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What can Bugs Bunny teach us about the MSP Business World?

Posts Tagged ‘msp coaching’

What can Bugs Bunny teach us about the MSP Business World?

Saturday, April 7th, 2018

MSP businessBugs Bunny is often considered to be one of the great classics of the cartoon world. The simplicity of this show as the shenanigans of Bugs and eternal game of cat and mouse lead to hilarious battles and classic slapstick humor. The unrelenting battle between Bugs and Elmer (a.k.a. Nimrod the hunter) has bigger implications to understand than meets the eye. (more…)

Great MSP Business Lessons from ‘Karate Kid’ Reboot Movie

Friday, April 6th, 2018

MSP BusienssWouldn’t it be great if your MSP business would have the same box office success as the movie Karate Kid in 2010? Though there was nothing new to the story line of the reboot movie from the original film except for the change of setting, the actors who played the characters, and that the martial arts used was Kung Fu instead of Karate, moviegoers still loved the movie. (more…)

Endpoint Management Strategies Yield Many Positive Advantages

Friday, April 6th, 2018

msp marketingYou need to streamline how your endpoints operate and doing so is a realistic objective. The following are four tips to help you in this regard:

• Maximization of security, even in complex operational areas
• Facilitation of a centralized perspective
• Expedient alerts pertaining to security compromise
• Better malware defense (more…)

‘Death Wish’ Lessons for a Better MSP Marketing Plan

Wednesday, April 4th, 2018

MSP MarketingTrials and loses can bring either the best or the worst in your MSP marketing team. Just like in the film Death Wish, a tragedy befalls the humble Dr. Paul Kersey (Bruce Willis). He loses his wife and finds his daughter in a coma because of a home invasion. This causes him to go on a rampage and take down the criminals who were responsible on his own. He becomes a vigilante who stalks the streets of Chicago and uses his knowledge and abilities as a trauma surgeon to kill offenders. (more…)

Leadership Mistakes: MSP Business Lessons from Emperor Palpatine

Tuesday, April 3rd, 2018

MSP BusinessIn managing your MSP business, you may already have committed your fair share of mistakes. You have learned from them and you move on with your business. Oscar Wilde, a famous writer said, “experience is simply the name we give our mistakes.” It is no question that making mistakes is normal and is part of business life. However, they have consequences and a series of blunders could cause the fall of your company. And we do not want that, don’t we?

As much as possible, businesses aim to plan, decide, operate, and execute processes with precision and success. Senator Palpatine, aka Darth Sidious, knew this too well. He carefully and patiently planned his rise to power and cleverly accomplished it under the Jedi Order’s nose. But after he reorganized the Republic into the first Galactic Empire and named himself Emperor, he made some leadership mistakes he did not even know about because of his ideology and arrogance.

Do you want to know what they are?

Mistake 1: Monopolizing power in the organization

Emperor Palpatine and Darth Vader were the only key people in their entire Galactic Empire. Palpatine followed the Sith’s philosophy of the Rule of Two where there can only be two Sith Lords at any given time. The master and apprentice controlled the power and had no succession plan. So, when the two were taken out, the whole government fell apart. It is the same with top-heavy companies. They have the tendency to fail once the key people are no longer around. Therefore, it is essential to plan for these situations and train the employees to be ready to assume roles for your MSP business to survive.

Mistake 2: Putting all the eggs in one basket

Palpatine had only one plan – to build the Death Star to exercise control over the galaxy, and that was pretty much it. He had no alternative plan and when the Death Star was destroyed, he just built another one which was of course also destroyed by the Rebel Alliance. This gives businesses the message to never concentrate all efforts and resources in one area as one could lose everything.

Mistake 3: Giving no chance of growth for employees

The culture in Palpatine’s empire was merely motivated by fear and there was no opportunity for the employees to have a voice in the organization. The workers were treated as dispensable objects. When you have the same atmosphere in your IT business, then employees to tend to have low morale and there would be high employee turnover.

Mistake 4: Ignoring previous mistakes

The biggest mistake is failing to learn from your previous mistakes. The emperor did not truly learn after the devastation of the first Death Star and just made another one. In a business, leaders must be humble enough to admit their mistakes and most of all to learn from them. Make an analysis of what went wrong and try different approaches and perspective so that you can carry out a better plan.

