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Posts Tagged ‘manged services marketing’

Have You Got Burned by Companies Promising Their MSP Blogs Will Work?

Monday, July 17th, 2017

TANSTAAFL: There Ain’t No Such Thing as A Free Lunch

If you want successful MSP blogs, remember TANSTAAFL. This acronym describes a very real principle: there’s nothing in life for free. Anything worth doing takes work. It’s the same with SEO, and an effective marketing strategy accounts for the principle. Time, discipline, strategy, implementation, augmentation, and professionalism will yield success— but you can’t throw in the towel too early. Here are five steps toward optimizing your SEO strategy for greatest effectiveness:

• Get Your Head Around What Makes Up Top Ten Blog Posts
• Know What The Proven On-Page Process For Blog Posts Is
• Ensure Blogs You Post Have Real, Usable Value For Readers
• AIDA (Awareness, Interest, Desire, Action) Can Draw Clients
• Make Blog Posts Include Inbound Links (Broken Link Strategy)

Top Ten Blog Post Anatomy

Many MSP blogs fail not because the SEO strategy involved is sub-par, but because there isn’t enough “follow-through”. Many MSPs quit running the marketing race halfway through. They could have won if they kept at it, but grew tired too early. There is no instant gratification, and that’s the biggest enemy of marketing: impatience. At its core, internet marketing takes time and is fundamentally concerned with original article layout. To get in the top ten, you have to create quality content with actionable links that have enough exposure to steadily grow. Figure out what readers want in their “prose”, as well as what they’re trying to fix. Start with something catchy–your headline should grab the mind. A good picture is essential followed by an excellent introduction, the points that make your case, a conclusion, feedback invitation, and related posts for either sharing or comments.

Know Proven On-Page Processes

You want organic results; users are going to ignore them otherwise. You want a page layout conducive to reading and sharing. Quality content and other aspects of the page must be strategically designed. You’ve even got to get as in-depth as HTML coding because Google algorithms parse this to find matching results. Do it right and you’ll drive traffic from sites like Google for you.

Usable Value

Blogs must have useful information for your clients. You can’t just have word-salad. You want strategies, practices, tips, and things worth reading, sharing, and putting to use in an individual’s life. Use yourself as a template–you understand your MSP’s advantages and how to make the best use of them. What secrets can you give that won’t undercut your business model? These will be useful.

AIDA

Your blogs need to make readers Aware of your services and Interested in them. This will facilitate Desire, followed by Action— AIDA strategy. Do it right and you’ll draw in clients through your content, and even make some conversions.
Inbound Links
So some web pages go defunct, but still have links from content riddled throughout the internet. Too many broken links are bad for a search engine. Look for competitors who had content before, and went by the wayside— ask to substitute your links for theirs. Inbound links done right are very effective.

About our Contributor

IT Services San AntonioNathan Rizzo is Vice President of Rx Technology providing Technology Construction and IT Support with Headquarters in San Antonio, Texas. Nathan served as the Director of Business Development before spearheading the Managed Service Provider team in San Antonio which has turned Rx Technology into one of the premier IT Service firms in San Antonio that provides state-of-the-art cyber security in San Antonio and Texas.

Nathan received his M.B.A. in 2009 from the University of Dallas. Prior to joining Rx Technology, Nathan worked as a managed it services specialist in San Antonio delivering a wide range of offerings for litigation and internal investigations, in addition to government and regulatory requests. He has also been a partner in an interactive web marketing firm.

Getting Past the IT Lead Generation Hurdles: Designing Effective Content

Wednesday, July 12th, 2017

IT Lead generationMSP Leads vs. Cold Calling Strategies

IT lead generation is going to produce more clientele, statistically, than customers who aren’t sourced from a group of previously acquired leads. Sure, if you go in cold, you may get that one in a thousand client who you wouldn’t have sourced otherwise. But if you go after a pile of leads, you may be able to up that number from one in a thousand to one in ten or maybe even higher. This is why many companies who focus on marketing between businesses are increasing their budgets pertaining to leads.

