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Why You Should Nurture Leads in Your IT Marketing

Posts Tagged ‘Nurture Leads’

Why You Should Nurture Leads in Your IT Marketing

Monday, June 18th, 2018

Your IT marketing strategy will have some leads that quickly develop into sales and some requiring constant nurturing to convert. Think of it like a child learning to walk before learning to run. Your prospects are born into your company’s service delivery suite upon conversion, and they grow with you over time. With that in mind, following are a few tips to help you effectively nurture leads: 

 

  • Avoid pushiness
  • Establish more than one means of contact
  • Group leads in terms of quality

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