Facebook Google Plus LinkedIn Contact Us

Why You Should Nurture Leads in Your IT Marketing

Posts Tagged ‘marketing’

Why You Should Nurture Leads in Your IT Marketing

Monday, June 18th, 2018

Your IT marketing strategy will have some leads that quickly develop into sales and some requiring constant nurturing to convert. Think of it like a child learning to walk before learning to run. Your prospects are born into your company’s service delivery suite upon conversion, and they grow with you over time. With that in mind, following are a few tips to help you effectively nurture leads: 

 

  • Avoid pushiness
  • Establish more than one means of contact
  • Group leads in terms of quality

 

Avoid Pushiness 

 

An IT marketing campaign that is pushy is going to push some clients away. As a matter of fact, it’s likely to push most clients away. You’ve got to avoid being pushy. What makes more sense is being accommodating, appropriately conversational in terms of professionalism and time constraints, and always able to provide answers to questions. When you follow up with prospects, you’re not a salesman–not until they ask or say the right thing.  

 

Establish More Than One Means of Contact 

 

Email, telephone, text message, snail mail, conventions, pop-ins, invitations, luncheons–there are many ways you can establish regular avenues of contact with potential leads. The more ways you have of contacting them, the more effectively you can nurture them without appearing pushy. 

 

Group Leads In Terms Of Quality 

 

Don’t waste your time chasing down leads that aren’t terribly qualitative. The larger your MSP gets, the more able you’ll be to handle smaller clients profitably, given proper saturation during fiscal cycles. But starting out, and even as you reach your “cruising altitude”, you’re going to want to focus on more lucrative clientele. Group leads by how ideal a fit they would be for your company in terms of profitability, culture, and interest. Next, ensure you contact them going down the list at least five times</a>.  

 

 

Easier Conversion 

 

An IT marketing campaign which qualifies leads in terms of their appropriateness, has multiple means of contacting prospects, and doesn’t ever come across pushy is going to be more successful in the lead nurturing process. Consider your existing protocols here whether optimization may be necessary.  

 

Strategic Managed Services Marketing Will Help Prevent Self-Sabotaging Your Brand

Monday, June 18th, 2018

If you are not careful, you will fall into the trap so many others have found. Improper managed services marketing has the potential to sabotage your own brand. Here is how you can avoid such a fate, take full advantage of your marketing, and ultimately enjoy opportunities for brand expansion:

 

Start by Officially Defining Your Brand

 

Establish what your core brand is, what its values are, and commit to a logo, nickname, slogan and other details that create a consistent voice. When new information, content, or marketing is being considered, it should be checked to ensure it fits the brand’s requirements for consistency.

 

Your Intellectual Property Must be Protected

 

Do not let anyone use your logo, brand name, or any other details of your namesake. Only you have the legal right to use this information or its likeness. If you find anyone using your brand, take immediate legal action.

 

Put Out Those Fires 

 

There will inevitably be some mistakes when building a brand. Customers will be angry, team members will make mistakes, and so on. If your team errs, admit to it and show your customers you really care.

 

Engage!

 

Engagement is the name of the game. Your managed services marketing efforts should create an emotional response, get the target audience thinking, and initiate a meaningful dialogue. Be careful when using your social media accounts to ensure the company has a unified voice across channels. If it seems as though there are different people speaking for the business, the tone and message will eventually conflict.

 

 

Nurture Your Brand 

 

It is clear you have the potential to be your brand’s worst nightmare. Proceed carefully, give your brand room to grow, and it will not be long until it makes the intended impact. The managed services marketing decisions you make in these early stages have the potential to set the stage for even bigger gains down the road. Keep your target audience engaged and continue nurturing your brand. You just might have the next multinational corporate success story on your hands.

Don’t Be Taken in by MSP Marketing Myths!

Monday, June 18th, 2018

MSP marketing is in a unique position in terms of modern innovations. Content marketing which uses SEO (search engine optimization) has become increasingly important. However, because of the prevalence of these new techniques, here are some myths which are worth understanding so they don’t mislead you:

 

  • Myth #1: Design of quality content isn’t hard
  • Myth #2: More content equals more reach
  • Myth #3: Quality writers are cheap and easy

(more…)

3 Common IT Marketing Mistakes and How to Avoid Them

Friday, June 8th, 2018

You need to have an effective IT marketing strategy if you wish to sustain long-term success in the competitive IT industry. However, many IT providers make simple advertising mistakes that can limit earning potential. Here are the three most common digital marketing errors and the best ways to avoid them:

1. Not Using Social Media

Does your IT company have a social media presence? Social media provides an excellent opportunity for your IT business to reach out to new customers and build upon existing relationships. However, many IT providers are not on social media platforms, which significantly limits the effectiveness of a digital marketing strategy. A social media presence will not only build your brand but is a free form of advertising that can help you reach a broad audience.

