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Posts Tagged ‘MSP blogs’

Getting Your MSP Business Website Top Ranked is like Credit Repair!

Tuesday, September 12th, 2017

MSP BusinessWhile I was working on my credit the other day I was logged into my credit monitoring website and it dawned on me that there were several major comparisons between Credit repair and getting an MSP Business website top ranked. It seems there are concepts that the Google Algorithm and Credit scores have in common. If you want to get your MSP website top ranked then it might be a good idea to examine the similarities so you can get a better grasp on how Google looks at your site. (more…)

Don’t Allow a Guarantee to Lure You into a MSP Marketing Trap!

Monday, September 11th, 2017

MSP marketingIn the hilarious movie Tommy Boy, Tommy Callahan played by Chris Farley tries to sell his companies auto parts against a competitor that has a guarantee on the box. He first attempts to explain why his customers don’t need a guarantee were extremely funny and total failures. However, towards the end of the movie Tommy manages to pull of an amazing pitch and convinces a retailer to by his parts without a guarantee. Some MSP Marketing firms are also using the guarantee on the box to lure IT providers into a trap for their website. Can Tommy’s pitch help clear up the matter about whether MSP’s need a guarantee? (more…)

Why Your MSP Business Needs a Strategic IT Marketing Plan

Friday, September 1st, 2017

IT MarketingAs an MSP, you have a great opportunity to improve your fortunes by engaging on an effective IT marketing campaign to generate leads and boost sales. However, without a plan, your efforts could go down the drain, wasting your time and money. A strategic marketing plan can be the difference between profitability and loss. It will benefit you to understand what it entails and subsequently know how to capitalize on it to improve your business. (more…)

Jump-start Your MSP Marketing with Innovative Blog Posts

Thursday, August 31st, 2017

MSP MarketingRemember the days of banner ads and pop-ups? These outdated marketing tactics are dwindling away, while inbound content MSP marketing is taking over. Potential customers can’t get away fast enough when they see invasive advertising. So, how are you supposed to implement an effective marketing strategy for your MSP business? The answer is easier than you think.

Posting educational content on your blog is the most effective and economical marketing technique around. Not just an occasional post, but regularly updating your blog with relevant content will bring the audience to you.

Why is Blogging Effective as a Marketing Tool? (more…)

Maximizing IT Marketing Strategy to Acquire More Clients

Friday, August 25th, 2017

IT MarketingThe Right Words

IT marketing suffers from this: there’s often not a proper consideration of potential client needs. A great example might be seen through an IT-tech-turned-salesperson. Imagine this individual selling a hard drive by describing the speed at which information can be transferred from the drive to a computer and excitedly gushing about technical components inside. Will he sell that drive? It isn’t very likely. No, he’ll more likely get polite smiles and nods until the customer’s attention has been exhausted, then that customer will continue with their business and the IT tech/salesperson will not have converted a new client. (more…)

Boost Your MSP Business’ Online Visibility by Blogging

Wednesday, August 23rd, 2017

msp businessToday, an MSP business needs all the help it can get to stay competitive. Fortunately, the Internet has availed many avenues that business owners can use to enhance their competitive edge. It is necessary to maintain a vibrant online visibility to capitalize on the opportunities available. One way to do just that is to start and maintain a blog that showcases your products and services. (more…)

MSP Marketing Should Include a Well-Designed Elevator Pitch

Thursday, August 17th, 2017

MSP marketingWhat Is an Elevator Pitch and Why Do I Need One?

MSP marketing is a process that is essentially continuous. Even if you’re not specifically pitching products or services, anytime someone, who is an existing or potential client, observes your MSP in action, they’re having thoughts which could prompt them to purchase products or services you provide. If you’re troubleshooting for a client and find some aspect of operations where one of your services may help solve a problem, just by telling them about it, you’re essentially marketing your business.

An elevator pitch is a perfect way to describe specific and general services fast. It makes sense to have them available for differing aspects of your operations. Basically, a pitch only takes around 30 seconds to deliver. This is about all the time you really need to make a “sale.” The other time you spend with potential clients will be caught up in describing what you’ve learned as an IT professional, letting prospects know your opinions on certain technology roles and generally being an IT authority.

