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Posts Tagged ‘marketing IT’

Are You Self-Promoting Your IT Services Firm With Marketing Blogs?

Thursday, July 20th, 2017

IT services marketingThe Advantage of Information over Self Promotion

IT services marketing needs to be about communication of ideas, tips, tricks, techniques, and unique information. It doesn’t need to be about how good one company is over another. Your job isn’t to prove your IT business is the best. Your job is to prove to prospective clients that you’re worth their time, that you will cohesively help, and that your motivation isn’t solely bound up in gain.

You want to communicate an attitude of reliable, trustworthy passion; not a predatory intent. When you’re constantly self-promoting, a predatory vibe is more likely to be communicated. If, instead, you give tips on cloud installation, IoT best practices, and solutions for voice systems which consolidate expenses, you’re more likely to be successful in marketing campaigns. Following are five things to consider as you approach prospective clients. (more…)

Would You Like to See Your IT Marketing Competitors in the Rearview Mirror?

Thursday, July 20th, 2017

IT MarketingSales in the Fast Lane

IT marketing has a tough nature. The sales cycle is long and technological advances continue to develop almost faster than you can sell them. Technological pursuits predicate technological solutions for marketing. One of the most successful is called content marketing. Consider these four pillars of content marketing strategy: (more…)

Audience Engagement: The Goal of Content Marketing for IT Lead Generation

Wednesday, July 19th, 2017

IT lead generationThe only way to reach your targeted audience for IT lead generation is by emotionally connecting with them. The way you do this is to create a content marketing plan that includes worthwhile content. Rise above the promotional and product-related content and produce content that your customers need. Content marketing is all about entertaining and educating your targeted audience, as well as increasing their trust in your business. As you continue with your content marketing plan, your audience will start to see you as a credible and informative resource, rather than a business trying to sell them a product. (more…)

Is Your MSP Marketing Consultant Making Excuses?

Tuesday, July 18th, 2017

MSP MarketingCutting Through the Double-Speak

You’ve got to read between the lines sometimes when it comes to MSP marketing. Sometimes you’ll have an ineffective SEO consultant. You’re not top-ranked, and these individual spins a yarn about how competition is incorporating some illegal black hat maneuver. There might be noise about aging websites who’ve already built a following. You might even hear the “pay-per-click” cop-out; where your consultant claims sales on competitors’ PPC campaigns facilitated an advantage out-of-proportion to what he or she can do for you. (more…)

Is There a Google University That Teaches How to Write Top Ranked MSP Blogs?

Monday, July 17th, 2017

MSP MarketingSearch Engines Are Prolific

MSP blogs don’t come with a manual. Unless you go with a professional agency, you’ve got to learn things the hard way through trial and error. Google actually doesn’t want you to know how to get top-ranked. You’ll find no classes which will help you write top content on Google University. If there were such classes, Google would have to change their algorithms. It would basically be like giving savvy marketers and MSP businesses a hack to search engines.

The vast majority of people use search engines–specifically Google–in order to accomplish online aims. As a matter of fact, some 92% of adults in the US will make use of search engine tech in order to expedite online usage. (more…)

Is Your MSP Business Swerving to Block Competitors From Passing You on the Online Race Track?

Saturday, July 15th, 2017

MSP BusinessGood and consistent marketing is essential even when your MSP business is doing well in comparison to competitors. In most cases, when an IT company grows and stands at the top of the tech sector within the region, the effort put into the marketing declines significantly. This practice can be detrimental to your business. If you are the best support company right now, you should remember that there are other service providers who are determined to surpass you. (more…)

Importance of Blogging for Your MSP Business

Thursday, July 13th, 2017

MSP BusinessAre you wondering if having a blog for your MSP business is worth the time and effort? The answer is “yes.” Blogging is one of the best inbound marketing techniques you can use to increase your traffic, build your brand, generate leads, and increase conversions.

Drive Traffic with Inbound Links

By keeping your MSP blog up-to-date with relevant content, you increase inbound links or backlinks. By generating inbound links, you increase traffic to your MSP website. The more authoritative inbound links your website has, the better your site will rank with search engines. A few strategies for developing quality inbound links include: (more…)

Practical Guidelines on Increasing Customer Referrals for Your MSP Business

Wednesday, July 12th, 2017

There are multiple methods through which you can gain new customers and make more sales for your MSP business. One of the most beneficial techniques to consider for your operation is referral marketing. In general, customer referrals will generate more positive results and higher sales compared to cold leads. This can be attributed to the fact that referrals provide immediate credibility while cold links require you to slowly build trust. Unfortunately, most IT companies do not take full advantage of this marketing option. If you would like to improve your referral strategy, here are some practical tips to help you get started: (more…)

Getting Past the IT Lead Generation Hurdles: Designing Effective Content

Wednesday, July 12th, 2017

IT Lead generationMSP Leads vs. Cold Calling Strategies

IT lead generation is going to produce more clientele, statistically, than customers who aren’t sourced from a group of previously acquired leads. Sure, if you go in cold, you may get that one in a thousand client who you wouldn’t have sourced otherwise. But if you go after a pile of leads, you may be able to up that number from one in a thousand to one in ten or maybe even higher. This is why many companies who focus on marketing between businesses are increasing their budgets pertaining to leads.

One of the most effective ways to increase leads and maximize spending on such efforts is through blogging. Studies have shown that B2B marketers who blog increase leads up to 67% over those that don’t. Those are some loud numbers and they’re definitely worth listening to. (more…)

The Importance of Thought Leadership in IT Content Marketing

Tuesday, July 11th, 2017

IT marketingGet Your Head in the Game

An IT content marketing plan bears striking resemblances to certain strategic practices. You might liken it to chess. Chess has a number of moves which are so well-known they become associated with those who pioneered them. Now, imagine the pieces on the board as allies in a marketing battle against the other player in the game, whose name is “low profit.” You’ve got to strategically place your “men” and have an overarching goal. As a “thought leader,” you’re directing other players in your marketing game through a premeditated strategy. Part of that requires putting the right people on the right job. (more…)


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