It is often said that customers need to see a marketing message upwards of nine times in order to give it serious consideration. Modern day people tend to tune out advertisements. We are bombarded by commercials, banner ads, corporate jingles, salesmen and other forms of marketing. Most people tune out these stimuli unless they are exposed to a particular message over and over again. This is the “tipping point” your company must strive for. IT services marketing can help you reach it.
Creative Approaches to Customer Engagement
There is a widely held misconception that touching base with end users three times will suffice. In reality, target customers should be engaged at least nine times. It is not enough to contact a prospect through the same marketing channel over and over again. Rather, contacting targets through varied marketing channels will create a meaningful impact.