Your MSP marketing team is going to be integral in your MSP’s growth, and so requires careful consideration.
The following are three tips to help you most effectively round out this part of your business:
- Ask the Right Questions
When you’re hiring the first, most important manager of your marketing department, you want to ask the right questions— several of which include:
- What is your standard for success when new strategies are being developed?
- What do you like about our current marketing practices, and what would you change?
- Describe a successful new position you’ve held and made more successful.
- In previous marketing jobs, what kind of ROI were you able to achieve?
In terms of success, you’re looking for percentages and examples from this individual’s previous marketing forays. To get a feel for their abilities, ask them what they’d do with what your business is working with. To further enable a decision, consider as they describe personal success, and compare that with their answer for judging success in terms of marketing strategies. Last, see if they can concretely confirm they’ve profited previous clients.
- Map Out Your Marketing Division’s Growth
With the right cornerstone in your MSP marketing division, you should be able to trust they will bring aboard staff which they know will facilitate success for your business. Have a model put together, apportion budget, and set the right person to manage these resources.
- Don’t Wait Too Long to Hire
Marketing is hot in terms of demand right now, so previous wisdom dictating establishment of a suite of marketing professionals may not be the best avenue for you to take. If you find someone who is a good fit for your company, hire them.
A Stronger Marketing Division
MSP marketing departments established with qualified professionals through a strategic vetting process are more likely to operate as desired. Hire carefully and you’ll see that action produce good results.