MSP marketing concentrated around referrals will produce actionable content more amenable to prospective clients. Consumers today aren’t as apt to believe traditional modes of advertising owing to several factors, not least of which being how pernicious and ever-present more establish means of advertisement have become.
Referrals, by contrast, come from those who’ve used given services and honestly respond with their experiences. This is why Yelp.com has become so popular. For your MSP, what you want to do is show those instances where your tech solutions solved one of their problems.