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Strategic Managed Services Marketing Will Help Prevent Self-Sabotaging Your Brand

Posts Tagged ‘managed services’

Strategic Managed Services Marketing Will Help Prevent Self-Sabotaging Your Brand

Monday, June 18th, 2018

If you are not careful, you will fall into the trap so many others have found. Improper managed services marketing has the potential to sabotage your own brand. Here is how you can avoid such a fate, take full advantage of your marketing, and ultimately enjoy opportunities for brand expansion:

 

Start by Officially Defining Your Brand

 

Establish what your core brand is, what its values are, and commit to a logo, nickname, slogan and other details that create a consistent voice. When new information, content, or marketing is being considered, it should be checked to ensure it fits the brand’s requirements for consistency.

 

Your Intellectual Property Must be Protected

 

Do not let anyone use your logo, brand name, or any other details of your namesake. Only you have the legal right to use this information or its likeness. If you find anyone using your brand, take immediate legal action.

 

Put Out Those Fires 

 

There will inevitably be some mistakes when building a brand. Customers will be angry, team members will make mistakes, and so on. If your team errs, admit to it and show your customers you really care.

 

Engage!

 

Engagement is the name of the game. Your managed services marketing efforts should create an emotional response, get the target audience thinking, and initiate a meaningful dialogue. Be careful when using your social media accounts to ensure the company has a unified voice across channels. If it seems as though there are different people speaking for the business, the tone and message will eventually conflict.

 

 

Nurture Your Brand 

 

It is clear you have the potential to be your brand’s worst nightmare. Proceed carefully, give your brand room to grow, and it will not be long until it makes the intended impact. The managed services marketing decisions you make in these early stages have the potential to set the stage for even bigger gains down the road. Keep your target audience engaged and continue nurturing your brand. You just might have the next multinational corporate success story on your hands.

Designing Managed Services Marketing to Work with PR for Investment Maximization

Wednesday, June 6th, 2018

Managed services marketing has a close relationship to PR. This is going to be the case with most businesses, but technology has a unique quality because of its necessity in the modern age. With a lot of tech provision, it’s all about the flavor you bring to the technology potluck. If you want your dish to be preferred, you can’t be some common casserole; you need to jazz it up with creative presentation and placement on the tech table. Following are several ways you can incorporate tech marketing and PR toward greatest positive benefit: 

 Work together to design a strategy

  • Design content around value
  • Relationship over transaction

 Work Together to Design a Strategy 

 Your managed services marketing team should work with PR providers to design a simultaneously effective outreach strategy. Sometimes, you can find SEO agencies that specialize in MSP marketing and have a flair for positive PR. There are a lot of different ways to incorporate PR and traditional online marketing. Working with those who have positive history providing as much can help save you time and increase the effectiveness of your new campaign. 

 Design Content Around Value 

 Whatever content you design should have value. You’ll need to have case studies, provide links, describe operations, incorporate pictures and videos–basically, a comprehensive approach. This will make you an actually valuable contributor to public discourse. 

 Relationship over Transaction 

 PR professionals can make relationships with inside players in the tech industry. If you can work with SEO and PR professionals to form positive relationships with these individuals, they’ll likely relate to the public positively for you. Think of it like taking a prominent critic out to dinner before they review your new movie. 

 Expanded Positive Public Perception 

 A managed services marketing campaign that works with the right SEO and PR agencies to design a comprehensive content strategy that is rich in value, as well as relationship, is likely to be more successful. The PR angle has strong strategic value in terms of advertisement, recommending careful consideration. 

MSP Marketing: Understanding the Distinction Between Sales and Marketing

Friday, June 16th, 2017

MSP marketingIf you are planning on transforming your business through MSP marketing, you must first understand the difference between marketing and sales. This is an important element which should be taken into account in commercial operations because the results achieved by these two techniques are quite different. In general, both sales and marketing are aimed at increasing the company profits. However, if you assume that they are the same, the potential benefits of these strategies will decline. Consider this discussion on the distinction between marketing and sales in MSP businesses. (more…)

Learn Why You Should Go All-In With Your IT Marketing Campaigns!

