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What can Despicable Me teach your MSP Company?

Posts Tagged ‘MSP blog’

What can Despicable Me teach your MSP Company?

Tuesday, May 1st, 2018

MSP CompanyOne of the most heartwarming and evil movies of the decade, Despicable Me tells the tale of an aspiring villain that seeks to accomplish his lifelong dream: stealing the moon! But what can your MSP company learn from Gru’s aspirations?
Start with the rocket! (more…)

What can Harry Potter and the Philosopher’s stone teach your MSP Marketing?

Tuesday, May 1st, 2018

MSP marketingThe battle of the century wages in this film classic between Potter and his arch nemesis, he who shall not be named. The two duke it out in a battle of wits and wands. Harry Potter shows that his patience and dedication are his strengths in the end. The real question is, however, what can I learn from Harry Potter and the Philosopher’s Stone that applies to the MSP marketing world? (more…)

How does the Hiring Drought in the IT Industry affect your MSP business?

Saturday, April 28th, 2018

MSP BusinessIf you aren’t aware, as I’m sure you are, there has been an IT hiring drought as of late. This usually means that only the best companies can hire new workers in the field. Usually enticed with better salary packages and incentives, company culture, and an internal career path, these new workers will often go for the sweeter deal. (more…)

What can your MSP Company learn from the 300 Spartans?

Saturday, April 28th, 2018

MSP CompanyThe story of the 300 Spartans has traveled the world as a tale of few that stood up to the tyranny of many. This inspiring tale teaches us to never back down from the competition though they may be greater in number and in resources. If you truly believe in your cause, in this case your company, and have a strong team by your side you will always stand a chance. If you’re going against a bigger enemy the key is knowing how to get the most power and take an advantage in cunning of you are few but strong employees. (more…)

What can Trading Places (1983) teach you about MSP Marketing?

Saturday, April 28th, 2018

MSP MarketingImagine if you could trade places with a customer, employee, or a boss for one day. What did you imagine this day to be like? This movie does exactly that. Trading Places stars Dan Aykroyd as wealthy executive Louis Winthorpe III and Eddie Murphy as the street-smart Billy Ray Valentine. How could this concept affect your MSP marketing? (more…)

Boosting Your MSP Business with Lessons from The Lego Movie

Friday, April 27th, 2018

MSP BusinessMore than the laughter it brought to moviegoers, The Lego Movie also has many things to teach us about how you can run your MSP business. It has powerful messages that will change someone’s perspective of himself and of others which are essential when you handle people. The film focuses on an ordinary Lego mini-figure named Emmet Brickowski (Chris Pratt) who did everything to the letter. He found the Piece of Resistance and was believed to be the Special foretold in the prophecy who was destined to stop Lord Business (Will Ferrell). However, Emmet was not a Master Builder, someone who is capable of building anything from his imagination without instructions and so the other Master Builders refused to fight Lord Business.

Maybe, the environment in your business is also the same as the movie and you need to turn things around. So here are some lessons you can pick up from the movie that will help you build a better company. (more…)

How Lessons from The Hunger Games Can Improve IT Marketing

Friday, April 27th, 2018

IT MarketingSometimes, to improve your IT marketing strategies, you only need to look at successful literature and movies and learn from their plot lines. One considerable source is the bestselling book and box-office hit movie, The Hunger Games. In this dystopian free for all, 24 younglings are pit against each other in a massive battle dome. Katniss Everdeen played by Jennifer Lawrence, volunteers to take the place of her younger sister as the tribute to the annual Hunger Games. From the beginning, Katniss has naturally crafted survival skills, however, winning the Games takes more than talent. She needs to learn how to play it too.

In such a competitive marketplace, MSPs need to understand that skills alone will not cut it. You need to see things in the broader scale so that you will know how and where your IT marketing strategies play out against your competitors and your audience. Katniss has a difficult time understanding this at first, but when she finally sees its relevance, she uses it to her advantage and it gives her the needed leverage to succeed.