For those 30 seconds where you’re in “pitch” mode, however, you want something to draw clients in so that they’ve really made the purchase in their minds; they’re just ironing out details with you. Basically, you need to be able to pitch your business in the time it takes to ride an elevator; hence the term “elevator pitch.”

How Do Elevator Pitches Look?

MSP marketing should employ effective elevator pitches, not passable ones. To be effective, you want to design the pitch with several key elements. Your pitch should:

• Be quick
• Not sound complicated
• Have full confidence
• Condense information concisely
• Directly address client issues

When you’re swift, concisely addressing your client’s needs in a relevant way that is confidently and simply presented, it makes the client’s decision to work with you much easier. A basic example of an elevator pitch might be something like:

“Our MSP business can take your issue here, provide this particular service here, and make it so you don’t have to pay as much as you did before, but you’re able to be more secure and more competitive than your competition.”

Now, the above pitch is in reference to the client’s hypothetical need directly. You also want to have an elevator pitch which describes your services as a whole. Here’s an example:

“Well, the IT company I manage is always leveraging cutting-edge technology against cost-effective innovations. We specialize in (your specialty) and have helped businesses of many sizes reach (relevant client vertical). Basically, I do my best to save clients money. When they do good, I do good.”

Both pitches are relatively short. You may be able to get them out in less than 30 seconds. That’s fine— 30-second sales pitches are, by no means, some numerical gold standard in marketing. The idea is to give your clients and potential clients value and intrigue quickly.

About our Contributor

IT marketingJennifer Holmes is President of MIS Solutions and a Georgia native who, after graduating from Georgia Tech, became an accomplished research virologist at the Centers for Disease Control and Prevention in Atlanta. In 2000, Jennifer hung up her lab coat to join husband Lliam at MIS Solutions as President.

In the past 16 years, she has led the MIS Solutions team to become the leaders in Metro Atlanta IT Support. MIS Solutions, Inc. is on a mission to provide managed IT services to Atlanta businesses to help them grow and support their businesses. MIS Solutions provides a wide range of IT services to Atlanta-based businesses and, combined with Jennifer’s passion for sharing effective business strategies with her clients, they are able to deliver the best IT support solutions for each client’s unique environment in Atlanta.

In 2013, Jennifer’s leadership and marketing skills won her the title of Spokesperson for the nationally acclaimed Technology Marketing Toolkit, an industry group of over 550 top U.S. She is a graduate of the Leadership Gwinnett program and has acted on the boards of the National Association of Women Business Owners’ Atlanta chapter, Gwinnett Great Days of Service, the Buford/North Gwinnett Rotary Club and the Gwinnett Chamber’s Technology Board.

Adapting Strategic IT Marketing Solutions to Your MSP’s Website

Monday, August 14th, 2017

IT marketingYour Online Face

IT marketing must carefully examine public representations of a company. One of the most important to consider is your website. You want a site that has a minimalist approach for ease of navigation. You want your company name, services, contact information, and content pertaining to your advantages over other companies. You want this information front and center, undiluted by strange dancing GIFs or eye-maligning color schemes. (more…)

Can MSPs Learn a Reverse Marketing trick from Ozark!

Friday, August 11th, 2017

Reverse SellingIn the Netflix series Ozark Marty, and investment broker, is halfheartedly trying to close a prospect. Of course, they aren’t that impressed so they say they’re going to keep looking around. Until Marty’s partner interrupts the meeting by asking if the prospects were told the firm wasn’t accepting new clients? However, when the smoke from Bruce’s magical close clears, the prospects have invested ten thousand dollars. Wouldn’t it be great if MSPs could learn this reverse marketing trick? (more…)

Your MSP Business Strategy Must Account For a Continuously Fluctuating Market

Thursday, August 10th, 2017

MSP BusinessPersistent Change

Every MSP business has always dealt with change. Change is an essential component of any economic ecosystem. But change today is different than change several hundred years ago. The current free market system allows natural competition between businesses that grow unimpeded— well, mostly unimpeded. Let’s not get into unjust taxation here. The point is when free market ideals were initially endorsed several hundred years ago, economic transition was slower than today. As technology has advanced, so has economic flux. This is especially true in the information age characterizing modernity. Today, everything changes continually— this is especially true in technology. With that in mind, the following are four advisable characteristics your business would definitely benefit from adopting if you haven’t already: (more…)


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