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Posts Tagged ‘MSP SEO marketing’

Boost Your MSP Business’ Online Visibility by Blogging

Wednesday, August 23rd, 2017

msp businessToday, an MSP business needs all the help it can get to stay competitive. Fortunately, the Internet has availed many avenues that business owners can use to enhance their competitive edge. It is necessary to maintain a vibrant online visibility to capitalize on the opportunities available. One way to do just that is to start and maintain a blog that showcases your products and services. (more…)

Brand Consistency, MSP Business, and DAM

Wednesday, August 16th, 2017

MSP BusinessDigital Asset Management

MSP business marketing solutions often benefit from consolidation. That is to say: if you’ve got a good number of resources you’re devoting toward a marketing strategy, you’re likely to have greater success should you categorize those resources for later use. This is what a digital asset management (DAM) system does. (more…)

Adapting Strategic IT Marketing Solutions to Your MSP’s Website

Monday, August 14th, 2017

IT marketingYour Online Face

IT marketing must carefully examine public representations of a company. One of the most important to consider is your website. You want a site that has a minimalist approach for ease of navigation. You want your company name, services, contact information, and content pertaining to your advantages over other companies. You want this information front and center, undiluted by strange dancing GIFs or eye-maligning color schemes. (more…)

Your MSP Business Strategy Must Account For a Continuously Fluctuating Market

Thursday, August 10th, 2017

MSP BusinessPersistent Change

Every MSP business has always dealt with change. Change is an essential component of any economic ecosystem. But change today is different than change several hundred years ago. The current free market system allows natural competition between businesses that grow unimpeded— well, mostly unimpeded. Let’s not get into unjust taxation here. The point is when free market ideals were initially endorsed several hundred years ago, economic transition was slower than today. As technology has advanced, so has economic flux. This is especially true in the information age characterizing modernity. Today, everything changes continually— this is especially true in technology. With that in mind, the following are four advisable characteristics your business would definitely benefit from adopting if you haven’t already: (more…)

Do you have an Amazing MSP Marketing Tagline Like the Ghostbusters?

Wednesday, August 9th, 2017

MSP MarketingIn the eighties, a movie called Ghostbusters took theaters by storm and became an international film sensation.  In the movie, a motley crew join forces to combat the forces of evil by forming Ghostbusters.  While they didn’t have much in the way of startup funds to get their message out, they still managed to run a few adds then went viral.  The key that helped them reach the community was their brilliant marketing line, “Who Ya Gonna Call?  The question is can MSPs learn from the Ghostbusters’ marketing tagline how to successfully brand their IT companies? (more…)

IT Marketing Sales Tips For Experts-Turned-Salespeople

Tuesday, August 8th, 2017

MSP MarketingSix Strategic Sales Perspectives

IT marketing is complex and transitioning. You want to use every bit of strategy at your disposal to ensure maximization in conversions, acquisitions, up-selling, and other regions of business. The following are six tips to help you do that:

• Prospecting
• Identifying approaches
• Assessing needs
• Designing presentations
• Closing sales
• Following up (more…)

Have You Got Burned by Companies Promising Their MSP Blogs Will Work?

Monday, July 17th, 2017

TANSTAAFL: There Ain’t No Such Thing as A Free Lunch

If you want successful MSP blogs, remember TANSTAAFL. This acronym describes a very real principle: there’s nothing in life for free. Anything worth doing takes work. It’s the same with SEO, and an effective marketing strategy accounts for the principle. Time, discipline, strategy, implementation, augmentation, and professionalism will yield success— but you can’t throw in the towel too early. Here are five steps toward optimizing your SEO strategy for greatest effectiveness:

• Get Your Head Around What Makes Up Top Ten Blog Posts
• Know What The Proven On-Page Process For Blog Posts Is
• Ensure Blogs You Post Have Real, Usable Value For Readers
• AIDA (Awareness, Interest, Desire, Action) Can Draw Clients
• Make Blog Posts Include Inbound Links (Broken Link Strategy)

Top Ten Blog Post Anatomy

Many MSP blogs fail not because the SEO strategy involved is sub-par, but because there isn’t enough “follow-through”. Many MSPs quit running the marketing race halfway through. They could have won if they kept at it, but grew tired too early. There is no instant gratification, and that’s the biggest enemy of marketing: impatience. At its core, internet marketing takes time and is fundamentally concerned with original article layout. To get in the top ten, you have to create quality content with actionable links that have enough exposure to steadily grow. Figure out what readers want in their “prose”, as well as what they’re trying to fix. Start with something catchy–your headline should grab the mind. A good picture is essential followed by an excellent introduction, the points that make your case, a conclusion, feedback invitation, and related posts for either sharing or comments.

