When it comes to sales, nothing beats getting your customers to be your biggest source of IT marketing power. After all, if you’re delivering on your promises so well that your customers give you referrals, you know you must be doing something right. The market and your new customers will see that, too. To exploit the power of referrals, however, it is vitally important to actively solicit that support from your customers. It’s not good enough just to sit back and hope customers will help you in that way. After all, they’re busy. And besides, we all need a little nudge now and then.