MSP Marketing saves time and effort, while increasing ROI, through skill-consolidation. The only problem is that some organizations fail to manage the services they provide correctly. If you’re in the market for cogent SEO optimization, you need an MSP SEO provider that carefully considers all aspects of optimization. It’s not just keywords — though that’s a big part of it.
Content is also integral. Ideally, you’re looking for evergreen content providing value to the customer that is replete with keywords, but not oversaturated with them. Over-saturating your content with keywords is a great way to have search engine ‘bots relegate your page to the second and third tier of SERPs (Search Engine Results Pages). Balance is definitely a key element to cogent online marketing. But it doesn’t matter how well-balanced your keyword saturation is, if the keywords you’re using aren’t what people are searching for. (more…)