2. Overlooking Email Marketing

Another common IT marketing mistake is ignoring the advantages of email marketing. Email marketing is a fantastic way to reach out to potential clients and provide valuable information about your IT services. You can also send monthly newsletters to existing clients while also providing them with the latest news in the IT world, as this can help you build relationships. The use of email is a vital tool in the business world and it is essential to any digital marketing campaign.

3. Failure to Measure Results

One of the primary keys to success for any digital marketing campaign is the ability to measure results. However, many IT providers fail to track results, which can significantly limit the effectiveness of a marketing strategy. Without measurable results, it is impossible to understand if you are reaching new clients or if you need to change your strategy.

An effective IT marketing campaign can help you expand your business and reach new levels of success. The utilization of social media, email marketing, and tracking your advertising results can help your IT business grow and gain a significant edge over your competitors.

5 Signs Your IT Marketing Strategy Needs a Reboot

Wednesday, June 6th, 2018

Your IT marketing can get stagnant if it isn’t properly managed. Sometimes, you have to be a little aggressive with it in order to reach the prospects you need to convert. Following are five signs to determine if your current marketing campaign needs such a reboot:

  • Negative Analytics
  • Poor SEO
  • Scant Feedback
  • Reduced Sales
  • Silent Social Media

Negative Analytics

An IT marketing campaign that isn’t producing the kind of analytical breakthroughs you need should be addressed. It may make sense to find a provider of SEO solutions which specializes in MSP content creation or optimization. Thankfully, there are quite a few different statistical markers here. The key is to consider trends. Day by day, you’ll have many fluctuations. But what do numbers look like over a week, a month, six months, a year? You should see an upward trend that is getting steeper, not tapering off.

Poor SEO

If Search Engine Optimization (SEO) isn’t up to muster, you’re not going to have the visibility. This is a surefire sign a reboot, re-evaluation, or optimization session is necessary for your current marketing campaign. Again, working with an SEO agency, specializing in MSPs, can be ideal.

Scant Feedback

A good marketing campaign with actionable, valuable, easily-shared content will have a lot of feedback. If you’re seeing a drop-off, you may need to spruce up your content.

Reduced Sales

Like in terms of analytics for content that is read by prospects, you want to look at statistical trends in sales to determine if there is a declination going on. If there is, a marketing fix could correct the negative trend.

Silent Social Media

Like with feedback, good online SEO marketing generates visible social media buzz. If you’re not seeing any, it’s time to retool something.

More Effective Online Content

Your IT marketing campaign should be facilitating an upward trend that increases on itself as your business becomes more relevant, successful, visible, and recognizable. If your content isn’t, you should look into optimization, either internally or through an agency.

Designing Managed Services Marketing to Work with PR for Investment Maximization

Wednesday, June 6th, 2018

Managed services marketing has a close relationship to PR. This is going to be the case with most businesses, but technology has a unique quality because of its necessity in the modern age. With a lot of tech provision, it’s all about the flavor you bring to the technology potluck. If you want your dish to be preferred, you can’t be some common casserole; you need to jazz it up with creative presentation and placement on the tech table. Following are several ways you can incorporate tech marketing and PR toward greatest positive benefit: 

 Work together to design a strategy

  • Design content around value
  • Relationship over transaction

 Work Together to Design a Strategy 

 Your managed services marketing team should work with PR providers to design a simultaneously effective outreach strategy. Sometimes, you can find SEO agencies that specialize in MSP marketing and have a flair for positive PR. There are a lot of different ways to incorporate PR and traditional online marketing. Working with those who have positive history providing as much can help save you time and increase the effectiveness of your new campaign. 

 Design Content Around Value 

 Whatever content you design should have value. You’ll need to have case studies, provide links, describe operations, incorporate pictures and videos–basically, a comprehensive approach. This will make you an actually valuable contributor to public discourse. 

 Relationship over Transaction 

 PR professionals can make relationships with inside players in the tech industry. If you can work with SEO and PR professionals to form positive relationships with these individuals, they’ll likely relate to the public positively for you. Think of it like taking a prominent critic out to dinner before they review your new movie. 

