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Should MSP Businesses Fear Internet Marketing Competition?

Posts Tagged ‘msp websites’

Should MSP Businesses Fear Internet Marketing Competition?

Tuesday, November 7th, 2017

MSP BusinessWhen you talk to MSPs about any type of marketing and don’t offer exclusivity, then you will see them run in horror, especially when you’re talking about internet marketing. For some reason, IT companies seem to be hard-wired in the brain to always expect exclusivity. When I speak at trade shows, the number one question everyone wants to know is how we can work with more than one MSP in the same market. Read more to find out how several IT companies can use the same internet marketing vendor and coexist successfully and peacefully! (more…)

Read All About It: MSP Marketing Keywords are Being Auctioned OFF!

Monday, November 6th, 2017

MSP Marketing

Many MSPs don’t understand how MSP marketing works. The core concept is finding high-ranking keywords to target. The stark reality is that, in most major vertical markets, there are just a handful of these high-value keywords.

Once one of your IT competitors ranks first on these keywords, it will effectively close the door on your ability to generate leads from the web. Learn how MSP SEO Factory is auctioning off these coveted spots forever!

Does Losing the Top Keyword Position Spell Doom?

A skeptical IT provider may say that even if MSP SEO Factory does successfully auction off the top MSP marketing keywords, there are still plenty of other keywords and lower positions available. Well, the truth is that going after the lower ranking keywords is like trying to eat the crumbs from the floor after someone has eaten an amazing five-star meal. Those crumb keywords won’t generate sales leads to help grow your MSP business.

Of course, there are still the lower positions on these high traffic keywords left for the IT companies that lost out on the auction. However, if you survey just about any internet search, they will tell you that they usually stop their search and click on the first organic listing. This means that easily ninety percent of clicks go to the brilliant MSP that win our auction and claim the top keyword position.

How Can MSP SEO Factory Make Such a Bold Claim?

I agree in saying that MSP SEO Factory is going to auction off all the top positions on all IT high traffic keywords is a bold claim, especially when we have no hidden control over these positions just like all the IT companies and internet vendors targeting these high traffic keywords. However, we know what’s weak internet marketing strategy is and our plan is designed to overwhelm all comers. We deliver one thing nobody wants to do and that Google loves: original, well-written content that is constantly updating.

In the internet marketing competition, many have admitted to us that they cannot figure out how to scale original content writing on a massive scale. In fact, many of these friendly competitors have tried to partner with us over the last year. Meanwhile, our enemies spread lies about our unique system when it’s built on what Google loves as it is well-written, knowable, entertaining original content! However, our unique system allows ups to churn out thousands of original articles just like a factory does.

In addition, we have already taken over the top keyword positions in many markets in the United States and are in the process of closing the door on all the high-ranking keywords in Southern California!

 

The Bottom Line

If your MSP marketing is thinking about generating close leads from the internet, you must understand that there just are few high-traffic keywords available in IT marketing. The top position on these IT related keyword searches is the only thing that matters, low traffic keywords don’t matter. MSP SEO Factory brings a unique and powerful internet marketing strategy that stupefies our competitors and has allowed us to overtake many top keyword positions throughout the United States. When we auction off the rest of these, the door will be closed. Don’t be caught in the slide line or get deceived by our enemies, and downplay or disregard our historic auction— coming soon!

The IT General Needs Battle Reports; But Has No Marketing Army?

Monday, October 16th, 2017

IT marketingImagine an Army General that demands reports and data about an enemy invasion. This might sound logical except this general has not commissioned an army to defend his country. If his officers could get him the data it would all be bad! You would probably conclude this General has his priorities backwards since he should first establish a defense and then track its progress. How have some IT companies made the same order of operations mistake with their SEO marketing campaigns? (more…)

MSPs, Get Top Ranked in a Flash with our Marketing System!

Friday, October 13th, 2017

MSP MarketingWhen it comes to MSPs marketing online, most know that getting their website top ranked is like riding a slow boat to China. In fact, this knowledge is one of the major reason most IT companies are standing on the sidelines of the digital marketing game. For the patient Tech providers this makes it a little easier to garner all the sales leads since there much less competition.

However, wouldn’t it be great if this slow and painful process could be transformed so that MSPs could start getting leads in about three months instead of waiting around for six months or longer? Our new marketing system can accomplish this with lightening speed; but read more to learn how we discovered these techniques! (more…)

MSP Marketing Should Include a Well-Designed Elevator Pitch

Thursday, August 17th, 2017

MSP marketingWhat Is an Elevator Pitch and Why Do I Need One?

MSP marketing is a process that is essentially continuous. Even if you’re not specifically pitching products or services, anytime someone, who is an existing or potential client, observes your MSP in action, they’re having thoughts which could prompt them to purchase products or services you provide. If you’re troubleshooting for a client and find some aspect of operations where one of your services may help solve a problem, just by telling them about it, you’re essentially marketing your business.

An elevator pitch is a perfect way to describe specific and general services fast. It makes sense to have them available for differing aspects of your operations. Basically, a pitch only takes around 30 seconds to deliver. This is about all the time you really need to make a “sale.” The other time you spend with potential clients will be caught up in describing what you’ve learned as an IT professional, letting prospects know your opinions on certain technology roles and generally being an IT authority.

