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Designing MSP Sales Strategy in Conformance with Customer Needs

Posts Tagged ‘MSP Sales’

Designing MSP Sales Strategy in Conformance with Customer Needs

Friday, June 8th, 2018

Knowing What Clients Want

Your MSP sales strategy will likely be more successful provided you design it around what your customers are looking for. The following are several strategies to help you do this:

  • Facilitate trust
  • Seek out executives
  • Diversify client contacts, coach sellers
  • Seek balance between metrics and relationships

Facilitate Trust

Your MSP sales strategy needs to build trust with clients. One of the best ways to do this is through selling that isn’t as much interested in increasing client purchases, as it is in providing real value. When you are providing value, clients are more likely to trust that you’ve got their best interests in mind. If you start from a perspective where such interests are central, this will occur naturally.

Seek Out Executives

Those in executive positions among clients are more likely to have buying power. Additionally, they’re more apt to have information pertaining to overall company goals. This can help you tier packages and reach clients on a level which represents all-encompassing value for all involved.

Diversify Client Contacts, Coach Sellers

You want more than just executives available when you contact clients. Firstly, executives may not always be able to have a conversation with you due to the business duties which define regular operations. Secondly, they may not be the only ones with buying powers. Coaching those who interact with clients is a good way to help them refine relationships as well as diversify them.

Seek Balance Between Metrics and Relationships

Positive relationships are excellent indicators of positive future metrics. So, if you’re able to build relationships in one month, even though numbers aren’t ideal, this could indicate future selling which overcomes metrics later on. But if you push your numbers too hard, you could scare away or alienate clients, ultimately (and negatively) impacting metrics. Balance is necessary for closest positive alignment.

Increased Conversions

MSP sales strategies which balance metrics with client relationships, diversifies contacts, seeks out executives, and facilitates trust are likely to be naturally optimized toward customer need alignment. Optimizing this direction is advisable for increased sales conversions.

Advantages of Outsourcing IT Support to An MSP Company

Wednesday, May 30th, 2018

MSP CompanyNetwork Operation Centre (NOC) is an integral function of MSP companies everywhere and most businesses are now embracing it. All businesses, regardless of the type of ventures, have their digital devices networked together for easier workflow. It’s for this reason that creating an NOC is inevitable.

An NOC performs numerous IT functions such as system monitoring, coordination of network problems and changes, and IP addresses and domain name management. (more…)

4 Ways MSP Businesses in San Francisco Can Help Clients Avert Cyber Attacks

Wednesday, May 30th, 2018

MSP BusinessA reliable MSP business can help customers in creating customized cyber security plans to protect the digital information of their business. Apart from streamlining operations, optimizing client relationships, acquiring and installing the latest technology, boosting the security of your customers data should also be on top of your list. Having a robust cyber security plan in place helps your customers keep their business operational even when a disaster strikes. Below are actionable tactics for helping your customers protect their data and keeping their business protected from cyber attacks: (more…)

A Brief History of Ransomware for Your MSP Marketing Agent

Wednesday, May 30th, 2018

msp marketingCrime does pay, and for cyber criminals, they make it a business. It’s no wonder IT support from companies such as yourself are in high demand. Businesses of all sizes and industries need protection from security threats, particularly ransomware which has proven to be quite lucrative. Ransomware is popular because it’s a low-risk, high-return endeavor for cyber criminals: (more…)

MSP Businesses: Don’t Let Your Clients Be Cheap When It Comes to Their Business’s Cyber security

Sunday, May 27th, 2018

msp businessIT services are commonly known to provide top-tier security solutions. Forbes estimates that by next year, costs related to cybercrime will reach $2 trillion. Even worse, the trend is increasing, not decreasing. It is expected that such costs will reach $6 trillion by 2021.

Why isn’t it going down? Well, there are a number of reasons. Such as: (more…)

Why Growing Businesses Need MSP Companies

Saturday, May 26th, 2018

MSP CompanyA growing business needs excellent IT support from an accredited MSP company. When a business doesn’t have a large workforce and IT is not their core business, they shouldn’t invest in hiring a full-time employee to handle their IT.