 Expanded Positive Public Perception 

 A managed services marketing campaign that works with the right SEO and PR agencies to design a comprehensive content strategy that is rich in value, as well as relationship, is likely to be more successful. The PR angle has strong strategic value in terms of advertisement, recommending careful consideration. 

MSP Marketing Tactics to Optimize Content for Conversion Facilitation 

Wednesday, June 6th, 2018

Your MSP marketing strategy should be multifaceted and take into account all the details. Some which seem minuscule can be the driving engine of your marketing paradigm. This is especially true as concerns content writing— there are a lot of numbers available that can be explored for purposes of optimization. 

 The following are several tips to help you most effectively do this: 

 Examine Blog Stats to Help Manage Bounce Rate 

 MSP marketing should always monitor stats. Look at your blog. How many users stick around? Do they read what you’ve put together or quickly “bounce”? If seventy percent of those who reach your page through search engines or other means don’t stick around, you’ve got issues. Shortening your posts, adding images, back-links, videos, and keywords could help. You can refine the content you produce through following these numbers and discovering how you can influence them.  

 Consider What a Snap Judgement of Your MSP Looks Like 

 If you were looking at your company from without, what impression would you come away with? They say you can’t judge a book by its cover, but people do, and the ones with better covers are more likely to sell. Give the “cover” of your MSP’s “book” an attractive quality. 

 Foster Curiosity 

 Curiosity will best be fostered if you take an informed approach that considers that which most interests your target audience. You may start out by concretely stating a positive outcome which is amenable to such target markets. Naturally, the reader then becomes curious as to how this solution is so good, and in your content, you demonstrate the reason. Prospects are more likely to read it through, click on back-links, and convert this way. 

 MSP marketing which carefully manages online content is likely to increase its rate of conversion in a statistically relevant way. Working with MSP SEO companies can really be integral in helping you optimize in such a way.

How to Design the Best MSP Marketing Team for Your Company

Tuesday, June 5th, 2018

Your MSP marketing team is going to be integral in your MSP’s growth, and so requires careful consideration. 

The following are three tips to help you most effectively round out this part of your business: 

  1. Ask the Right Questions

When you’re hiring the first, most important manager of your marketing department, you want to ask the right questions— several of which include: 

  • What is your standard for success when new strategies are being developed?
  • What do you like about our current marketing practices, and what would you change?
  • Describe a successful new position you’ve held and made more successful.
  • In previous marketing jobs, what kind of ROI were you able to achieve?

In terms of success, you’re looking for percentages and examples from this individual’s previous marketing forays. To get a feel for their abilities, ask them what they’d do with what your business is working with. To further enable a decision, consider as they describe personal success, and compare that with their answer for judging success in terms of marketing strategies. Last, see if they can concretely confirm they’ve profited previous clients. 

  1. Map Out Your Marketing Division’s Growth

With the right cornerstone in your MSP marketing division, you should be able to trust they will bring aboard staff which they know will facilitate success for your business. Have a model put together, apportion budget, and set the right person to manage these resources.  

  1. Don’t Wait Too Long to Hire

Marketing is hot in terms of demand right now, so previous wisdom dictating establishment of a suite of marketing professionals may not be the best avenue for you to take. If you find someone who is a good fit for your company, hire them. 

A Stronger Marketing Division 

MSP marketing departments established with qualified professionals through a strategic vetting process are more likely to operate as desired. Hire carefully and you’ll see that action produce good results.

You Should Tell Your IT Services Prospects the Marketing Message 9 Times!

Friday, January 6th, 2017

 

It is often said that customers need to see a marketing message upwards of nine times in order to give it serious consideration. Modern day people tend to tune out advertisements. We are bombarded by commercials, banner ads, corporate jingles, salesmen and other forms of marketing. Most people tune out these stimuli unless they are exposed to a particular message over and over again. This is the “tipping point” your company must strive for. IT services marketing can help you reach it.

Creative Approaches to Customer Engagement  

There is a widely held misconception that touching base with end users three times will suffice. In reality, target customers should be engaged at least nine times. It is not enough to contact a prospect through the same marketing channel over and over again. Rather, contacting targets through varied marketing channels will create a meaningful impact.

(more…)


Call Now to Get Started!

Get your MSP company website top-ranked with our proven SEO services!

(512) 212-3938

Facebook Google Plus LinkedIn Contact Us