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What Your MSP Company Can Learn from ‘The Invention of Lying’ Movie

Posts Tagged ‘MSP blog’

What Your MSP Company Can Learn from ‘The Invention of Lying’ Movie

Thursday, April 26th, 2018

MSP CompanyA little lying will not hurt your MSP company, right? Some people would say, fake it until you make it. Anyways, the lies you say are for the common good and everybody does it.

We can justify our lies however we may want, but still, they are the untruth. In the 2009 film, ‘The Invention of Lying’, we are presented with an alternative reality in which lying does not exist. One day, Mark Bellison (Ricky Gervais) discovers the hidden power of lying and begins to use it to his advantage. But at the end of the movie, it eventually shows that it is better to be honest with one’s self and with those around you for true happiness. (more…)

MSP Sales Lessons from Red Sparrow: Prejudging Customers

Thursday, April 26th, 2018

MSP SaleMSP sales can be as exciting as a spy action movie. How? Just like in the spy movies such as the “Red Sparrow” where spy agents pretend to be people they are not to deceive their targets and deter suspicions from the public, so can MSP customers can appear poor or far from the ideal customer profile. The sales and marketing people tend to prejudge their prospects based on their looks, the car they drive, their office, the number of employees or the place where they come from. They snub their customers, or they change their presentations to better fit that prospect. Here is where they fail and lose what could have been a big sale.

So, what should your company learn from this? (more…)

How can Apes Teach you to Run an MSP Company?

Sunday, April 8th, 2018

MSP CompanyThis movie pits man against monkey in the turf war of the ages. In the movie War for the Planet of the Apes the apes, facing an enemy that is much more developed than they, will have to win this war with their wits. One of the most important lessons Emperor Caesar teaches the apes is that they can’t take the humans one on one because they are obviously outgunned. “APES! Together STRONG!” is Caesar’s powerful war cry. Being one of the most basic lessons MSPs can learn from this by understanding this concept is vital for any functioning team. And what is a company but a team. What exactly can you learn from our primate cousins about running a business? (more…)

What can we learn from Mandela that applies to MSP Marketing?

Sunday, April 8th, 2018

MSP MarketingIn this movie entitled Mandela, centered around the anti-apartheid revolutionary -Nelson Mandela, we are shown the efforts of this man to abolish apartheid in a seemingly odd way- rugby. By having a non-violent approach Mandela tried to teach his people that their enemy wasn’t even their enemy at all to diminish the lines dividing them. (more…)

What can Zombie land Teach us about IT marketing?

Sunday, April 8th, 2018

IT MarketingEmma Stone and Jesse Eisenburg star in this Zombified sci-fi flick. These two and their unlikely team will have to work together to survive the undead hordes in their path. But the question is, what does my IT marketing have to learn from this? Though we may not have the undead scratching at our door, our MSP marketing team must fight zombies daily. These zombies come in the form of syndicated blogs that are eating many unsuspecting companies alive.

Google’s AI bots and crawlers that maintain the job of analyzing website pages and utilizes the links provided to create a web throughout the internet. Most MSP marketers realize that blogging is essential for ranking by Google’s bots and crawlers. Their solution however isn’t always in your best interest due to many of these MSPs posting syndicate blogs over a variety of clients. These syndicate articles have no real value to them to Google’s bots and are synonymous to balloons filled with air compared to balloons filled with helium or rather, original content. Google’s AI will crawl your webpage and will analyze links to create a web between websites, but duplicate articles will be marked “no find no follow” which is essentially invisible to the site crawlers. These syndicate articles act as mindless zombies to Google that are hungry to rise in rank.

Lock and Load!

The ammunition to survive this horde of undead is original content. Google has no real content of its own and to understand Google you must understand that they want what is best for their customer as the leading search engine. This means that the AI is searching for the most relevant and updated information which can be created through blogging, hosting guest blogs, and maintaining website activity. Though the zombies are strong in number they will not be individually challenging so if you keep your gun loaded and your guard up you will prevail. You win more flies with honey than you do with rotten flesh!

What can Bugs Bunny teach us about the MSP Business World?

