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Posts Tagged ‘MSP blog’

Would You Like to See Your IT Marketing Competitors in the Rearview Mirror?

Thursday, July 20th, 2017

IT MarketingSales in the Fast Lane

IT marketing has a tough nature. The sales cycle is long and technological advances continue to develop almost faster than you can sell them. Technological pursuits predicate technological solutions for marketing. One of the most successful is called content marketing. Consider these four pillars of content marketing strategy: (more…)

Are You Using Apex Predator Marketing for IT?

Friday, July 14th, 2017

Marketing for ITBe a Leader, Not a Follower

Your marketing plan for IT needs to be of the trendsetting variety, not the trend following variety. It doesn’t matter how strong a given trend seems to be, it will fall by the wayside. If you jump on the bandwagon, you’re already behind the times. A good portion of the population has already grown savvy to the trend and won’t respond to it as they would to something entirely unique. The solution is to be the one who sets trends, not the one who follows. Or, at the very least, one who uses the trends in aggregate for a new and improved aim. In a phrase, you want to be an apex predator. (more…)

How IT Services Marketing Generates Leads for Your MSP Business

Friday, July 14th, 2017

IT services marketingMany MSP businesses fail to capitalize on the advantages that come with applying IT services marketing to generate leads because they lack the necessary techniques. You need to turn innovative, gripping, and highly informative content to produce tangible results and revenue. Here is how it happens: (more…)

The Need for Speed for Your MSP Business Website

Saturday, July 8th, 2017

MSP businessWhen your MSP business depends on online leads, conversions, and sales, a rapid-loading website defines your future success. Implementing a fast, quality website is a key element of an effective e-business strategy. According to Jakob Neilsen of the Nielsen Norman Group, websites that have rapid response times will wipe out any slower competitive sites.

The quality of your website and your online footprint depend on these factors: speed, accessibility, navigability, and content. (more…)

Why Should an MSP Bet Just One Chip on Pay Per Click Marketing?

Wednesday, July 5th, 2017
MSP Marketing

14074833 – placing bet

In the gambling world, it’s common for someone that’s trying to strike it rich to place all their chips on one roll of the dice or a spin of the wheel. At other times, a gambler may just want in the game but doesn’t want to risk much so they would just bet one chip. How could an MSP betting just one chip on Pay Per Click marketing help and could this gambling technique be part of a larger strategy? (more…)

IT Services Marketing Can Help You Refine Lead Generation Techniques

Tuesday, June 27th, 2017

IT services marketingSeven Strategies for Success

IT services marketing should employ tried and true techniques known to be effective. Here are seven strategies that can help you expand actionable leads significantly: (more…)

Taking a Different Look at Sales for Your IT Services Marketing

Monday, June 26th, 2017

IT services marketingPicture this: you’re lounging on your couch at home, watching your favorite TV show, on one of your few days off. After all the time you’ve spent working, you’re starting to relax, closing your eyes and easing yourself into your cushions, smiling and enjoying a rare moment of peace. This moment is quickly interrupted by a sharp set of knocks on the door, and before you know it, you’re face-to-face with a door-to-door salesman, trying to sell you something you neither need or care about, but talking enough that it’d be rude to just close the door in his face. (more…)

When Getting MSP Blogs Top Ranked in Different Markets, We All Breathe the Same Air!

Friday, June 9th, 2017

MSP BlogsDon’t Nuke Your Marketing Strategy!

MSP blogs can help expand client bases cost-effectively, but it does take a little time. Think of it as the difference between a microwave and a conventional oven. Microwaves use radiation to vibrate liquid molecules, producing heat. This gets things cooked much more expediently, but also disseminates radiation throughout your house and food. Basically, you’re radiating what you put in your body. Granted, there’s little definitive proof that microwaves aren’t healthy— or is there? Carcinogens becoming present in food definitely seem to be evidence of a negative trend. Meanwhile, if you just heat things up on a stove, you get the same hot meal but without the dangers. (more…)

What Are the Key Factors to Ensuring Your IT Marketing Is Executed the Best Way?

Thursday, April 13th, 2017

IT marketingThe Value of User Education

IT marketing shunning user education is less successful than that including this necessary feature of the tech world. There are several levels of education which are necessary for the most successful outreach programs. Proper user education will turn concern into action, and involves training at the board level, the C-level, and for all employees. (more…)

There Is No Silver Bullet for IT Marketing Success on the Web!

Wednesday, March 15th, 2017

IT marketingSome people think social media should be the focal point of IT marketing, while others are solely focused on pay-per-click (PPC) advertising, blog content, embedded videos, or perfecting their homepage. However, remember this: there’s no silver bullet of marketing for MSPs. You need to take advantage of each marketing strategy, from blogging all the way to social media and beyond. (more…)


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