A corporation that sends this message faces decreased client retention.

Read More »
Marketing obstacle

Set It and Forget It Marketing for IT Search Rankings Only Works Without Obstacles

Busy IT companies don't have time to invest into advertising themselves or producing marketing content. The issue is: everyone needs to mind their search rankings to stay relevant.

Read More »

Latest Articles from the Category IT Services Marketing:

IT services marketing

Are You Self-Promoting Your IT Services Firm With Marketing Blogs?

IT services marketing | July 20, 2017

The Advantage of Information over Self Promotion IT services marketing needs to be about communication of ideas, tips, tricks, techniques, and unique information. It doesn’t need to be about how good one company is over another. Your job isn’t to prove your IT business is the best. Your job is to prove to prospective clients […]

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IT services marketing

How IT Services Marketing Generates Leads for Your MSP Business

IT services marketing | July 14, 2017

Many MSP businesses fail to capitalize on the advantages that come with applying IT services marketing to generate leads because they lack the necessary techniques. You need to turn innovative, gripping, and highly informative content to produce tangible results and revenue. Here is how it happens:

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IT services marketing

IT Services Marketing Can Help You Refine Lead Generation Techniques

IT services marketing | June 27, 2017

Seven Strategies for Success IT services marketing should employ tried and true techniques known to be effective. Here are seven strategies that can help you expand actionable leads significantly:

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Latest Articles from the Category MSP Marketing:

MSP Marketing Tactics to Help You Handle Social Media Crises

MSP Marketing | September 16, 2019

Your MSP marketing department needs to understand how to manipulate outreach in a positive way and handle fallout from marketing disasters. This isn’t going to happen incidentally, it will require direct, strategic effort.   Social Media Crisis Protocols Working with SEO groups which regularly provide ROI-rich marketing for MSPs helps you avoid trial-and-error in developing […]

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MSP Marketing Tactics for Customer Interviews to Help You Reach Key Objectives

MSP Marketing | September 8, 2019

MSP marketing can learn a lot from metrics, but it can learn more from direct inquiry. Think of it this way: if an advanced society left high technology to a low-technology people, reverse-engineering that high technology would be harder for them than simply getting the blueprints from the high-tech nation. Metrics are the same. You can […]

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MSP Marketing Tips to Optimize Copywriting for Better Email Conversion

MSP Marketing | July 2, 2019

In your MSP marketing, you need to produce content that is easy to interact with. Whatever you send out to potential clients should be something they can interface with easily.     Tips to Increase Copywriting Effectiveness  The copy you produce for your emails should be engaging, appropriate, authoritative, accurate, optimized, and calibrated toward those who you’re […]

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Latest Articles from the Category IT Marketing:

Key IT Marketing Tactics That Are Known to Be Effective

IT Marketing | October 17, 2019

Your IT Marketing will be more successful if you use the latest tools available. This is easier to say than do for many reasons, not least of which being the continuously shifting nature of technology. However, it is possible to line out operational protocols and best practices that retain the most effective outreach innovations. Presently, […]

Read More »

Tips to Produce a More Successful IT Marketing Campaign Through Email Channels

IT Marketing | September 25, 2019

In your IT marketing, you shouldn’t ignore the potentiality of email outreach. Even though many have begun to avoid using email strictly owing to things like “spam”, targeted email campaigns built around clients’ pain-points and drafted to be intriguing at every level do have their positive effect–especially if you include incentivization like discounts or freebies […]

Read More »

Using White Papers to Enhance IT Marketing

IT Marketing | September 24, 2019

What Are White Papers? IT marketing commonly uses what are essentially expositional research papers to give your clients key information pertaining to varying technology issues. The truth is, most of what they need is something only an MSP could do anyway, owing to resources and how technical IT is. Educating prospects helps drive them to you. […]

Read More »

Latest Articles from the Category Marketing for IT:

3 Common IT Marketing Mistakes and How to Avoid Them

You need to have an effective IT marketing strategy if you wish to sustain long-term success in the competitive IT industry. However, many IT providers make simple advertising mistakes that can limit earning potential. Here are the three most common digital marketing errors and the best ways to avoid them: 1. Not Using Social Media […]

Read More »

5 Signs Your IT Marketing Strategy Needs a Reboot

Your IT marketing can get stagnant if it isn’t properly managed. Sometimes, you have to be a little aggressive with it in order to reach the prospects you need to convert. Following are five signs to determine if your current marketing campaign needs such a reboot: Negative Analytics Poor SEO Scant Feedback Reduced Sales Silent Social […]

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Marketing for IT

Are You Using Apex Predator Marketing for IT?

marketing for IT | July 14, 2017

Be a Leader, Not a Follower Your marketing plan for IT needs to be of the trendsetting variety, not the trend following variety. It doesn’t matter how strong a given trend seems to be, it will fall by the wayside. If you jump on the bandwagon, you’re already behind the times. A good portion of […]

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Featured MSP Marketing Guest Blogs on Continuum Website:

MSP SEO SIlver Sponsor

How to Use the AIDA Curve in IT Sales and Marketing

AIDA is an acronym that describes the four stages of the sales process. AIDA stands for Attention, Interest, Desire, Action and is a useful MSP marketing tool. In this article, we will describe how MSPs can use the different phases of the AIDA model to close SMBs into clients.

