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How Can You Rein in a Pollyanna MSP Marketing Salesman?

Posts Tagged ‘msp marketing services’

How Can You Rein in a Pollyanna MSP Marketing Salesman?

Wednesday, June 7th, 2017

MSP marketingLook at your MSP marketing team. What types of personalities do you see? There is probably a variety of personality types that you employ to sell your products and services. They all have their own ways of selling and they are effective in different ways.

Do you have a good idea of what is coming down their sales pipes? Some of your sales staff is going to be realistic. They are aware when a client was not interested, had other ideas, or otherwise not likely to make a deal. When you talk to these people, you can get a pretty accurate idea of the revenue their sales meetings will generate. However, there are the Pollyanna sales people.

Those overly optimistic types, who think every meeting ends in a sale. When you talk to them about their day, they are convinced that everyone will buy from them. From their perspective, every sales pitch is ending in a sale. Trying to gauge their upcoming revenue is often difficult, as they are very sure that no one could say no. (more…)

It Takes an Orator Like Daniel Webster to Close Cold Call IT Marketing Leads

Tuesday, June 6th, 2017

IT marketingIt’s possible for IT marketing to benefit from a fictional story called “The Devil and Daniel Webster” by Stephen Vincent Benet. The fictional story used real-life attorney and orator Daniel Webster to defend a farmer who sold his soul to the devil. It’s the story of how the devil refuses to compromise after the farmer has been granted a three-year extension to a seven-year deal that involved prosperity in exchange for the farmer’s soul. Here’s how this story can help you close marketing deals: (more…)

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