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What can Men in Black 3 teach your MSP Marketing?

Posts Tagged ‘IT Sales’

What can Men in Black 3 teach your MSP Marketing?

Friday, April 20th, 2018

MSP MarketingIn this classic sci-fi flick, agents Kay (Tommy Lee Jones) and Jay (Will Smith) flirt with time in all its paradoxes. Throughout their alien antics they come across some quite serious complications with space-time. Is there anything that you can learn about MSP marketing from Men in Black? (more…)

What can Bugs Bunny teach us about the MSP Business World?

Saturday, April 7th, 2018

MSP businessBugs Bunny is often considered to be one of the great classics of the cartoon world. The simplicity of this show as the shenanigans of Bugs and eternal game of cat and mouse lead to hilarious battles and classic slapstick humor. The unrelenting battle between Bugs and Elmer (a.k.a. Nimrod the hunter) has bigger implications to understand than meets the eye. (more…)

Common MSP Marketing Myths That Might be Holding You Back

Wednesday, March 28th, 2018

MSP MarketingWhen it comes to MSP marketing, there are plenty of half-truths and a good number of bald-faced lies. Plenty of companies fall into the trap of believing in the legitimacy of mantras and strategies that are just falsehoods. One of the more popular misconceptions is that every business is a potential client. Considering each business as a legitimate prospect is a recipe for disaster. It does not make sense to invest time, money and effort trying to convert a considerable number of prospects when there only a handful solid leads. (more…)

Endpoint Backup from Autotask can Help MSPs Increase Sales!

Sunday, March 25th, 2018

Many MSPs simply don’t see the value of Autotask’s endpoint backup solution because they feel their main disaster recovery system is all they need. After all a product like Datto can do everything to save the data on IT companies client’s servers, so is there a place for Autotask’s endpoint backup?

If you can remember back to the days when you worked in an average business, before becoming an IT professional. Then you should remember that many end users are simply to lazy to back up their data to the server, no matter how many times they are told.

This means that even if the main data backup system saves all the data on the server there will still be some lost data. The point to keep in mind is that when most disaster recovery solutions are sold buyers usually ask about the data on the endpoints like desktops, laptops, phones and iPad. Most IT sales people simply gloss over the issue by saying that endpoint data doesn’t matter since everything is backed up on the server.

Except, everything is not backup on the server and endpoints do matter! This means that if you get on-board the endpoint backup train that you can have a new solution that will help distinguish your managed services offer from the herd and prevent it from becoming commoditized! Oh yeah, Datto merged with Autotask, so they must see the role for endpoint backup.

4 IT Marketing Lessons You Can Learn from Batman

Thursday, March 1st, 2018

IT MarketingIT marketing isn’t always easy, as it requires a lot of time and resources. However, many managed service providers can learn valuable real-world lessons from an unlikely source— Batman. As you know, Batman is one of the most popular superheroes of all time, since he is able to defend Gotham from a vast array of bad guys by using the latest technology against them. Similarly, an IT provider can protect companies from the wide variety of cyber threats through the use of state-of-the-art technology. Here are four lessons that an IT provider can learn from one of the all-time favorite superheroes. (more…)

Lessons Your MSP Business Can Learn from “The Hunger Games”

Sunday, February 25th, 2018

msp businessDystopian novel (and movie franchise) ‘The Hunger Games’ has a lot to teach MSP business owners about surviving in today’s competitive market. ‘The Hunger Games’ focuses on Katniss, a young girl pit against 23 others in a fight for survival. Throughout the book, and the subsequent film, Katniss must learn valuable lessons to stay alive in the battle dome. (more…)

How the Epic Movie “300” Can Give Valuable MSP Marketing Techniques

Sunday, February 25th, 2018

MSP MarketingThe action-packed film “300” was highly entertaining and holds valuable lessons that can be applied in the MSP marketing world. Instead of feeling discouraged because you are greatly outnumbered, an IT company can find inspiration in achieving greatness, even if it does not have access to the most money or the biggest consumer base. Always doing the right thing and focusing on the best ways to reach new clients will allow your organization to expand, even in the face of insurmountable odds. Here are a few additional lessons that an IT provider can learn from one of the best war movies within the last decade: (more…)

MSP Marketing Lessons from Disney’s “Aladdin”

Friday, February 23rd, 2018

msp marketingEveryone is a Diamond in the Rough

MSP marketing needs to understand that true value and strength will most effectively and profoundly develop from character rather than money. Aladdin was a “diamond in the rough” not because of his personal identity, but because of his internal identity. There are multiple areas in the Disney film “Aladdin” where it’s shown the title character has moral character. He gives his food to the young, he saves the princess just because she’s a person, not because she is royalty, he cares for a foul-mouthed monkey despite his own poverty— the list goes on. This made Aladdin stand out more than anything else did; it truly made him a jewel. (more…)

Are You Running a Lifestyle MSP Business?

Tuesday, February 13th, 2018

MSP BusinessOperating an MSP business is never an easy process, as it requires a lot of hard work and dedication. Nevertheless, there are two distinct types of IT providers that operate with completely opposite philosophies. One is considered a lifestyle company, while the other is a scalable company. Understanding these different styles can help you identify which one is the most similar to your IT company and if you need to make any changes. The following paragraphs will explain the difference between the two and which one is the better option. (more…)

Have You Evaluated Your MSP Services Lately?

Sunday, February 11th, 2018

MSP ServicesTechnology is a massive part of running a business today. Unfortunately, a lot of MSPs are not looking to change or update their services. Periodically, MSP businesses need to take a step back and evaluate their services. More often than not, they can see that services, business models, and technology are outdated. This hurts the chances of keeping current clients and drastically lowers the odds of attracting new ones. New technology and improved business models are a major factor in bringing in new customers. They improve all your services and can help with productivity. Technology is constantly changing, and it is a requirement for MSP services companies to adapt in order to stay competitive and survive. (more…)


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