For this unfortunate business this could potentially divert upwards of $100,000 in annual salary for IT support. Weather they are running a small or medium-sized business, these funds can be better invested in expanding their business through marketing, developing new products, and staff training. This is where you come in: they could instead let a MSP company such as yourself handle their network and IT needs. Here are several advantages you can let potential customers know of having IT support through your company for their small or medium-sized business:

They Can Have a Team of Experts Working for Their Company

When a business focuses their expertise on their core business, they can increase the returns on their time and money. So ask them: Instead of hiring one full-time network administrator to handle their IT needs, why not have a whole team do this for them? they can take advantage of the extensive expertise that your team of skilled individuals brings. Your team would also work with many other different companies. They therefore, would be able to bring experience and exposure and provide unique and tested solutions to the IT challenges their business may have.

Let potential clients know that another advantage of having IT support for their tech needs is that as long as your company is in operation, there will always be someone to help them. When they rely on one full-time employee, they need to have a backup plan if they need time off or have to call off work for any reason.

You Can Have Huge Savings

Your potential client by now should know: having a full-time network administrator is by no means cheap. The more attractive option for a smaller-sized business is to have an IT support provider such as yourself that charges a flat monthly fee. They can save a lot with this option, especially if they don’t have very many devices connected to their network. With this model, known as managed IT services, your company looks after their network, including maintenance, for a flat rate. It is important for them to understand exactly what services come with this package as outlined in the service-level agreement.

Another option, when they have an outside company looking after your network, is the hourly break-fix model. This allows them to only pay for service as and when they need it. This model might make sense if they only have a small network. However, as their network grows and they need more service done, the costs of this model can grow and fluctuate rapidly. It is important for them to partner with an IT company such as yourself that understands their needs and is able to tailor a package that best meets those needs.

MSP Businesses: Don’t Let Your Clients Be Cheap When It Comes to Their Business’s Cybersecurity

Saturday, May 26th, 2018

msp businessIT services are commonly known to provide top-tier security solutions. Forbes estimates that by next year, costs related to cybercrime will reach $2 trillion. Even worse, the trend is increasing, not decreasing. It is expected that such costs will reach $6 trillion by 2021.

Why isn’t it going down? Well, there are a number of reasons. Such as: (more…)

Explaining Risk Universe and Defending Their Business with IT Marketing

Wednesday, May 23rd, 2018

IT MarketingThere are certain IT security practices that you need explain that business owners should always try to follow. Unless they are experienced with it however, it’s just going to be gibberish to them. Unfortunately, it’s imperative they understand all this information in detail and know it inside out so that they can correctly adopt it for their company and help you secure their network, data, and everything else.

Know the Risks

One of the the first thing that you want to do when your IT marketing representative is meeting a new client is get them to understand all the risks that are out there. Think of it as an exercise that’s going to allow you to come up with their risk universe. That risk universe should contain all the potential hazards that their company may face.   (more…)

Using MSP Marketing to Inform Clients On How To Protect Their Business and Data

Wednesday, May 23rd, 2018

MSP MarketingThe days of cyber attackers solely gunning for the massive international corporations and other large organizations are long gone. Nowadays, every type of institution is at risk, whether it’s a small business owned by a sole entrepreneur, a regional business, or a monolithic corporation with locations around the world. It has never been more important to secure your network. MSP marketing to your clients and potential customers can help in their quest to preserve your data’s integrity. Additionally, they can also take some steps on their own to preserve your network’s security.  (more…)

Is Your MSP Marketing to Small Businesses?

Tuesday, May 15th, 2018

MSp MarketingIT services have become an integral part of conducting business regardless of the industry of operation. Almost all factories, offices, stores and warehouses depend on computers to communicate with customers, process orders and advertise products and services. All these depend on efficient and reliable infrastructure. Therefore, it is prudent for you MSP company to consider marketing to small businesses. Here are the major reasons why small businesses need your managed IT services: (more…)


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