So, what exactly did Katniss do that could also benefit your marketing campaigns? Here are four key lessons from the Hunger Games:

Get a mentor

Despite Katniss’ excellent hunting skills with a bow and arrow, she would not know how to play the game right without her mentor Haymitch. Haymitch, a former victor of the Games, helps her strategize and teaches her how to influence the crowd to get sponsors. In the business world, mentors are also valuable because of their experience and wisdom. They can help you maneuver your way in the intricate dealings of business and teach you ways and tactics you cannot learn from books. Find your company a trusted mentor and develop a culture mentorship within the organization wherein employees mentor other employees to pass on knowledge and cultivate skills.

Stand out

With 23 other tributes, Katniss needs to stand out and be memorable if she wants to get sponsors. Cinna, her stylist understands how important this is and so designs her costumes to be unique and unforgettable. She even got the moniker ‘the girl on fire’ because of her wardrobe. In the same way, your company needs to stand out from the rest of the competition. You can do this by concentrating on your niche markets and delivering high-quality services that match your branding and marketing efforts. Identify what makes your company different from the other and create a strong brand identity that will get you noticed and remembered. Another one is to be seen everywhere – attend expos and trade shows, be an active member of the business chamber, do charity events, speak at conferences and have a relevant online presence.

Win the crowd

Aside from being memorable, she needs to be likable too. Katniss needed to win the crowd because sponsors could come from them. The sponsors provide her with resources within the arena, which ultimately help her survive and win the Hunger Games. She uses a love-interest to her advantage, playing the media side of the game. In the same manner, the marketing of your services needs to have an emotional connection with the audience. Your campaigns should not be focused on how good your company is, but it should be more on responding to your audience’s needs.

Marketing is a vital tool that is needed to outdo stronger competitors whether you’re in The Hunger Games or the marketing world. MSPs can learn from Katniss and her journey to becoming the victor that talents and skills are not enough to succeed. You need smart and appealing IT marketing strategies to win the crowd and survive.

Winning Tips from ‘The Blind Side’ to Develop an Outstanding MSP Business

Friday, April 27th, 2018

MSP companyMany people say that problems are opportunities in disguise. However, when your MSP business is amid a tough situation, it is hard to believe in this adage. You and your staff put your focus on the problem and in finding solutions to it, and in the process, you lose sight of the opportunity behind it.

The same thing happened in the movie The Blind Side.

Michael Oher (Quinton Aaron) was having a hard time fulfilling the offensive tackle role assigned to him and his coach was getting frustrated. Michael was not receptive to the coach’s instructions and corrections. But when Leigh Anne Touhy (Sandra Bullock), his foster mom came to talk to him and made him understand how to use his “protective instincts” as a strength to be used in the football field, he quickly improved. He eventually earned a scholarship to the University of Mississippi and was drafted to NFL’s Baltimore Ravens.

Your team might be putting too much attention on the problem that you forget to look at the strengths of your individual members and that their special abilities could be the opportunities you are waiting for. However, with the company’s day-to-day routine and busy schedules, how will you spot and develop the strengths of your employees?

Put these three winning tips into practice to make your MSP business truly outstanding: (more…)

What Your MSP Company Can Learn from ‘The Invention of Lying’ Movie

Thursday, April 26th, 2018

MSP CompanyA little lying will not hurt your MSP company, right? Some people would say, fake it until you make it. Anyways, the lies you say are for the common good and everybody does it.

We can justify our lies however we may want, but still, they are the untruth. In the 2009 film, ‘The Invention of Lying’, we are presented with an alternative reality in which lying does not exist. One day, Mark Bellison (Ricky Gervais) discovers the hidden power of lying and begins to use it to his advantage. But at the end of the movie, it eventually shows that it is better to be honest with one’s self and with those around you for true happiness. (more…)

MSP Sales Lessons from Red Sparrow: Prejudging Customers

Thursday, April 26th, 2018

MSP SaleMSP sales can be as exciting as a spy action movie. How? Just like in the spy movies such as the “Red Sparrow” where spy agents pretend to be people they are not to deceive their targets and deter suspicions from the public, MSP customers can appear poor or far from the ideal customer profile. The sales and marketing people tend to prejudge their prospects based on their looks, the car they drive, their office, the number of employees or the place where they come from. They snub their customers, or they change their presentations to better fit that prospect. Here is where they fail and lose what could have been a big sale.

So, what should your company learn from this? (more…)


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