Wednesday, June 14th, 2017

All Guns Blazing

IT marketingIT marketing needs to take no prisoners or that which seemed sure may slip away. Say you’ve put together a marketing campaign, courted a client, and somehow, they’ve still slipped right through your fingers. Everyone’s been there and it’s ultimately unavoidable, but there is also a learning curve. (more…)

Helping Clients Decide Around Data Privacy Can Increase Your MSP Marketing Margins and Improve Their Trust in You

Sunday, February 12th, 2017

Decreasing Hesitancy

MSP marketing should communicate the security that cloud computing provides to gain clientele trust. With the cloud, data is uploaded into a group of servers representing expanded storage and computational ability. Data is stored in a sort of holographic way across all the servers. Space is “apportioned” for users and utilized for things like Hardware as a Service, Software as a Service, Desktop as a Service (HaaS, SaaS, DaaS) and more.

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Is Your Personal Data Really Secured? If an MSP Offers a Solution to Total Data Security in Their Marketing Strategy, They’re Golden!

Saturday, February 11th, 2017

Don’t Let Confusion Dispel Your Profit

MSP marketingmust communicate security in cloud solutions in order to help MSPs capitalize on a $1 trillion dollar-market (through direct and indirect spending) over the next five years.

There are factors confusing buyers; security chief among them. In 2016, there were a record number of security breaches. Estimates have 2017 putting that record out the window. But many of these breaches have less to do with cloud transition, and more to do with bush-league security.

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What’s the Best Way to Market Your MSP Business? Get on a Plane and Attend Conferences!

Friday, February 10th, 2017

The Importance of Networking

MSP business is part of an extensive network of technological development, ultimately encompassing many burgeoning aspects of modern technology. Remaining on the cutting-edge requires a bit more than even the most concerted research. In the process of sourcing new IT innovations and spreading their application, you need to go where those developing solutions are.

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What Other Value-Adds Can You Bundle with MSPs to Drive Up Your Margins and Help Your Marketing Campaign?

Thursday, February 9th, 2017

Diminishing Vendors Through Consumable Automation

MSP marketingneeds to demonstrate value to potential clients. One of the best ways to do this is through showing tangible cost-savings. The more vendors involved in problem resolution, the more expensive this becomes for your end-user. Reasons include:

  • Time/Opportunity Cost
  • Maintaining More Relationships
  • Increased Complications Between Issue Identification and Resolution

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For a Retailer or MSP with Multiple Locations, a Customer/Inventory Database is Necessary for Organized Marketing!

Wednesday, February 8th, 2017

Organizing Information Between Multiple Locations

MSP marketing must consolidate data, but this can be difficult with more than one outlet. When a store has more than one location, it’s likely that multiple databases become involved in the categorization of clients. Inventory and the kind of customers which buy that inventory are categorized singly, but not entirely. The solution is consolidation, but this can be a little bit esoteric if you haven’t organized everything into a single database before. You want a single main server that collects all the information.

Certainly, you want there to be an on-site data storage solution, but that should be updated to a primary server which parses through all the data from all locations. This will allow you to properly conduct MSP marketing campaigns which most cohesively match target markets.

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Can Using a Company Device Versus Bringing Your Own Device (BYOD) Turn Your MSP Business into a Chaotic Mess?

Tuesday, February 7th, 2017

Many Solutions

Your MSP business is unique. Still, there are certain practices which have a history of greater success than others. To understand, let’s look at BYOB or Bring Your Own Beer. BYOB parties don’t always have the most welcoming feel, do they? Everybody guards their refreshments and you guard yours. Certainly, nobody’s discomfited by having to drink that which they don’t prefer, but at the same time, there isn’t an atmosphere that feels nearly as “free.” It’s kind of the same with BYOD, or Bring Your Own Device. When companies have employees who produce their own tech solutions— smartphones, tablets, laptops and the like— they come up against difficulties that company-provided resources don’t have. Several of these difficulties include:

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