For those 30 seconds where you’re in “pitch” mode, however, you want something to draw clients in so that they’ve really made the purchase in their minds; they’re just ironing out details with you. Basically, you need to be able to pitch your business in the time it takes to ride an elevator; hence the term “elevator pitch.”

How Do Elevator Pitches Look?

MSP marketing should employ effective elevator pitches, not passable ones. To be effective, you want to design the pitch with several key elements. Your pitch should:

• Be quick
• Not sound complicated
• Have full confidence
• Condense information concisely
• Directly address client issues

When you’re swift, concisely addressing your client’s needs in a relevant way that is confidently and simply presented, it makes the client’s decision to work with you much easier. A basic example of an elevator pitch might be something like:

“Our MSP business can take your issue here, provide this particular service here, and make it so you don’t have to pay as much as you did before, but you’re able to be more secure and more competitive than your competition.”

Now, the above pitch is in reference to the client’s hypothetical need directly. You also want to have an elevator pitch which describes your services as a whole. Here’s an example:

“Well, the IT company I manage is always leveraging cutting-edge technology against cost-effective innovations. We specialize in (your specialty) and have helped businesses of many sizes reach (relevant client vertical). Basically, I do my best to save clients money. When they do good, I do good.”

Both pitches are relatively short. You may be able to get them out in less than 30 seconds. That’s fine— 30-second sales pitches are, by no means, some numerical gold standard in marketing. The idea is to give your clients and potential clients value and intrigue quickly.

About our Contributor

IT marketingJennifer Holmes is President of MIS Solutions and a Georgia native who, after graduating from Georgia Tech, became an accomplished research virologist at the Centers for Disease Control and Prevention in Atlanta. In 2000, Jennifer hung up her lab coat to join husband Lliam at MIS Solutions as President.

In the past 16 years, she has led the MIS Solutions team to become the leaders in Metro Atlanta IT Support. MIS Solutions, Inc. is on a mission to provide managed IT services to Atlanta businesses to help them grow and support their businesses. MIS Solutions provides a wide range of IT services to Atlanta-based businesses and, combined with Jennifer’s passion for sharing effective business strategies with her clients, they are able to deliver the best IT support solutions for each client’s unique environment in Atlanta.

In 2013, Jennifer’s leadership and marketing skills won her the title of Spokesperson for the nationally acclaimed Technology Marketing Toolkit, an industry group of over 550 top U.S. She is a graduate of the Leadership Gwinnett program and has acted on the boards of the National Association of Women Business Owners’ Atlanta chapter, Gwinnett Great Days of Service, the Buford/North Gwinnett Rotary Club and the Gwinnett Chamber’s Technology Board.

Brand Consistency, MSP Business, and DAM

Wednesday, August 16th, 2017

MSP BusinessDigital Asset Management

MSP business marketing solutions often benefit from consolidation. That is to say: if you’ve got a good number of resources you’re devoting toward a marketing strategy, you’re likely to have greater success should you categorize those resources for later use. This is what a digital asset management (DAM) system does. (more…)

Using Blogs to Solidify Your MSP Marketing Strategy

Tuesday, August 15th, 2017

MSP MarketingYou’re Going to See More Leads

MSP marketing which incorporates properly designed blogs is going to generate more leads, pure and simple. Statistics indicate that companies that use blogging correctly are apt to generate 67% more leads than businesses that don’t. (more…)

Do your MSP Business Employees need a Ferris Bueller Day Off?

Tuesday, August 1st, 2017

MSP BusienssMany MSP businesses ignore the adage that all work and no play makes Jack a dull boy. Most IT providers tend to believe that they need to squeeze every minute of work out of their employees because any lost time will cost them money.

However, is it possible that Ferris Bueller can teach an MSP business a lesson about the balance of work and play? Is it possible that giving employees more time off to play might help an IT company make even more money?

Watch the clip here https://www.youtube.com/watch?v=UX_rPkWzlqs (more…)

Have You Suffered an MSP Marketing Betrayal Like Edmond Dantes?

Friday, July 28th, 2017

MSP MarketingIf you have ever watched the movie The Count of Monte Cristo then no doubt you felt the betrayal of Edmond Dantes was heart wrenching. In the story Edmond is reduced from a having a promising sailing career to being unjustly accused of treason and imprisoned because of his best friend’s jealousy.

While the fictional tale of Edmond life is quite dramatic is it possible that an MSP business could suffer a similar marketing betrayal at the hands of an employee, partner or competitor? (more…)

What Can an MSP Business Learn from The Little Engine that Could?

Thursday, July 27th, 2017

MSP BusinesWhen I was a kid one of the stories that stuck out in my mind the most was the Little Engine that Could. When I was faced with adversity the core message of this book always helped motivate me. Of course, as I got older the memory of this positive message seems to have faded from my mind.

How could dusting off The Little Engine that Could and reviewing its positive message help an MSP Business grow their company?

Watch the YouTube clip here–> https://www.youtube.com/watch?v=Qe-J6O3zuBM (more…)


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