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Should MSP Businesses Fear Internet Marketing Competition?

Posts Tagged ‘MSP leads’

Should MSP Businesses Fear Internet Marketing Competition?

Tuesday, November 7th, 2017

MSP BusinessWhen you talk to MSPs about any type of marketing and don’t offer exclusivity, then you will see them run in horror, especially when you’re talking about internet marketing. For some reason, IT companies seem to be hard-wired in the brain to always expect exclusivity. When I speak at trade shows, the number one question everyone wants to know is how we can work with more than one MSP in the same market. Read more to find out how several IT companies can use the same internet marketing vendor and coexist successfully and peacefully! (more…)

Read All About It: MSP Marketing Keywords are Being Auctioned OFF!

Monday, November 6th, 2017

MSP Marketing

Many MSPs don’t understand how MSP marketing works. The core concept is finding high-ranking keywords to target. The stark reality is that, in most major vertical markets, there are just a handful of these high-value keywords.

Once one of your IT competitors ranks first on these keywords, it will effectively close the door on your ability to generate leads from the web. Learn how MSP SEO Factory is auctioning off these coveted spots forever!

Does Losing the Top Keyword Position Spell Doom?

A skeptical IT provider may say that even if MSP SEO Factory does successfully auction off the top MSP marketing keywords, there are still plenty of other keywords and lower positions available. Well, the truth is that going after the lower ranking keywords is like trying to eat the crumbs from the floor after someone has eaten an amazing five-star meal. Those crumb keywords won’t generate sales leads to help grow your MSP business.

Of course, there are still the lower positions on these high traffic keywords left for the IT companies that lost out on the auction. However, if you survey just about any internet search, they will tell you that they usually stop their search and click on the first organic listing. This means that easily ninety percent of clicks go to the brilliant MSP that win our auction and claim the top keyword position.

How Can MSP SEO Factory Make Such a Bold Claim?

I agree in saying that MSP SEO Factory is going to auction off all the top positions on all IT high traffic keywords is a bold claim, especially when we have no hidden control over these positions just like all the IT companies and internet vendors targeting these high traffic keywords. However, we know what’s weak internet marketing strategy is and our plan is designed to overwhelm all comers. We deliver one thing nobody wants to do and that Google loves: original, well-written content that is constantly updating.

In the internet marketing competition, many have admitted to us that they cannot figure out how to scale original content writing on a massive scale. In fact, many of these friendly competitors have tried to partner with us over the last year. Meanwhile, our enemies spread lies about our unique system when it’s built on what Google loves as it is well-written, knowable, entertaining original content! However, our unique system allows ups to churn out thousands of original articles just like a factory does.

In addition, we have already taken over the top keyword positions in many markets in the United States and are in the process of closing the door on all the high-ranking keywords in Southern California!

 

The Bottom Line

If your MSP marketing is thinking about generating close leads from the internet, you must understand that there just are few high-traffic keywords available in IT marketing. The top position on these IT related keyword searches is the only thing that matters, low traffic keywords don’t matter. MSP SEO Factory brings a unique and powerful internet marketing strategy that stupefies our competitors and has allowed us to overtake many top keyword positions throughout the United States. When we auction off the rest of these, the door will be closed. Don’t be caught in the slide line or get deceived by our enemies, and downplay or disregard our historic auction— coming soon!

We Control the IT Marketing Keyword Racket In this Town!

Friday, November 3rd, 2017

IT MarketingOn Gangland streets, the Mafia and other underworld organizations fight to control the illegal markets. These illicit markets are called rackets, and criminals fight to gain dominance over each racket. This often means using violence to eliminate the will of competing organizations. When it comes to controlling the high-traffic IT marketing keywords racket, MSP SEO Factory has used massive intimidation to gain dominance over this racket! Why does this matter to your MSP Business?

 

Why is There a Fight for High-Traffic Keywords?

There are only a handful of high-traffic keywords in just about every major market in the United States. This means most of the businesses in each metro area tend to search specific keywords when looking for a new IT support provider. In addition, it’s typical for internet searchers to only consider the company that ranks on top. This is like a Gangland community that only has a few high traffic street corners when they can conduct their illicit activities. Naturally, when there are competing crime syndicates in each metro area, they will be fighting for those coveted street corners. In the same way, IT companies and IT marketing vendors will be fighting for these rare high traffic keywords.

 

How Did We Intimate the Competition?