Know Proven On-Page Processes

You want organic results; users are going to ignore them otherwise. You want a page layout conducive to reading and sharing. Quality content and other aspects of the page must be strategically designed. You’ve even got to get as in-depth as HTML coding because Google algorithms parse this to find matching results. Do it right and you’ll drive traffic from sites like Google for you.

Usable Value

Blogs must have useful information for your clients. You can’t just have word-salad. You want strategies, practices, tips, and things worth reading, sharing, and putting to use in an individual’s life. Use yourself as a template–you understand your MSP’s advantages and how to make the best use of them. What secrets can you give that won’t undercut your business model? These will be useful.

AIDA

Your blogs need to make readers Aware of your services and Interested in them. This will facilitate Desire, followed by Action— AIDA strategy. Do it right and you’ll draw in clients through your content, and even make some conversions.
Inbound Links
So some web pages go defunct, but still have links from content riddled throughout the internet. Too many broken links are bad for a search engine. Look for competitors who had content before, and went by the wayside— ask to substitute your links for theirs. Inbound links done right are very effective.

About our Contributor

My name is Nate Keshmiri, Founder & Managing Partner of Advanced Networks. I’ve been actively involved in Information Technology for over twenty years. I have always had a passion for IT Support in LA as well as a fascination for what makes businesses of all types successful.
I’m a true native of Los Angeles. I grew up in Westchester, received my bachelor’s degree from UC Irvine and my graduate degree from USC. I’m proud to call LA y my home and there’s no place in the world I’d rather see businesses thrive than in my own backyard. It gives me great pleasure to provide IT Consulting to businesses in Los Angeles and Southern California, and to know that everyday I am playing a vital role in their growth & success.

When my partners and I started Advanced Networks in 2004, our vision was simple: Be the most trusted and respected IT services providers in Los Angeles and throughout Southern California with a reputation for reliability, innovation, and a commitment to customer service. That vision remains just as strong today as it did back then. We’ve made it a point to hire the brightest and most talented team members we could find who share this vision. We’ve invested in top-of-the-line IT Management Systems to provide our engineers with the necessary tools to achieve excellence, while giving our customers full transparency into their own networks. We’ve formed partnerships with top tier hardware and software vendors to offer tailored packages to any type of business. Our customer retention rate and annual growth has proven that our investments have paid off.

If I’ve learned anything in my many years within this industry, it’s that our IT support business in LA starts and ends with the happiness of our customers. I have taken this very seriously throughout my career and instill these principles in our staff every day.

As CEO of Advanced Networks, you have my personal commitment that we will do everything possible to make sure that all of your IT needs are met, and that your customer experience is a positive one.

Is There a Google University That Teaches How to Write Top Ranked MSP Blogs?

Monday, July 17th, 2017

MSP MarketingSearch Engines Are Prolific

MSP blogs don’t come with a manual. Unless you go with a professional agency, you’ve got to learn things the hard way through trial and error. Google actually doesn’t want you to know how to get top-ranked. You’ll find no classes which will help you write top content on Google University. If there were such classes, Google would have to change their algorithms. It would basically be like giving savvy marketers and MSP businesses a hack to search engines.

The vast majority of people use search engines–specifically Google–in order to accomplish online aims. As a matter of fact, some 92% of adults in the US will make use of search engine tech in order to expedite online usage. (more…)

Why Should IT Providers adopt Google Review Marketing?

Wednesday, July 5th, 2017

IT marketingFor many IT providers, the Google map and local business listings that normally appear on search results are nothing more than an annoyance. However, could these sections be an amazing IT marketing technique hiding right in plain sight? What’s the connection between Google Reviews, Google Maps and Google Places? Why should your IT company consider getting into the Google review business? (more…)

3 Essential IT Services Marketing Tips

Monday, June 19th, 2017

IT Services MarketingTechnology is continually growing and managed service providers are always looking for new ways that an IT services marketing campaign can increase their profits and customer base. A managed services provider can help build their company with the use of landing pages, calls to action, and the use of forms. Using these three essential marketing tools will enable your business to become more successful and reach a higher number of customers. Let’s delve further into these three key topics that can provide a significant boost to the marketability of your MSP: (more…)


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