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IT Marketing Tips: How to Overcome a Negotiation Deadlock

Posts Tagged ‘it services marketing’

IT Marketing Tips: How to Overcome a Negotiation Deadlock

Friday, December 15th, 2017

IT MarketingNegotiating with potential clients can be difficult, so it is essential to understand a few IT marketing tips that can help you overcome these obstacles and attain a new customer. While each client is different, they all share similar attributes and it is crucial to understand how to negotiate with each one effectively. Here are five steps that you can use to resolve negotiation roadblocks, which will allow you to grow your consumer base on a consistent basis: (more…)

How Can You Avoid Failed IT Lead Generation Campaigns?

Friday, December 15th, 2017

IT lead generationCreating an effective IT lead generation campaign can help your company reach new clients and enable your business to grow at a steady rate. Whether you’re just starting out or have been in the industry for years, these sales strategies can have a massive impact on the future of your business. Taking the extra time to study these plans will enable your organization to be successful and have a competitive advantage over other MSPs. Here are a few ways that you can create a successful marketing strategy in today’s business climate: (more…)

Cast Your Spell for 4 Outlandish MSP Marketing Fables

Thursday, December 14th, 2017

MSP MarketingIt’s not a good time to lock your windows and bolt your door when it comes to MSP marketing. Take advantage of four of the most reliable and proven techniques for generating qualifying leads, even though many people think they’re only myths. You don’t have to be a sorcerer to put together a magical potion that attracts your target audience, keeps them interested, and leads them through the buyer’s journey. (more…)

How to Market Your MSP Business if Funds are Limited

Thursday, December 14th, 2017

MSP BusinessContrary to popular opinion, an MSP business can still engage in marketing even if funds are limited. The marketing tools that you can use include advertising, which may involve placing ads on TV and newspapers as well as setting up online banners. However, there are many other marketing tools you can employ other than advertising. (more…)

Common MSP Marketing Myths That Might be Holding You Back

Thursday, December 14th, 2017

MSP MarketingWhen it comes to MSP marketing, there are plenty of half-truths and a good number of bald-faced lies. Plenty of companies fall into the trap of believing in the legitimacy of mantras and strategies that are just falsehoods. One of the more popular misconceptions is that every business is a potential client. Considering each business as a legitimate prospect is a recipe for disaster. It does not make sense to invest time, money and effort trying to convert a considerable number of prospects when there only a handful solid leads. (more…)

Why Local Marketing Strategies for Your MSP Business Are Essential

Monday, December 11th, 2017

MSP Business IconIf you want your MSP business to reach clients ready to buy your products or services, you need to put some thought into local marketing outreach.

Some techniques to consider may include:

Working with other local businesses
Remembering tried and true marketing techniques
Search Engine Marketing (SEM) geared at local markets, aka localized SEO (more…)

Should MSP Businesses Fear Internet Marketing Competition?

Tuesday, November 7th, 2017

MSP BusinessWhen you talk to MSPs about any type of marketing and don’t offer exclusivity, then you will see them run in horror, especially when you’re talking about internet marketing. For some reason, IT companies seem to be hard-wired in the brain to always expect exclusivity. When I speak at trade shows, the number one question everyone wants to know is how we can work with more than one MSP in the same market. Read more to find out how several IT companies can use the same internet marketing vendor and coexist successfully and peacefully! (more…)

Should You Break Eggs to Make IT Marketing Omelets?

Wednesday, October 18th, 2017

IT Marketing

When it comes to IT marketing online, is it or isn’t it a messy process? Often, an MSP usually has some existing rankings before they hire an SEO firm to boost them to top-ranked status. Many novices to the internet marketing game might assume the process will be extremely orderly and they should see their MSP website just start moving right up rankings until they are on the top. However, is this a realistic expectation or is there any reason to believe successful SEO is more like having to break eggs to make omelets?

 

Competition is a Factor

Never underestimate your IT marketing competition’s response to your website suddenly overtaking their ranking. Do you really believe they will just stand idly by and watch your meteoric rise to top-ranked status? On the contrary, many of your IT competitors will have the attitude that you will move ahead of them on the Google index over their dead body. Of course, you can expect a volley of internet marketing updates that rival your SEO moves that can push you back down in the short term. If IT providers ignore their competition’s influence on their internet marketing initiatives, then it will cost them dearly. This is one of the contributing factors to a messy game of SEO where an MSP website come move up and then back down, before enough momentum and be achieved to finally slingshot past all the competition.

Google Indexing is a Factor

The other issue that can cause the IT marketing process of getting a website top ranked is the fact that there are many changes that must be enacted to transform the sites rankings. These changes can range from the creation of new pages, updating the URL, adding keywords, blogs, backlinks etc. These changes will cause your website to get re-indexed. The process of having Google re-index your website can be very scary as it can cause your site to temporally disappear off the index completely. Once your website is finally re-indexed, it can often reappear in a lower position that it has previously been indexed. This process can be racking and is very messy indeed! However, if the internet marketing is implemented correctly it will cause your MSP website to ultimately rise to the top.

 

If you’re currently in the process of marketing your website, then it’s important that you have a realistic expectation about the process. If you know in advance that you could see your website move up and down in its position several times and even disappear temporally, then these won’t shack your nerves and cause you to lose confidence in the process. This is the ultimate danger as many MSPs that aren’t forewarned about the messy process will lose confidence and pull out early, so consider your MSP business to be forewarned that a successful IT marketing campaign will be like having to break some eggs to make omelets!

What’s More Important: Website Aesthetic or MSP Marketing Utility?

Wednesday, October 18th, 2017

msp marketingWhen it comes to MSPs marketing their website, you might think that the question about aesthetic or utility is old as this question: “which came first, the chicken or the egg?” Many IT companies are squarely in the website aesthetic camp because they have added extremely complicated software to their WordPress website.
In a perfect world, we could have website aesthetics and marketing utility, but is that an option or should IT companies make a difficult choice? (more…)

The IT General Needs Battle Reports; But Has No Marketing Army?

Monday, October 16th, 2017

IT marketingImagine an Army General that demands reports and data about an enemy invasion. This might sound logical except this general has not commissioned an army to defend his country. If his officers could get him the data it would all be bad! You would probably conclude this General has his priorities backwards since he should first establish a defense and then track its progress. How have some IT companies made the same order of operations mistake with their SEO marketing campaigns? (more…)


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