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Posts Tagged ‘MSP leads’

Jump-start Your MSP Marketing with Innovative Blog Posts

Thursday, August 31st, 2017

MSP MarketingRemember the days of banner ads and pop-ups? These outdated marketing tactics are dwindling away, while inbound content MSP marketing is taking over. Potential customers can’t get away fast enough when they see invasive advertising. So, how are you supposed to implement an effective marketing strategy for your MSP business? The answer is easier than you think.

Posting educational content on your blog is the most effective and economical marketing technique around. Not just an occasional post, but regularly updating your blog with relevant content will bring the audience to you.

Why is Blogging Effective as a Marketing Tool? (more…)

Boost Your MSP Business’ Online Visibility by Blogging

Wednesday, August 23rd, 2017

msp businessToday, an MSP business needs all the help it can get to stay competitive. Fortunately, the Internet has availed many avenues that business owners can use to enhance their competitive edge. It is necessary to maintain a vibrant online visibility to capitalize on the opportunities available. One way to do just that is to start and maintain a blog that showcases your products and services. (more…)

MSP Marketing Should Include a Well-Designed Elevator Pitch

Thursday, August 17th, 2017

MSP marketingWhat Is an Elevator Pitch and Why Do I Need One?

MSP marketing is a process that is essentially continuous. Even if you’re not specifically pitching products or services, anytime someone, who is an existing or potential client, observes your MSP in action, they’re having thoughts which could prompt them to purchase products or services you provide. If you’re troubleshooting for a client and find some aspect of operations where one of your services may help solve a problem, just by telling them about it, you’re essentially marketing your business.

An elevator pitch is a perfect way to describe specific and general services fast. It makes sense to have them available for differing aspects of your operations. Basically, a pitch only takes around 30 seconds to deliver. This is about all the time you really need to make a “sale.” The other time you spend with potential clients will be caught up in describing what you’ve learned as an IT professional, letting prospects know your opinions on certain technology roles and generally being an IT authority.

For those 30 seconds where you’re in “pitch” mode, however, you want something to draw clients in so that they’ve really made the purchase in their minds; they’re just ironing out details with you. Basically, you need to be able to pitch your business in the time it takes to ride an elevator; hence the term “elevator pitch.”

How Do Elevator Pitches Look?

MSP marketing should employ effective elevator pitches, not passable ones. To be effective, you want to design the pitch with several key elements. Your pitch should:

• Be quick
• Not sound complicated
• Have full confidence
• Condense information concisely
• Directly address client issues

When you’re swift, concisely addressing your client’s needs in a relevant way that is confidently and simply presented, it makes the client’s decision to work with you much easier. A basic example of an elevator pitch might be something like:

“Our MSP business can take your issue here, provide this particular service here, and make it so you don’t have to pay as much as you did before, but you’re able to be more secure and more competitive than your competition.”

Now, the above pitch is in reference to the client’s hypothetical need directly. You also want to have an elevator pitch which describes your services as a whole. Here’s an example:

“Well, the IT company I manage is always leveraging cutting-edge technology against cost-effective innovations. We specialize in (your specialty) and have helped businesses of many sizes reach (relevant client vertical). Basically, I do my best to save clients money. When they do good, I do good.”

Both pitches are relatively short. You may be able to get them out in less than 30 seconds. That’s fine— 30-second sales pitches are, by no means, some numerical gold standard in marketing. The idea is to give your clients and potential clients value and intrigue quickly.

About our Contributor

IT marketingJennifer Holmes is President of MIS Solutions and a Georgia native who, after graduating from Georgia Tech, became an accomplished research virologist at the Centers for Disease Control and Prevention in Atlanta. In 2000, Jennifer hung up her lab coat to join husband Lliam at MIS Solutions as President.

In the past 16 years, she has led the MIS Solutions team to become the leaders in Metro Atlanta IT Support. MIS Solutions, Inc. is on a mission to provide managed IT services to Atlanta businesses to help them grow and support their businesses. MIS Solutions provides a wide range of IT services to Atlanta-based businesses and, combined with Jennifer’s passion for sharing effective business strategies with her clients, they are able to deliver the best IT support solutions for each client’s unique environment in Atlanta.

In 2013, Jennifer’s leadership and marketing skills won her the title of Spokesperson for the nationally acclaimed Technology Marketing Toolkit, an industry group of over 550 top U.S. She is a graduate of the Leadership Gwinnett program and has acted on the boards of the National Association of Women Business Owners’ Atlanta chapter, Gwinnett Great Days of Service, the Buford/North Gwinnett Rotary Club and the Gwinnett Chamber’s Technology Board.

Brand Consistency, MSP Business, and DAM

Wednesday, August 16th, 2017

MSP BusinessDigital Asset Management

MSP business marketing solutions often benefit from consolidation. That is to say: if you’ve got a good number of resources you’re devoting toward a marketing strategy, you’re likely to have greater success should you categorize those resources for later use. This is what a digital asset management (DAM) system does. (more…)

Adapting Strategic IT Marketing Solutions to Your MSP’s Website

Monday, August 14th, 2017

IT marketingYour Online Face

IT marketing must carefully examine public representations of a company. One of the most important to consider is your website. You want a site that has a minimalist approach for ease of navigation. You want your company name, services, contact information, and content pertaining to your advantages over other companies. You want this information front and center, undiluted by strange dancing GIFs or eye-maligning color schemes. (more…)

Your MSP Business Strategy Must Account For a Continuously Fluctuating Market

Thursday, August 10th, 2017

MSP BusinessPersistent Change

Every MSP business has always dealt with change. Change is an essential component of any economic ecosystem. But change today is different than change several hundred years ago. The current free market system allows natural competition between businesses that grow unimpeded— well, mostly unimpeded. Let’s not get into unjust taxation here. The point is when free market ideals were initially endorsed several hundred years ago, economic transition was slower than today. As technology has advanced, so has economic flux. This is especially true in the information age characterizing modernity. Today, everything changes continually— this is especially true in technology. With that in mind, the following are four advisable characteristics your business would definitely benefit from adopting if you haven’t already: (more…)

Do you have an Amazing MSP Marketing Tagline Like the Ghostbusters?