Saturday, April 7th, 2018

MSP businessBugs Bunny is often considered to be one of the great classics of the cartoon world. The simplicity of this show as the shenanigans of Bugs and eternal game of cat and mouse lead to hilarious battles and classic slapstick humor. The unrelenting battle between Bugs and Elmer (a.k.a. Nimrod the hunter) has bigger implications to understand than meets the eye. (more…)

What An MSP Company Can Learn from the Jar Jar Binks Sith Theory

Friday, April 6th, 2018

MSP CompanyIn your MSP company, you will encounter different types of people. You have your employees, partners, suppliers, competitors, clients, and prospects. Somehow, business people especially those in sales, tend to stereotype the people they meet at work. And here lies the error of many MSPs. They only cater prospect customers who fit the ideal client look and they take no notice of or give much importance to other prospects who do not look dignified enough to afford their services. If you are guilty of this, then you must consider the Jar Jar Binks Sith Lord Theory which is making rounds on the web. (more…)

Great MSP Business Lessons from ‘Karate Kid’ Reboot Movie

Friday, April 6th, 2018

MSP BusienssWouldn’t it be great if your MSP business would have the same box office success as the movie Karate Kid in 2010? Though there was nothing new to the story line of the reboot movie from the original film except for the change of setting, the actors who played the characters, and that the martial arts used was Kung Fu instead of Karate, moviegoers still loved the movie. (more…)

Endpoint Management Strategies Yield Many Positive Advantages

Friday, April 6th, 2018

msp marketingYou need to streamline how your endpoints operate and doing so is a realistic objective. The following are four tips to help you in this regard:

• Maximization of security, even in complex operational areas
• Facilitation of a centralized perspective
• Expedient alerts pertaining to security compromise
• Better malware defense (more…)

“Episode IV: A New Hope” Lessons: How a Small MSP Company Can Nurture Talent

Wednesday, April 4th, 2018

MSP CompanyWhatever the trade or industry a business belongs to, or whatever the size of its organization, a business needs talented employees who will help accomplish the goals of the company. Your MSP company is no different from any other firm. You also need employees you can count on and who will deliver results. You would want them to have good education, great achievements, the necessary training or the mover and shaker attitude. However, this type of people is hard to come by or they usually do not stay long especially when if it is a small company. And your competitions are clamoring for them to join their organizations.

When you look at your own staff, do you see talent in the crowd? Or do you just see ordinary workers? Most likely, it is a mixture of the two. But, have you ever considered that your ordinary and average employees also have the potential to be great? There are talents in hidden places and heroes do not always look like what we expect them to be. Just like in the first movie of the Star Wars saga, Episode IV- A New Hope, we witnessed how a farm boy (Luke), a princess (Leia), two smugglers (Han and Chewbacca), an astromech (R2-D2) and protocol droid (C-3PO) banded together to thwart the plans of the Galactic Empire. Pretty awesome right? Your MSP company may already have employees with great potentials, but it just takes some nurturing for their talents to develop. Here are ways on to how to do it in your business:

Define roles and goals

You need to have a good system in place. This includes a clear definition of the roles of each employee’s position and an orientation on the corporate vision and goals of your company so that everybody would be on the same page. Explain to them that their performance goals apply to your overall growth strategy and keep track of this with an individual performance evaluation.

Engage

You have to get your employees motivated and inspired to work for the goals of your organization. Have an open-door policy where employees are encouraged to share their opinions, solutions, and ideas to you or your top leaders. Take time to have a one-on-one mentoring session with them and open trainings or avenues for education for them to grow and enhance their skills and abilities. This will help employees find solutions and sharpen their leadership skills.

Challenge them

Give your employees opportunities where they can be challenged to do better and have a wider scope of responsibility. Let them dip a toe in the water by letting them lead a project, campaign or event that is at first on a smaller scale. Then, give them bigger and more important roles as they grow in their confidence.

The Star Wars film redefined what it means to be a hero and showed that everyone has the capability to do great things, even a droid the size of a trash can. It is time to put an end to the corporate mentality of clock-in clock-out to get paid. By nurturing the potential abilities of your team, you will be able to effectively incentivize your employees and utilize their individual strengths to get the most output.


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