One of the most effective ways to increase leads and maximize spending on such efforts is through blogging. Studies have shown that B2B marketers who blog increase leads up to 67% over those that don’t. Those are some loud numbers and they’re definitely worth listening to. (more…)

The Importance of Thought Leadership in IT Content Marketing

Tuesday, July 11th, 2017

IT marketingGet Your Head in the Game

An IT content marketing plan bears striking resemblances to certain strategic practices. You might liken it to chess. Chess has a number of moves which are so well-known they become associated with those who pioneered them. Now, imagine the pieces on the board as allies in a marketing battle against the other player in the game, whose name is “low profit.” You’ve got to strategically place your “men” and have an overarching goal. As a “thought leader,” you’re directing other players in your marketing game through a premeditated strategy. Part of that requires putting the right people on the right job. (more…)

Blogging for Your Business: Converting Your Traffic into MSP Leads

Saturday, July 8th, 2017

MSP LeadsCreating MSP leads is a critical step in driving business for your company. Sales staff needs to know who is out there and looking for your services. These leads help your sales team stay effective in their search for customers. They can focus their efforts on business that are truly looking to work with your MSP company. (more…)

MSP Marketing Utilizing Content-Based Strategy Maximizes Visibility

Friday, June 30th, 2017

MSP MarketingProfiting Despite Unpredictable Clients

MSP marketing may take a little more time than some MSPs prefer, but then when a client is secured, they’re often going to stick with you. Also, most clients utilizing MSP services are likely to have more expensive needs, meaning securing a new one represents a good-sized payday. But your aim should be to secure as many new customers as you possibly can because, with any business, it’s not wise to put all your eggs in one basket. Sure, you may just need one really big client to keep things going, but should that client leave you or implode, then you’re in a very nasty spot indeed. Consider Enron, as a negative example. They very likely had MSPs providing them service; and they definitely folded, leaving whatever tech solutions they were working with in the dust. (more…)

The Most Interesting Man in the MSP Marketing World!

Wednesday, June 28th, 2017

MSP marketing

There are many interesting characters in the MSP marketing world, but there is one vendor that stands above the rest, Len Diconstranzo.

Len is so well thought of in the IT Channel that if you just mention his name someone will remember a cool story about him to relate.

He writes and gets his articles published in major journals like MSP Mentor and ChannelE2E, in his sleep.

Some people even confuse him for Superman but that might be going a bit too far, you judge for yourself.

(more…)

Putting Aesthetics Ahead of Utility With IT Marketing Can Lead to a Disaster!

Wednesday, May 17th, 2017

IT services SacramentoOf “Style” And “Substance”

Your IT marketing needs to marry style and substance in a sort of harmonious balance that is internally complimentary. Unfortunately, in modern times, people tend to go one way or the other. When you consider the style aspect of things, one place in particular practically lives out this reality. Have you ever been to LA? This area of the country is the original “style over substance” crèche. This is where that concept was born, nourished, and released on the world. As a matter of fact, LA has capitalized on the “style over substance” motif so hard that they’ve managed to mash the minds of many film enthusiasts. If you don’t believe that, just go watch one of the Transformers movies. There’s plenty of style, but what substance? Here’s their lesson: there are good guys and there are bad guys… and there are helicopters. (more…)

Syndicated Blogs Have as Much MSP Marketing Value as Cotton Candy!

Friday, June 24th, 2016

Carnival cotton candy signWhen you think about cotton candy, what do you imagine? As a child, it was likely thought of as being a wonderfully sweet treat that your parents only allowed you to have at fairs and other special events. However, as an adult, you have likely noticed there isn’t much “meat” to cotton candy. Once you put the airy, light, spun sugar in your mouth — you realize exactly what it is — spun sugar. There isn’t very much to it, leaving you disappointed and wanting something more. If you really think about it, using syndicated content in your MSP marketing efforts is similar to the make-up of cotton candy. (more…)


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