Wednesday, August 9th, 2017

MSP MarketingIn the eighties, a movie called Ghostbusters took theaters by storm and became an international film sensation.  In the movie, a motley crew join forces to combat the forces of evil by forming Ghostbusters.  While they didn’t have much in the way of startup funds to get their message out, they still managed to run a few adds then went viral.  The key that helped them reach the community was their brilliant marketing line, “Who Ya Gonna Call?  The question is can MSPs learn from the Ghostbusters’ marketing tagline how to successfully brand their IT companies? (more…)

IT Marketing Sales Tips For Experts-Turned-Salespeople

Tuesday, August 8th, 2017

MSP MarketingSix Strategic Sales Perspectives

IT marketing is complex and transitioning. You want to use every bit of strategy at your disposal to ensure maximization in conversions, acquisitions, up-selling, and other regions of business. The following are six tips to help you do that:

• Prospecting
• Identifying approaches
• Assessing needs
• Designing presentations
• Closing sales
• Following up (more…)

Maximizing the Remainder of Your 2017 MSP Marketing Plan with Data

Sunday, July 30th, 2017

MSP MarketingFive Optimization Steps

MSP marketing is complex. In order to properly profit, you’ll need to know the involved variables. You want to figure out which numbers are most important and focus on them. Five areas where you can really obtain actionable numbers include:

• Sales goals
• Review of marketing programs: what works and what doesn’t
• Data pertaining to services that sell and services that don’t
• Finding the low-hanging fruit and harvesting it
• Designing a marketing calendar for the remainder of the year

Sales

What were they? Did you meet them? Were you under or over budget in acquisitions? These are good questions to answer. Get the numbers, and don’t just look at the bookends. Sure, where you were and where you are both represent important indicators. However, you also want to determine where there were peaks and valleys. Sometimes it just takes a little bit of tweaking to curtail thousands in unnecessary spending. A perfect example: don’t have a full staff available during the middle of January if you don’t make big sales at that time. If you do tend to see spikes at that time, ensure you’ve got requisite staff.

Review Marketing Programs: What Works?

MSP marketing isn’t static. Some things will work excellent at one time and then quit working entirely at another. There will be fluctuations. Some things worked well for years, and suddenly they’re useless. Maybe that billboard on 27th isn’t worth funding— after all, there isn’t an industrial district in that part of town anymore.

One thing you’ll likely find is that SEO-based content marketing is very effective in terms of cost and lead generation. Discover where lead generation is facilitated in your marketing endeavors. Put money toward that.

What Sells, What Doesn’t?

Maybe you’re not doing well in terms of security sales. Maybe this portion of your MSP never took off. Abandoning it may not be the best choice, but what does make sense is a critical evaluation of programs that sell and those which don’t. You want to go through the numbers and fix what you can. Look at where low-sellers were able to convert clients, figure out why, and focus on that. But what you definitely must do is curtail unnecessary marketing expenditure on products or services that aren’t successful.

Low-Hanging Fruit

You might upsell existing clients who are already satisfied with what you do. You might look at government contracts. You might send out emails, newsletters, and blogs pertaining to new technology breakthroughs which stand to save clients money. Establish where there is an easy sale and get it. Then make that policy.

Marketing For the Remainder of the Year

Look through your sales goals, ensure the marketing programs you’ve designed are properly aligned, find the low-hanging fruit, and when you’re done with all that, make a calendar. This will help you identify when the most important marketing events should be held. It will help inform staffing, operations— the list goes on.

A Consolidated Approach

Between mapping via calendar, getting all the low-hanging fruit, finding what sells and what doesn’t, reviewing marketing programs, and re-establishing sales goals, you can really maximize the rest of 2017.

About our Contributor

MSP BusinessStephen Monk started Noverus Innovations Inc., an IT Services company serving the entire Sacramento area located in Roseville, California. Stephen started Noverus with a passion for using advanced technology to solve IT support business problems for small and medium companies in the Sacramento area. The company was started nearly six years ago with a focus on bringing state-of-the-art technology like, Backup and Disaster Recovery Solutions, fixed-fee managed services, IT outsourcing and cyber security.
Unlike many other managed IT services providers in the Sacramento area, Noverus take providing amazing customers services extremely seriously to the point of hiring people that understand how important customer service is and then teach their techs the technology skills needed.
Finally, Noverus has made a commitment to never fall behind on the technology curve so that they can always give their customers accurate managed services advice in Sacramento!

Getting Top Ranked Can Help Your MSP Business With Recruiting!

Saturday, July 29th, 2017

MSP BusinessAccomplish Multiple Things Simultaneously

The Internet is a very important part of your MSP business, especially when marketing is factored in. Marketing isn’t only about selling yourself to new clients; it’s also about selling yourself to new employees, partners, and even other MSPs. Partnerships between MSPs are common and mergers are a regular feature of the modern tech landscape. (more…)


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