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Posts Tagged ‘MSP SEO marketing’

Have You Got Burned by Companies Promising Their MSP Blogs Will Work?

Monday, July 17th, 2017

TANSTAAFL: There Ain’t No Such Thing as A Free Lunch

If you want successful MSP blogs, remember TANSTAAFL. This acronym describes a very real principle: there’s nothing in life for free. Anything worth doing takes work. It’s the same with SEO, and an effective marketing strategy accounts for the principle. Time, discipline, strategy, implementation, augmentation, and professionalism will yield success— but you can’t throw in the towel too early. Here are five steps toward optimizing your SEO strategy for greatest effectiveness:

• Get Your Head Around What Makes Up Top Ten Blog Posts
• Know What The Proven On-Page Process For Blog Posts Is
• Ensure Blogs You Post Have Real, Usable Value For Readers
• AIDA (Awareness, Interest, Desire, Action) Can Draw Clients
• Make Blog Posts Include Inbound Links (Broken Link Strategy)

Top Ten Blog Post Anatomy

Many MSP blogs fail not because the SEO strategy involved is sub-par, but because there isn’t enough “follow-through”. Many MSPs quit running the marketing race halfway through. They could have won if they kept at it, but grew tired too early. There is no instant gratification, and that’s the biggest enemy of marketing: impatience. At its core, internet marketing takes time and is fundamentally concerned with original article layout. To get in the top ten, you have to create quality content with actionable links that have enough exposure to steadily grow. Figure out what readers want in their “prose”, as well as what they’re trying to fix. Start with something catchy–your headline should grab the mind. A good picture is essential followed by an excellent introduction, the points that make your case, a conclusion, feedback invitation, and related posts for either sharing or comments.

Know Proven On-Page Processes

You want organic results; users are going to ignore them otherwise. You want a page layout conducive to reading and sharing. Quality content and other aspects of the page must be strategically designed. You’ve even got to get as in-depth as HTML coding because Google algorithms parse this to find matching results. Do it right and you’ll drive traffic from sites like Google for you.

Usable Value

Blogs must have useful information for your clients. You can’t just have word-salad. You want strategies, practices, tips, and things worth reading, sharing, and putting to use in an individual’s life. Use yourself as a template–you understand your MSP’s advantages and how to make the best use of them. What secrets can you give that won’t undercut your business model? These will be useful.

AIDA

Your blogs need to make readers Aware of your services and Interested in them. This will facilitate Desire, followed by Action— AIDA strategy. Do it right and you’ll draw in clients through your content, and even make some conversions.
Inbound Links
So some web pages go defunct, but still have links from content riddled throughout the internet. Too many broken links are bad for a search engine. Look for competitors who had content before, and went by the wayside— ask to substitute your links for theirs. Inbound links done right are very effective.

About our Contributor

IT Services San AntonioNathan Rizzo is Vice President of Rx Technology providing Technology Construction and IT Support with Headquarters in San Antonio, Texas. Nathan served as the Director of Business Development before spearheading the Managed Service Provider team in San Antonio which has turned Rx Technology into one of the premier IT Service firms in San Antonio that provides state-of-the-art cyber security in San Antonio and Texas.

Nathan received his M.B.A. in 2009 from the University of Dallas. Prior to joining Rx Technology, Nathan worked as a managed it services specialist in San Antonio delivering a wide range of offerings for litigation and internal investigations, in addition to government and regulatory requests. He has also been a partner in an interactive web marketing firm.

Is There a Google University That Teaches How to Write Top Ranked MSP Blogs?

Monday, July 17th, 2017

MSP MarketingSearch Engines Are Prolific

MSP blogs don’t come with a manual. Unless you go with a professional agency, you’ve got to learn things the hard way through trial and error. Google actually doesn’t want you to know how to get top-ranked. You’ll find no classes which will help you write top content on Google University. If there were such classes, Google would have to change their algorithms. It would basically be like giving savvy marketers and MSP businesses a hack to search engines.

The vast majority of people use search engines–specifically Google–in order to accomplish online aims. As a matter of fact, some 92% of adults in the US will make use of search engine tech in order to expedite online usage. (more…)

Why Should IT Providers adopt Google Review Marketing?

Wednesday, July 5th, 2017

IT marketingFor many IT providers, the Google map and local business listings that normally appear on search results are nothing more than an annoyance. However, could these sections be an amazing IT marketing technique hiding right in plain sight? What’s the connection between Google Reviews, Google Maps and Google Places? Why should your IT company consider getting into the Google review business? (more…)

3 Essential IT Services Marketing Tips

Monday, June 19th, 2017

IT Services MarketingTechnology is continually growing and managed service providers are always looking for new ways that an IT services marketing campaign can increase their profits and customer base. A managed services provider can help build their company with the use of landing pages, calls to action, and the use of forms. Using these three essential marketing tools will enable your business to become more successful and reach a higher number of customers. Let’s delve further into these three key topics that can provide a significant boost to the marketability of your MSP: (more…)

Do You Both Love and Excel at All Your MSP Marketing Responsibilities?

Tuesday, June 13th, 2017

MSP MarketingDon’t Kick Against the Goads

MSP marketing for your business should emphasize services that your operation excels at and is passionate about. Services that have neither of these qualities would serve your MSP poorly if they were marketed. Should they have any traction, clients will find themselves displeased with results and not look into other, more effective things your business offers. (more…)

Why Should Your MSP Business Use a Chat Box?

Thursday, June 1st, 2017

MSP BusinessIt is no longer necessary for prospective clients to pick up the phone and make a phone call to a service provider. Thanks to advances in technology, many websites now feature convenient chat boxes so interested parties can communicate with a representative in real-time. Every MSP business should implement a chat box. It will help engage prospects, answer questions, address concerns, and establish a much-needed rapport. (more…)

Your MSP Business May Very Well Be Defined By Your Service Desk Efficacy

Tuesday, May 30th, 2017

Differentiating Between Help Desks and Service Desks

MSP businessIt’s important for your MSP business to understand the distinction between a help desk and a service desk. The service desk developed from the help desk. Basically, a help desk was initially designed for internal IT fixes and doesn’t generally have the same service targets. A service desk is geared at a client’s needs, and so targets for service delivery are regularly applied. (more…)

Is Your MSP Business Still Trying to Take SEO Shortcuts?

Monday, May 29th, 2017

MSP BusinessIf you’re an MSP business owner, your main focus is probably getting customers through the door. It’s so tempting to concentrate on SEO shortcuts, hoping for quick leads that result in new clients. The problem with this tactic is it just doesn’t work in the long run. You may not realize that you have an ace in your pocket that can help you create a managed services business with an ongoing increase in profit margins. This ace in your pocket is the fact that businesses today know that they need to adopt IT technology to improve their productivity and competitive edge. (more…)

IT Services Marketing and Time Travel: Good Bedfellows?

Sunday, May 28th, 2017

IT Services MarketingJohannes had a feeling of undefined loss, but he couldn’t quite put his finger on it. It was like… it was like something had been excised from his life. His IT services marketing firm was doing well, clients were increasing, and yet…

Tech wizard Merlin, a pudgy argyle-fond lad in the development and implementation division of MSP SEO Factory, showed up out of nowhere. Well, not all of him. Specifically: his head. Johannes was sitting behind his desk in his pristine office, wondering what he was missing, when suddenly Merlin’s face appeared eight feet tall and six wide in the middle of the room like some sci-fi plot point. (more…)


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