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Why You Should Nurture Leads in Your IT Marketing

Posts Tagged ‘IT’

Why You Should Nurture Leads in Your IT Marketing

Monday, June 18th, 2018

Your IT marketing strategy will have some leads that quickly develop into sales and some requiring constant nurturing to convert. Think of it like a child learning to walk before learning to run. Your prospects are born into your company’s service delivery suite upon conversion, and they grow with you over time. With that in mind, following are a few tips to help you effectively nurture leads: 

 

  • Avoid pushiness
  • Establish more than one means of contact
  • Group leads in terms of quality

 

Avoid Pushiness 

 

An IT marketing campaign that is pushy is going to push some clients away. As a matter of fact, it’s likely to push most clients away. You’ve got to avoid being pushy. What makes more sense is being accommodating, appropriately conversational in terms of professionalism and time constraints, and always able to provide answers to questions. When you follow up with prospects, you’re not a salesman–not until they ask or say the right thing.  

 

Establish More Than One Means of Contact 

 

Email, telephone, text message, snail mail, conventions, pop-ins, invitations, luncheons–there are many ways you can establish regular avenues of contact with potential leads. The more ways you have of contacting them, the more effectively you can nurture them without appearing pushy. 

 

Group Leads In Terms Of Quality 

 

Don’t waste your time chasing down leads that aren’t terribly qualitative. The larger your MSP gets, the more able you’ll be to handle smaller clients profitably, given proper saturation during fiscal cycles. But starting out, and even as you reach your “cruising altitude”, you’re going to want to focus on more lucrative clientele. Group leads by how ideal a fit they would be for your company in terms of profitability, culture, and interest. Next, ensure you contact them going down the list at least five times</a>.  

 

 

Easier Conversion 

 

An IT marketing campaign which qualifies leads in terms of their appropriateness, has multiple means of contacting prospects, and doesn’t ever come across pushy is going to be more successful in the lead nurturing process. Consider your existing protocols here whether optimization may be necessary.  

 

3 Common IT Marketing Mistakes and How to Avoid Them

Friday, June 8th, 2018

You need to have an effective IT marketing strategy if you wish to sustain long-term success in the competitive IT industry. However, many IT providers make simple advertising mistakes that can limit earning potential. Here are the three most common digital marketing errors and the best ways to avoid them:

1. Not Using Social Media

Does your IT company have a social media presence? Social media provides an excellent opportunity for your IT business to reach out to new customers and build upon existing relationships. However, many IT providers are not on social media platforms, which significantly limits the effectiveness of a digital marketing strategy. A social media presence will not only build your brand but is a free form of advertising that can help you reach a broad audience.

2. Overlooking Email Marketing

Another common IT marketing mistake is ignoring the advantages of email marketing. Email marketing is a fantastic way to reach out to potential clients and provide valuable information about your IT services. You can also send monthly newsletters to existing clients while also providing them with the latest news in the IT world, as this can help you build relationships. The use of email is a vital tool in the business world and it is essential to any digital marketing campaign.

3. Failure to Measure Results

One of the primary keys to success for any digital marketing campaign is the ability to measure results. However, many IT providers fail to track results, which can significantly limit the effectiveness of a marketing strategy. Without measurable results, it is impossible to understand if you are reaching new clients or if you need to change your strategy.

An effective IT marketing campaign can help you expand your business and reach new levels of success. The utilization of social media, email marketing, and tracking your advertising results can help your IT business grow and gain a significant edge over your competitors.

5 Signs Your IT Marketing Strategy Needs a Reboot

Wednesday, June 6th, 2018

Your IT marketing can get stagnant if it isn’t properly managed. Sometimes, you have to be a little aggressive with it in order to reach the prospects you need to convert. Following are five signs to determine if your current marketing campaign needs such a reboot:

  • Negative Analytics
  • Poor SEO
  • Scant Feedback
  • Reduced Sales
  • Silent Social Media

Negative Analytics

An IT marketing campaign that isn’t producing the kind of analytical breakthroughs you need should be addressed. It may make sense to find a provider of SEO solutions which specializes in MSP content creation or optimization. Thankfully, there are quite a few different statistical markers here. The key is to consider trends. Day by day, you’ll have many fluctuations. But what do numbers look like over a week, a month, six months, a year? You should see an upward trend that is getting steeper, not tapering off.

Poor SEO

If Search Engine Optimization (SEO) isn’t up to muster, you’re not going to have the visibility. This is a surefire sign a reboot, re-evaluation, or optimization session is necessary for your current marketing campaign. Again, working with an SEO agency, specializing in MSPs, can be ideal.

Scant Feedback

A good marketing campaign with actionable, valuable, easily-shared content will have a lot of feedback. If you’re seeing a drop-off, you may need to spruce up your content.

Reduced Sales

Like in terms of analytics for content that is read by prospects, you want to look at statistical trends in sales to determine if there is a declination going on. If there is, a marketing fix could correct the negative trend.

Silent Social Media

Like with feedback, good online SEO marketing generates visible social media buzz. If you’re not seeing any, it’s time to retool something.

More Effective Online Content

Your IT marketing campaign should be facilitating an upward trend that increases on itself as your business becomes more relevant, successful, visible, and recognizable. If your content isn’t, you should look into optimization, either internally or through an agency.


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