The way that we intimidate these IT marketing competitors is by going all in to overwhelm them with original content, guest blogs, updates, etc., that exceed these rival’s wildest dreams. When they see how fast we get our MSP clients ranked on top of these high-traffic keywords with many articles and backlinks, they’ll feel they could never catch up in a million years. This is just like the one underworld organization that decides to dominate the street covers with overwhelming violence and show of force. The weak-kneed bad guys will lose their stomach for a fight and acquiesce the coveted street corners. In the same way, the IT marketing competitors lose their will to fight when they see the overwhelming show of force we bring to the MSP SEO fight.

 

Now that you’ve realized that IT marketing keywords are rare and that we have the secret to controlling who owns the top-ranked position on these keywords; we control this racket and then we can assign your IT company the high-traffic keywords in your local market before your competitor beats you to the punch. If you let us make that happen, then your MSP business would be getting the easy way to close leads on the internet. To make it come to fruition, give us a call and pony up the cash!

Should You Break Eggs to Make IT Marketing Omelets?

Wednesday, October 18th, 2017

IT Marketing

When it comes to IT marketing online, is it or isn’t it a messy process? Often, an MSP usually has some existing rankings before they hire an SEO firm to boost them to top-ranked status. Many novices to the internet marketing game might assume the process will be extremely orderly and they should see their MSP website just start moving right up rankings until they are on the top. However, is this a realistic expectation or is there any reason to believe successful SEO is more like having to break eggs to make omelets?

 

Competition is a Factor

Never underestimate your IT marketing competition’s response to your website suddenly overtaking their ranking. Do you really believe they will just stand idly by and watch your meteoric rise to top-ranked status? On the contrary, many of your IT competitors will have the attitude that you will move ahead of them on the Google index over their dead body. Of course, you can expect a volley of internet marketing updates that rival your SEO moves that can push you back down in the short term. If IT providers ignore their competition’s influence on their internet marketing initiatives, then it will cost them dearly. This is one of the contributing factors to a messy game of SEO where an MSP website come move up and then back down, before enough momentum and be achieved to finally slingshot past all the competition.

Google Indexing is a Factor

The other issue that can cause the IT marketing process of getting a website top ranked is the fact that there are many changes that must be enacted to transform the sites rankings. These changes can range from the creation of new pages, updating the URL, adding keywords, blogs, backlinks etc. These changes will cause your website to get re-indexed. The process of having Google re-index your website can be very scary as it can cause your site to temporally disappear off the index completely. Once your website is finally re-indexed, it can often reappear in a lower position that it has previously been indexed. This process can be racking and is very messy indeed! However, if the internet marketing is implemented correctly it will cause your MSP website to ultimately rise to the top.

 

If you’re currently in the process of marketing your website, then it’s important that you have a realistic expectation about the process. If you know in advance that you could see your website move up and down in its position several times and even disappear temporally, then these won’t shack your nerves and cause you to lose confidence in the process. This is the ultimate danger as many MSPs that aren’t forewarned about the messy process will lose confidence and pull out early, so consider your MSP business to be forewarned that a successful IT marketing campaign will be like having to break some eggs to make omelets!

What’s More Important: Website Aesthetic or MSP Marketing Utility?

Wednesday, October 18th, 2017

msp marketingWhen it comes to MSPs marketing their website, you might think that the question about aesthetic or utility is old as this question: “which came first, the chicken or the egg?” Many IT companies are squarely in the website aesthetic camp because they have added extremely complicated software to their WordPress website.
In a perfect world, we could have website aesthetics and marketing utility, but is that an option or should IT companies make a difficult choice? (more…)

The IT General Needs Battle Reports; But Has No Marketing Army?

Monday, October 16th, 2017

IT marketingImagine an Army General that demands reports and data about an enemy invasion. This might sound logical except this general has not commissioned an army to defend his country. If his officers could get him the data it would all be bad! You would probably conclude this General has his priorities backwards since he should first establish a defense and then track its progress. How have some IT companies made the same order of operations mistake with their SEO marketing campaigns? (more…)

MSPs, Get Top Ranked in a Flash with our Marketing System!

Friday, October 13th, 2017

MSP MarketingWhen it comes to MSPs marketing online, most know that getting their website top ranked is like riding a slow boat to China. In fact, this knowledge is one of the major reason most IT companies are standing on the sidelines of the digital marketing game. For the patient Tech providers this makes it a little easier to garner all the sales leads since there much less competition.

