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Can Your MSP Business Learn from ‘the Emperor’s New Groove’?

Posts Tagged ‘MSP Services’

Can Your MSP Business Learn from ‘the Emperor’s New Groove’?

Sunday, February 18th, 2018

MSP BusinessAn MSP business could be compared to a ship on the high seas. Sometimes, the wind is up, and the sales are full. Sometimes, the waters are calm and forward motion is slow. Sometimes, a storm kicks up and knocks the vessel off course. The leader of an MSP has many qualities that are like a captain. He’s looked up to by everyone on the team, and the way this individual’s personal conduct is communicated will impact the entire operation.

A good and fun way to understand this might be through a brief review of Disney’s The Emperor’s New Groove. In this film, David Spade plays an emperor who is turned into a llama. Where once the king was proud and arrogant, as a llama, such arrogance cannot be tolerated. This character’s name is Kuzco, and through an adventure across South American jungles with a man named Pacha, Kuzco comes to understand the plight of his people. His perspective changes accordingly. At the end of the film, he has been humbled. (more…)

What IT Marketing Secrets Are in ‘The Nightmare Before Christmas’?

Saturday, February 17th, 2018

IT MarketingIT marketing needs to have its own “flavor.” You can’t appropriate from another marketing provider. Doing that is rather like the character Jack Skellington from Tim Burton’s A Nightmare Before Christmas. In this Disney film, a mythical land designed around Halloween has a sort of mascot/prince character who experiences Christmas and becomes so enamored of the idea that he tries to bring about a Halloween knock-off. Though Skellington had good intentions, all he ended up doing was messing things up. (more…)

Does Your MSP Firm Know How Much to Spend on Marketing?

Friday, February 16th, 2018

MSP MarketingMSP marketing may not be cheap, but it is not without the bounds of affordability. What you want to do is assume a 5% to 10% marketing tax as subtracted from your revenue. If you make $50k in a month, spend between $2.5k and $5k on marketing. If you make $100k in a month, double those numbers. Spending five percent will help you essentially tread water at the position you are at; going the 10% route will help your business grow. (more…)

What ‘Bruce Almighty’ Can Teach You About Reaching Your MSP Marketing Goals!

Thursday, February 15th, 2018

MSP MarketingNo Silver Bullets

MSP marketing doesn’t have some magical operational silver bullet that will suddenly alleviate all difficulty and produce unanimous success. “Shortcuts” often end up requiring more work than patience and concerted effort. The key is perseverance, but that’s not all. A brief look at Bruce Almighty, a Jim Carey film from 2003, might help demonstrate the reality of the situation. (more…)

Are You Running a Lifestyle MSP Business?

Tuesday, February 13th, 2018

MSP BusinessOperating an MSP business is never an easy process, as it requires a lot of hard work and dedication. Nevertheless, there are two distinct types of IT providers that operate with completely opposite philosophies. One is considered a lifestyle company, while the other is a scalable company. Understanding these different styles can help you identify which one is the most similar to your IT company and if you need to make any changes. The following paragraphs will explain the difference between the two and which one is the better option. (more…)

Are There MSP Marketing Secrets Hidden in Kung Fu Panda?

Saturday, February 10th, 2018

MSP MarketingThe tale of Kung Fu Panda begins with a Japanese art style animation of the story of a mighty warrior. This warrior was born for battle and was so noble he won the hearts of the people. Now we realize Po, the incredibly fat panda, is the one with this vision of pure awesomeness that he fears he can’t live up to. Transitioning to Po’s seemingly mundane life in the noodle shop we see why he underestimates himself. Are their any MSP marketing secrets hidden in this Kung Fu Movie? (more…)

Do You Have an MSP Marketing Detective to Solve the Google Algorithm Conundrum?

Thursday, February 8th, 2018

MSP MarketingAt this point in time, the main principles of Google’s search algorithms are widely understood. However, there are some details that have the potential to confuse and ultimately threaten the flow of business. Google intentionally keeps the nuances of search algorithms a secret. The challenge lies in developing enough of an understanding of the search engine’s algorithms to steer traffic to your website. You need an MSP marketing guru on your side to overcome this hurdle. (more…)

Is Your MSP Business Prepared to Fire an Argumentative Staff Member?

Wednesday, February 7th, 2018

MSP BusinessThere are enough natural challenges silhouetting business management that you need to cull any of the “unnatural” ones you can. For example, a defect in your product line should be fixed. The same is true for services. As an MSP business, you need to be sure that whatever you provide is at its most amenable for clients and employees. There’s a balance here and achieving it should happen naturally over time. One of the most jarring things is an employee who has turned against you. It may look something like the following. (more…)

IT Marketing Advice: Treat Your Website like a Race Car!

Tuesday, February 6th, 2018

IT marketingMany people lack patience, so creating a fast and efficient mobile website to advertise your managed services is a key IT marketing investment for those hoping to attract new clients. In addition to being easy to use, a quick mobile website can boost your ranking with search engines, meaning when clients look for “IT providers in area X” your business comes closer to the top of the list. <a href=”https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/”>According to recent research</a>, a mobile landing page typically takes up to 22 seconds to load, but over half the time users abandon a page that fails to respond within three seconds. In our increasingly on-demand society, people are very impatient and do not want to waste time waiting for a site to load. Obviously, it is imperative for an IT provider to focus on improving the speed of their mobile site if they hope to compete with other managed service providers. Today, we are here to outline three simple steps you can take to boost the speed of your MSP’s mobile website to gain better traction with potential clients. (more…)

Are Your IT Lead Generation Efforts Too Short to Be a Storm Trooper?

Monday, February 5th, 2018

it lead generationIn the original Stars Wars film, Princess Leia was rescued by Luke Skywalker while he was wearing a Storm Trooper outfit and nags him by stating that he is “too short to be a Storm Trooper.” If your partner SEO firm looks, sounds, and seems like an SEO firm but is not producing results, then it may be impersonating one, similar to our hero, Luke Skywalker and his Storm Trooper outfit. A lot of MSPs spend thousands of dollars in IT lead generation only to get scammed by poor efforts, shady techniques, and broken promises. Here are some things to look for to know if you are in the middle of an SEO firm scam: (more…)

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