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IT Marketing presentation

How to Win-Over Your BDR Prospects

When it comes to backup and disaster recovery (BDR), it can be difficult to market to prospective clients. Most of these struggles can be summed up into the following points: a lack of understanding of business continuity, an inability to speak to the right people and a tendency to get lost in the competitive clutter.

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Hamburger

Should MSPs Bundle BDR in Their Managed Services Solution?

When the fast food industry discovered that selling all items a la carte was leading to losses, they reinvented themselves by offering combo meals, which led to a significant turnaround in profits.

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Featured IT Marketing Guest Articles on MSP Knowledge Blog:

kissing a frog

You Will Kiss a Lot of Frogs If Telemarketing Is Your MSP Marketing Strategy!

When you spend your time with telemarketing, you will find yourself 'kissing frogs', which refers to wasting your time meeting with prospects that are just not interested in what you have to offer.

Read More »
dinosaurs

Keyword Optimization Alone Is Going Extinct for IT Marketing

Just relying on IT marketing keyword optimization used to work, but is this practice quickly becoming extinct like the dinosaurs?

Read More »
cook and cookbook

What Is the Secret Ingredient to a Successful MSP Internet Marketing Recipe?

A cornerstone to any respectable MSP marketing plan is SEO, the practice of shaping your site in a way that’s more appealing to search engines.

Read More »

Featured MSP Marketing Guest Blogs on MSP Tech Blog:

kissing a frog

Most MSPs Don’t Have a Muse to Help Write Marketing Content!

The game has changed for MSP marketing. It wasn’t too long ago that the focus was solely on getting quantity out there, regarding content on your site.

Read More »
dinosaurs

MSPs Can Learn a Valuable Marketing Lesson From Gladiator!

MSP marketing is selling technology to people that has abstractly made the world inverse. Today, you can go shopping from home, get a degree over the web, find a mate and more online.

Read More »
cook and cookbook

Have you Harnessed the Power of Story Telling for MSP Marketing?

Most MSPs admit to having a difficult time with marketing their IT business. While it can be extremely tough for techs to learn new sales techniques, there is one powerful selling tool is easy to adopt and master!

Read More »

Latest Articles from the Category MSP Business:

3 Ways to Write a Winning PR Pitch for Your MSP Business

MSP Business | November 22, 2019

Increasing your MSP business visibility is one of the main keys to success. Understanding how to create a winning PR pitch is an excellent way to help your IT company stand out from the rest of the competition. A successful PR pitch is easy to understand and can allow you to reach a wide range […]

Read More »

4 Ways to Write a Good Business Plan for Your MSP Business

MSP Business | October 30, 2019

Developing a plan for your MSP business is key to long-term success in today’s competitive workplace. Setting various goals will help you measure your progress while providing additional incentives for your company. It is also a good idea to review your business plan on a regular basis and make adjustments. Here are a few things […]

Read More »

Ensuring Your MSP Business Uses the Most Effective Local SEO Strategies

MSP Business | August 15, 2019

Localized Results are More Effective If you do a search for an MSP business and some operation from Canada pops up, will you drive across the border? If customers can’t locally find your MSP, you’ll get less ROI from SEO. For some things, locality isn’t important; but for many businesses, SEO that optimizes based on […]

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Latest Articles from the Category Fictional MSP Marketing Articles:

Time machine data tunnel

The Founder and MSP Sales Director Make the First Time Jump During Attack!

Fictional Articles, MSP Sales | December 28, 2016

Consequences of Time Travel “I haven’t had a laugh like that in all the years I’ve been in MSP sales, David!” “But boss, you went back in time— doesn’t that mean Erdy Michaels hasn’t ransacked your office? Also, I can’t believe all you had to do was pick up the hourglass and talk to it […]

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IT Marketing

Marketing for IT Company Founder Discovers Time Travel Device in Ransacked Office!

Sands of Time “Merlin, you coming with me to preserve the marketing for IT my business has been struggling with over the last several months, or are you going to just sit on your duff and play games?”

Read More »
IT Marketing

Founder of IT Marketing Firm Meets with Renowned Physicist!

Fictional Articles, IT Marketing | December 26, 2016

The Case of The Missing IT Marketing Manager “Egads, David! How am I supposed to make any IT Marketing leads when you keep disappearing on me! You’re the only marketing manager I’ve got!” Johannes was standing in the middle of his ransacked office at the headquarters of MSP SEO Factory, a premiere marketing agency specializing […]

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MSP Marketing Partners

Storage Craft Channel Partners Continuum

Sample Fictional MSP Marketing Blogs From Spacelink:

gavels

Our IT Consulting Competitors Attempt to Make Alien Technology Illegal in San Diego!

"I've said it before, and I’ll say it again," opens Jonathan James 'Jimmy' Johnson, "IT consulting in San Diego from Spacelink isn’t showcasing alien tech. Yeah, they gave me a few coding parameters which helped...

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Protest

Our IT Support Competitors Have Taken to Protesting Our Alien San Diego Data Center!

IT support in San Diego has gotten political, but it’s got nothing to do with any election. When reporter Noah Trebloc of Generic Times News Network appeared from nowhere with Jonathan James 'Jimmy' Johnson...

Read More »
alien abduction

Our Head Computer Support Researcher in San Diego Is Missing Again!

Computer support in San Diego just hasn’t been the same since Jonathan James 'Jimmy' Johnson was abducted. "It wasn't a regular abduction," says Jimmy, "I didn’t have to invite them in."

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(512) 212-3938

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