However, wouldn’t it be great if this slow and painful process could be transformed so that MSPs could start getting leads in about three months instead of waiting around for six months or longer? Our new marketing system can accomplish this with lightening speed; but read more to learn how we discovered these techniques! (more…)

Jump-start Your MSP Marketing with Innovative Blog Posts

Thursday, August 31st, 2017

MSP MarketingRemember the days of banner ads and pop-ups? These outdated marketing tactics are dwindling away, while inbound content MSP marketing is taking over. Potential customers can’t get away fast enough when they see invasive advertising. So, how are you supposed to implement an effective marketing strategy for your MSP business? The answer is easier than you think.

Posting educational content on your blog is the most effective and economical marketing technique around. Not just an occasional post, but regularly updating your blog with relevant content will bring the audience to you.

Why is Blogging Effective as a Marketing Tool? (more…)

Boost Your MSP Business’ Online Visibility by Blogging

Wednesday, August 23rd, 2017

msp businessToday, an MSP business needs all the help it can get to stay competitive. Fortunately, the Internet has availed many avenues that business owners can use to enhance their competitive edge. It is necessary to maintain a vibrant online visibility to capitalize on the opportunities available. One way to do just that is to start and maintain a blog that showcases your products and services. (more…)

MSP Marketing Should Include a Well-Designed Elevator Pitch

Thursday, August 17th, 2017

MSP marketingWhat Is an Elevator Pitch and Why Do I Need One?

MSP marketing is a process that is essentially continuous. Even if you’re not specifically pitching products or services, anytime someone, who is an existing or potential client, observes your MSP in action, they’re having thoughts which could prompt them to purchase products or services you provide. If you’re troubleshooting for a client and find some aspect of operations where one of your services may help solve a problem, just by telling them about it, you’re essentially marketing your business.

An elevator pitch is a perfect way to describe specific and general services fast. It makes sense to have them available for differing aspects of your operations. Basically, a pitch only takes around 30 seconds to deliver. This is about all the time you really need to make a “sale.” The other time you spend with potential clients will be caught up in describing what you’ve learned as an IT professional, letting prospects know your opinions on certain technology roles and generally being an IT authority.

For those 30 seconds where you’re in “pitch” mode, however, you want something to draw clients in so that they’ve really made the purchase in their minds; they’re just ironing out details with you. Basically, you need to be able to pitch your business in the time it takes to ride an elevator; hence the term “elevator pitch.”

How Do Elevator Pitches Look?

MSP marketing should employ effective elevator pitches, not passable ones. To be effective, you want to design the pitch with several key elements. Your pitch should:

• Be quick
• Not sound complicated
• Have full confidence
• Condense information concisely
• Directly address client issues

When you’re swift, concisely addressing your client’s needs in a relevant way that is confidently and simply presented, it makes the client’s decision to work with you much easier. A basic example of an elevator pitch might be something like:

“Our MSP business can take your issue here, provide this particular service here, and make it so you don’t have to pay as much as you did before, but you’re able to be more secure and more competitive than your competition.”

Now, the above pitch is in reference to the client’s hypothetical need directly. You also want to have an elevator pitch which describes your services as a whole. Here’s an example:

“Well, the IT company I manage is always leveraging cutting-edge technology against cost-effective innovations. We specialize in (your specialty) and have helped businesses of many sizes reach (relevant client vertical). Basically, I do my best to save clients money. When they do good, I do good.”

Both pitches are relatively short. You may be able to get them out in less than 30 seconds. That’s fine— 30-second sales pitches are, by no means, some numerical gold standard in marketing. The idea is to give your clients and potential clients value and intrigue quickly.

About our Contributor

IT marketingJennifer Holmes is President of MIS Solutions and a Georgia native who, after graduating from Georgia Tech, became an accomplished research virologist at the Centers for Disease Control and Prevention in Atlanta. In 2000, Jennifer hung up her lab coat to join husband Lliam at MIS Solutions as President.

In the past 16 years, she has led the MIS Solutions team to become the leaders in Metro Atlanta IT Support. MIS Solutions, Inc. is on a mission to provide managed IT services to Atlanta businesses to help them grow and support their businesses. MIS Solutions provides a wide range of IT services to Atlanta-based businesses and, combined with Jennifer’s passion for sharing effective business strategies with her clients, they are able to deliver the best IT support solutions for each client’s unique environment in Atlanta.

In 2013, Jennifer’s leadership and marketing skills won her the title of Spokesperson for the nationally acclaimed Technology Marketing Toolkit, an industry group of over 550 top U.S. She is a graduate of the Leadership Gwinnett program and has acted on the boards of the National Association of Women Business Owners’ Atlanta chapter, Gwinnett Great Days of Service, the Buford/North Gwinnett Rotary Club and the Gwinnett Chamber’s Technology Board.


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