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Posts Tagged ‘Marketing for it’

IT Marketing Sales Tips For Experts-Turned-Salespeople

Tuesday, August 8th, 2017

MSP MarketingSix Strategic Sales Perspectives

IT marketing is complex and transitioning. You want to use every bit of strategy at your disposal to ensure maximization in conversions, acquisitions, up-selling, and other regions of business. The following are six tips to help you do that:

• Prospecting
• Identifying approaches
• Assessing needs
• Designing presentations
• Closing sales
• Following up (more…)

Can MSPs Learn a Business Lesson from Back to The Future?

Monday, August 7th, 2017

MSP BusinessIn the smash hit movie, Back to The Future the hero Marty Mcfly has altered the space time continuum and needs his Dad to realign the universe. Unfortunately, his Pop just won’t listen and this forces Marty to adopt drastic measures to influence him to act. He wears a radiation suit and puts headphones on his Dad’s ears and tells him he is Darth Vader from the Planet Vulcan. Then he plays some heavy metal music in his ears and threatens to melt his brain if he doesn’t act.

While Back to The Future is cool you’re probably wondering what lesson this scene could possibly teach an MSP Business? Well if you have trouble getting employees to listen then you’ll want to read more!

Watch the Back to The Future clip here –> https://www.youtube.com/watch?v=hMPM0-k40G8 (more…)

We Know the Secret Password to Get Your MSP Business Top Ranked!

Saturday, August 5th, 2017

Open Sesame!

MSP BusinessAn MSP business is always looking for a treasure of sales leads, but they can be very difficult to find. Wouldn’t it be nice if there were some vast treasure trove of them like in Ali Baba and the Forty Thieves?

A poor woodcutter, Ali Baba wasn’t the type to dream for riches. But then, he found these 40 thieves near a cave, heard them say some password, and then saw them enter the cave. Later, Baba sneaked into the cave with that password when the thieves were gone. What he found were staggering treasures— more than a poor woodcutter could imagine. (more…)

Do You Write an MSP Blog Like a Rapper?

Friday, August 4th, 2017

Blog RapperSubstance over Style

An MSP blog can’t afford to be like some rap ballad replete with ubiquitous profanity, made-up words, and self-aggrandizing. Rappers have an audience that is substantially diverse when compared against that which comprises your prospective clientele. Business owners, individuals, corporations, enterprises— these readers aren’t looking for a bunch of valueless sludge. They’re looking for actionable data. They’re looking to learn. They want to take some bit of knowledge garnered by reading through a blog during a lunch break, put that knowledge to work and save their company thousands. (more…)

We Can Learn some IT Marketing Tricks from Willy Wonka!

Monday, July 31st, 2017

IT MarketingI believe most of our MSP readers have seen the cult classic Willy Wonka and the Chocolate Factory. You probably remember that Willy Wonka had become a Hermit as he had closed the Factory to outsiders and never left. This maverick, however, unleashes a brilliant marketing campaign that offers a chance to win his prized factory for only a few lucky candidates that find a golden ticket.

This movie does provide some wonderful entertainment to children and adult audiences and passes on a few moral lessons at the same time, but can the unpredictable Willy Wonka teach IT providers any marketing lessons that can help them expand their business? (more…)

Maximizing the Remainder of Your 2017 MSP Marketing Plan with Data

Sunday, July 30th, 2017

MSP MarketingFive Optimization Steps

MSP marketing is complex. In order to properly profit, you’ll need to know the involved variables. You want to figure out which numbers are most important and focus on them. Five areas where you can really obtain actionable numbers include:

• Sales goals
• Review of marketing programs: what works and what doesn’t
• Data pertaining to services that sell and services that don’t
• Finding the low-hanging fruit and harvesting it
• Designing a marketing calendar for the remainder of the year

Sales

What were they? Did you meet them? Were you under or over budget in acquisitions? These are good questions to answer. Get the numbers, and don’t just look at the bookends. Sure, where you were and where you are both represent important indicators. However, you also want to determine where there were peaks and valleys. Sometimes it just takes a little bit of tweaking to curtail thousands in unnecessary spending. A perfect example: don’t have a full staff available during the middle of January if you don’t make big sales at that time. If you do tend to see spikes at that time, ensure you’ve got requisite staff.

Review Marketing Programs: What Works?