Mistake 5: Having limited to no advisers

The emperor had only Darth Vader to discuss his plans with and had no other Sith Lords to ask advice from. This made his plans vulnerable to mistakes as they were only seen from their perspectives. It is critical to have plenty of good advisers whether in taking over the galaxy or in managing a business. Advisers help in giving you wisdom through their experience or expertise and they can share a different viewpoint or mindset that could help make better decisions.

You do not need to commit mistakes first just, so you can learn from them. It is better for your MSP business to learn from other people and in this case, from Darth Sidious himself. You need to lead and manage your company with humility in order to create an environment where team members feel safe in contributing ideas, grow, and are motivated. Without humility, you will not learn from your mistakes or from others. It is time to give up ideologies that do not work and embrace a learner’s mindset.

Common MSP Marketing Myths That Might be Holding You Back

Wednesday, March 28th, 2018

MSP MarketingWhen it comes to MSP marketing, there are plenty of half-truths and a good number of bald-faced lies. Plenty of companies fall into the trap of believing in the legitimacy of mantras and strategies that are just falsehoods. One of the more popular misconceptions is that every business is a potential client. Considering each business as a legitimate prospect is a recipe for disaster. It does not make sense to invest time, money and effort trying to convert a considerable number of prospects when there only a handful solid leads. (more…)

What Can Finn of Star Wars Teach About IT Marketing

Monday, March 26th, 2018

IT MarketingYour IT marketing team faces a daily battle against competitors, but many overlooks that the marketing department also experiences conflicts from other areas inside your company? FN-2187, trained since birth as a stormtrooper of the First Order and eventually became a renegade soldier after developing a conscience; causing him to disobey the order to kill the villagers on the planet of Jakku. He found his way out, was given the name Finn, and joined the Resistance with the scavenger Rey. By having a non-violent approach, he realized that his enemy was not even his enemy at all. And much like the life of Finn, MSPs can get caught up in the external and internal struggles.

Most MSPs think that sales and marketing are the enemies of their company. They tend to have a combative attitude when engaging in meetings about market strategies. This division within the company is not healthy for the business and therefore needs to be addressed immediately. Here are ways to improve the teamwork between the marketing and other departments in your MSP company. (more…)

MSP Marketing Strategies You Can Learn from Star War’s Poe Dameron

Monday, March 26th, 2018

MSP MarketingGrowing your business through MSP marketing efforts is essential to the overall business strategy. It is the key to making your IT business work and with well-placed marketing strategies, you will be surprised at how far they will take you in the industry. And when it comes to marketing strategies, we can learn a lot from X-wing pilot Poe Dameron of the Star Wars new trilogy. He may not be one of the propulsive characters of the saga’s plot, but he is one of the most important characters contributing to the films’ success. Here are four marketing lessons every MSP company needs to know: (more…)

Endpoint Backup from Autotask can Help MSPs Increase Sales!

Sunday, March 25th, 2018

Many MSPs simply don’t see the value of Autotask’s endpoint backup solution because they feel their main disaster recovery system is all they need. After all a product like Datto can do everything to save the data on IT companies client’s servers, so is there a place for Autotask’s endpoint backup?

If you can remember back to the days when you worked in an average business, before becoming an IT professional. Then you should remember that many end users are simply to lazy to back up their data to the server, no matter how many times they are told.

This means that even if the main data backup system saves all the data on the server there will still be some lost data. The point to keep in mind is that when most disaster recovery solutions are sold buyers usually ask about the data on the endpoints like desktops, laptops, phones and iPad. Most IT sales people simply gloss over the issue by saying that endpoint data doesn’t matter since everything is backed up on the server.

Except, everything is not backup on the server and endpoints do matter! This means that if you get on-board the endpoint backup train that you can have a new solution that will help distinguish your managed services offer from the herd and prevent it from becoming commoditized! Oh yeah, Datto merged with Autotask, so they must see the role for endpoint backup.

MSP Marketing Lessons from Buddha

Tuesday, February 27th, 2018

MSP marketingCompany owners can learn MSP marketing lessons from numerous sources, including the teachings of Buddha. Buddha spread his message of non-violence and compassion throughout the world simply by living out those values himself.

MSP companies can learn a lot from Buddha’s approach. Incorporating the lessons he taught throughout his life can improve your marketing efforts. Spreading your brand’s message throughout your local community and gaining new customers is simple when you follow Buddha’s teachings. You might even be surprised how truly simple it is. (more…)


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