IT services marketing requires a lot of effort to properly pull off. A syndicated article, or piece of content, is something pre-written for mass sale, usually based on subscription. For an “Auto Trader” magazine you might pick up for free at a rack in a gas station, syndicated articles are perfect. They allow substantive content to be added without hiring staff-writers, and at a monthly fee that’s usually quite affordable. But the modern age uses Craigslist more often than a physical magazine.
Today, most marketing is conducted over the Internet; meaning content-marketing has to follow trends as they develop. But syndicated content-producing agencies have a business stake to maintain, and will continue to sell their services despite said services only retaining value in the non-digital market. Why? Google ignores syndicated content. According to the Google website, it’s called “duplicated content”, and the goal of Google is to get its users to the source. Ergo, if you buy a syndicated article, it won’t drive any traffic to your site; all traffic will go to its original appearance on the web — likely the home company where it was created in the first place. (more…)