MSP marketing isn’t static. Some things will work excellent at one time and then quit working entirely at another. There will be fluctuations. Some things worked well for years, and suddenly they’re useless. Maybe that billboard on 27th isn’t worth funding— after all, there isn’t an industrial district in that part of town anymore.

One thing you’ll likely find is that SEO-based content marketing is very effective in terms of cost and lead generation. Discover where lead generation is facilitated in your marketing endeavors. Put money toward that.

What Sells, What Doesn’t?

Maybe you’re not doing well in terms of security sales. Maybe this portion of your MSP never took off. Abandoning it may not be the best choice, but what does make sense is a critical evaluation of programs that sell and those which don’t. You want to go through the numbers and fix what you can. Look at where low-sellers were able to convert clients, figure out why, and focus on that. But what you definitely must do is curtail unnecessary marketing expenditure on products or services that aren’t successful.

Low-Hanging Fruit

You might upsell existing clients who are already satisfied with what you do. You might look at government contracts. You might send out emails, newsletters, and blogs pertaining to new technology breakthroughs which stand to save clients money. Establish where there is an easy sale and get it. Then make that policy.

Marketing For the Remainder of the Year

Look through your sales goals, ensure the marketing programs you’ve designed are properly aligned, find the low-hanging fruit, and when you’re done with all that, make a calendar. This will help you identify when the most important marketing events should be held. It will help inform staffing, operations— the list goes on.

A Consolidated Approach

Between mapping via calendar, getting all the low-hanging fruit, finding what sells and what doesn’t, reviewing marketing programs, and re-establishing sales goals, you can really maximize the rest of 2017.

About our Contributor

MSP BusinessStephen Monk started Noverus Innovations Inc., an IT Services company serving the entire Sacramento area located in Roseville, California. Stephen started Noverus with a passion for using advanced technology to solve IT support business problems for small and medium companies in the Sacramento area. The company was started nearly six years ago with a focus on bringing state-of-the-art technology like, Backup and Disaster Recovery Solutions, fixed-fee managed services, IT outsourcing and cyber security.
Unlike many other managed IT services providers in the Sacramento area, Noverus take providing amazing customers services extremely seriously to the point of hiring people that understand how important customer service is and then teach their techs the technology skills needed.
Finally, Noverus has made a commitment to never fall behind on the technology curve so that they can always give their customers accurate managed services advice in Sacramento!

Getting Top Ranked Can Help Your MSP Business With Recruiting!

Saturday, July 29th, 2017

MSP BusinessAccomplish Multiple Things Simultaneously

The Internet is a very important part of your MSP business, especially when marketing is factored in. Marketing isn’t only about selling yourself to new clients; it’s also about selling yourself to new employees, partners, and even other MSPs. Partnerships between MSPs are common and mergers are a regular feature of the modern tech landscape. (more…)

Have You Suffered an MSP Marketing Betrayal Like Edmond Dantes?

Friday, July 28th, 2017

MSP MarketingIf you have ever watched the movie The Count of Monte Cristo then no doubt you felt the betrayal of Edmond Dantes was heart wrenching. In the story Edmond is reduced from a having a promising sailing career to being unjustly accused of treason and imprisoned because of his best friend’s jealousy.

While the fictional tale of Edmond life is quite dramatic is it possible that an MSP business could suffer a similar marketing betrayal at the hands of an employee, partner or competitor? (more…)

What Can an MSP Business Learn from The Little Engine that Could?

Thursday, July 27th, 2017

MSP BusinesWhen I was a kid one of the stories that stuck out in my mind the most was the Little Engine that Could. When I was faced with adversity the core message of this book always helped motivate me. Of course, as I got older the memory of this positive message seems to have faded from my mind.

How could dusting off The Little Engine that Could and reviewing its positive message help an MSP Business grow their company?

Watch the YouTube clip here–> https://www.youtube.com/watch?v=Qe-J6O3zuBM (more…)

Tips for generating MSP leads using exceptional content marketing

Sunday, July 23rd, 2017

MSP LeadsOne of the most efficient ways of generating tangible MSP leads is by engaging in vibrant content marketing. Compelling content will help your website attract 7.8 times more traffic, and enable higher engagement rates while costing 62% less than your outbound marketing efforts. In the process, your website will generate 3 times more leads. Here are ways in which you can use personalized content to increase ROI (more…)


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