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Can Your MSP Business Learn from ‘the Emperor’s New Groove’?

Posts Tagged ‘MSP blogs’

Can Your MSP Business Learn from ‘the Emperor’s New Groove’?

Sunday, February 18th, 2018

MSP BusinessAn MSP business could be compared to a ship on the high seas. Sometimes, the wind is up, and the sales are full. Sometimes, the waters are calm and forward motion is slow. Sometimes, a storm kicks up and knocks the vessel off course. The leader of an MSP has many qualities that are like a captain. He’s looked up to by everyone on the team, and the way this individual’s personal conduct is communicated will impact the entire operation.

A good and fun way to understand this might be through a brief review of Disney’s The Emperor’s New Groove. In this film, David Spade plays an emperor who is turned into a llama. Where once the king was proud and arrogant, as a llama, such arrogance cannot be tolerated. This character’s name is Kuzco, and through an adventure across South American jungles with a man named Pacha, Kuzco comes to understand the plight of his people. His perspective changes accordingly. At the end of the film, he has been humbled. (more…)

What IT Marketing Secrets Are in ‘The Nightmare Before Christmas’?

Saturday, February 17th, 2018

IT MarketingIT marketing needs to have its own “flavor.” You can’t appropriate from another marketing provider. Doing that is rather like the character Jack Skellington from Tim Burton’s A Nightmare Before Christmas. In this Disney film, a mythical land designed around Halloween has a sort of mascot/prince character who experiences Christmas and becomes so enamored of the idea that he tries to bring about a Halloween knock-off. Though Skellington had good intentions, all he ended up doing was messing things up. (more…)

Does Your MSP Firm Know How Much to Spend on Marketing?

Friday, February 16th, 2018

MSP MarketingMSP marketing may not be cheap, but it is not without the bounds of affordability. What you want to do is assume a 5% to 10% marketing tax as subtracted from your revenue. If you make $50k in a month, spend between $2.5k and $5k on marketing. If you make $100k in a month, double those numbers. Spending five percent will help you essentially tread water at the position you are at; going the 10% route will help your business grow. (more…)

What ‘Bruce Almighty’ Can Teach You About Reaching Your MSP Marketing Goals!

Thursday, February 15th, 2018

MSP MarketingNo Silver Bullets

MSP marketing doesn’t have some magical operational silver bullet that will suddenly alleviate all difficulty and produce unanimous success. “Shortcuts” often end up requiring more work than patience and concerted effort. The key is perseverance, but that’s not all. A brief look at Bruce Almighty, a Jim Carey film from 2003, might help demonstrate the reality of the situation. (more…)

How Nemo can Inspire your MSP Business

Wednesday, February 14th, 2018

MSP BusinessIn this fish tale of loss and growth the most valuable life lesson we learn from Finding Nemo is to “Just keep swimming”. After the loss of his son, Carl takes on the impossible task of scouring the depths of the ocean in search of his son. What can an MSP Business learn from Carl’s journey to find his son?

Simply by embarking on this journey Carl proves that age is just a number and you are never too old to do the impossible especially for something you love. His odd companion, Dory, brings an oddly supportive and friendly companion role to Carl and aids his journey. (more…)

Are you Ready to Listen to Dumbo’s MSP Business Advice?

Monday, February 12th, 2018

MSP BusinessDumbo Had always been a little different from the very beginning. This exciting adventure about an elephant born to the circus with astoundingly floppy ears. The elephant that can fly soared around the cartoon world and was a jaw dropping act that had audiences in awe and disbelief. Despite Dumbo’s eventual success he had a rather tough upbringing in dealing with his differences. Being born with ears larger than life made for tough times for the youngster elephant. Could an MSP Business learn something valuable from Dumbo’s story? (more…)

Have You Evaluated Your MSP Services Lately?

Sunday, February 11th, 2018

MSP ServicesTechnology is a massive part of running a business today. Unfortunately, a lot of MSPs are not looking to change or update their services. Periodically, MSP businesses need to take a step back and evaluate their services. More often than not, they can see that services, business models, and technology are outdated. This hurts the chances of keeping current clients and drastically lowers the odds of attracting new ones. New technology and improved business models are a major factor in bringing in new customers. They improve all your services and can help with productivity. Technology is constantly changing, and it is a requirement for MSP services companies to adapt in order to stay competitive and survive. (more…)

Are There MSP Marketing Secrets Hidden in Kung Fu Panda?

Saturday, February 10th, 2018

MSP MarketingThe tale of Kung Fu Panda begins with a Japanese art style animation of the story of a mighty warrior. This warrior was born for battle and was so noble he won the hearts of the people. Now we realize Po, the incredibly fat panda, is the one with this vision of pure awesomeness that he fears he can’t live up to. Transitioning to Po’s seemingly mundane life in the noodle shop we see why he underestimates himself. Are their any MSP marketing secrets hidden in this Kung Fu Movie? (more…)

You Can’t Have Two Masters Managing Your MSP Business!

Friday, February 9th, 2018

msp busienssYour MSP business stands to benefit from consultation, both internal and external. How much of either consultation you acquire will depend on the current size of your organization? Ideally, you want to reach a point where you can sustain both and balance the consultative information, which comes from either. External consultants and internal consultants will have some differences that are worth considering, however. (more…)

Do You Have an MSP Marketing Detective to Solve the Google Algorithm Conundrum?

Thursday, February 8th, 2018

MSP MarketingAt this point in time, the main principles of Google’s search algorithms are widely understood. However, there are some details that have the potential to confuse and ultimately threaten the flow of business. Google intentionally keeps the nuances of search algorithms a secret. The challenge lies in developing enough of an understanding of the search engine’s algorithms to steer traffic to your website. You need an MSP marketing guru on your side to overcome this hurdle. (more…)


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