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What Your MSP Company Can Learn from ‘The Invention of Lying’ Movie

Posts Tagged ‘IT Sales Leads’

What Your MSP Company Can Learn from ‘The Invention of Lying’ Movie

Thursday, April 26th, 2018

MSP CompanyA little lying will not hurt your MSP company, right? Some people would say, fake it until you make it. Anyways, the lies you say are for the common good and everybody does it.

We can justify our lies however we may want, but still, they are the untruth. In the 2009 film, ‘The Invention of Lying’, we are presented with an alternative reality in which lying does not exist. One day, Mark Bellison (Ricky Gervais) discovers the hidden power of lying and begins to use it to his advantage. But at the end of the movie, it eventually shows that it is better to be honest with one’s self and with those around you for true happiness. (more…)

MSP Sales Lessons from Red Sparrow: Prejudging Customers

Thursday, April 26th, 2018

MSP SaleMSP sales can be as exciting as a spy action movie. How? Just like in the spy movies such as the “Red Sparrow” where spy agents pretend to be people they are not to deceive their targets and deter suspicions from the public, so can MSP customers can appear poor or far from the ideal customer profile. The sales and marketing people tend to prejudge their prospects based on their looks, the car they drive, their office, the number of employees or the place where they come from. They snub their customers, or they change their presentations to better fit that prospect. Here is where they fail and lose what could have been a big sale.

So, what should your company learn from this? (more…)

Hunger Games Lessons to Help You Survive MSP Marketing

Thursday, April 26th, 2018

msp marketingIf your IT company were to be chosen as a tribute to the Hunger Games, would your business be able to survive? Your MSP marketing can learn so much from Suzanne Collins’ book entitled ‘The Hunger Games’ and its movie adaptation on how to survive the dog-eat-dog world of business.

Keeping your current clients and getting new ones are already pretty difficult feats. However, they do not come close to keeping yourself alive in the arena just like how Katniss Everdeen did. The Girl on Fire can teach a few things about staying alive. (more…)

What can Men in Black 3 teach your MSP Marketing?

Friday, April 20th, 2018

MSP MarketingIn this classic sci-fi flick, agents Kay (Tommy Lee Jones) and Jay (Will Smith) flirt with time in all its paradoxes. Throughout their alien antics they come across some quite serious complications with space-time. Is there anything that you can learn about MSP marketing from Men in Black? (more…)

Empowering Your MSP Company with the Black Panther Movie

Friday, April 20th, 2018

MSP CompanyDoes your MSP company possess Blank Panther’s “I never freeze” attitude when it comes to difficult times in your business? Well, when you enter a business, you must expect that there would be a lot of speed bumps along the way. However, the speed bumps your business will encounter should remain only as speed bumps – things that hinder you from speeding ahead. They should not cause you to come to a full stop.

In the Marvel Cinematic Universe movie, Blank Panther tells the story of T’Challa (Chadwick Boseman), the new King of Wakanda and how he faces the internal and external threats of the country which he now leads. Despite all the circumstance he is dealing with, he persisted. How? Here are some tips from the movie every MSP company should do.

Do not freeze

“I never freeze.” This was T’Challa’s reply when Okoye reminded him not to freeze when he sees Nakia.

It is essential that your business is always prepared for trials and setbacks. This is where proper planning and contingency measures come in. If these things are in place, then the more likely you will not freeze in times of internal and external challenges. Always be prepared as well to seize opportunities when they come your way.

Improve and innovate

“Just because something works, doesn’t mean it can’t be improved.” T’Challa’s little sister and Wakanda’s technological wizard, Shuri (Letitia Wright) said this to his brother.

Though it is good to have a good and tested system in place, it is always better to seek for ways to improve the current technology you are using. And with the kind of industry MSPs are in, constant improvement should be in the forefront. You should develop a culture of innovation where employees are encouraged to exchange ideas and focused more on delivering services at a higher level. This will greatly help in increasing efficiency, solving problems, lowering costs and staying ahead of the curve.

Accept and conquer challenges

In his coronation ceremony, M’Baku challenged T’Challa for the crown in ritual combat. He defeated M’Baku and persuaded him to yield rather than die.

Change and challenges are constant in the world of business. They will push you to break out of your comfort zone. That is why you need to be willing to change and accept the challenges that come to your organization. This requires proactive strategies and taking calculated risks. Be on the offense instead of just reacting to the changes and difficult situations.

The Black Panther film has all the right elements to give motivation and inspiration to your MSP company. It teaches business leaders how to handle tough circumstances and that by taking some risks and getting out of your comfort zone, you will truly see what your company is capable of. Therefore, do not back down from the competition though they may be greater in number and in resources. If you truly believe in your cause, in this case, your company, and have a strong team by your side you will always stand a chance.

How can Apes Teach you to Run an MSP Company?

Sunday, April 8th, 2018

MSP CompanyThis movie pits man against monkey in the turf war of the ages. In the movie War for the Planet of the Apes the apes, facing an enemy that is much more developed than they, will have to win this war with their wits. One of the most important lessons Emperor Caesar teaches the apes is that they can’t take the humans one on one because they are obviously outgunned. “APES! Together STRONG!” is Caesar’s powerful war cry. Being one of the most basic lessons MSPs can learn from this by understanding this concept is vital for any functioning team. And what is a company but a team. What exactly can you learn from our primate cousins about running a business? (more…)

What can we learn from Mandela that applies to MSP Marketing?

Sunday, April 8th, 2018

MSP MarketingIn this movie entitled Mandela, centered around the anti-apartheid revolutionary -Nelson Mandela, we are shown the efforts of this man to abolish apartheid in a seemingly odd way- rugby. By having a non-violent approach Mandela tried to teach his people that their enemy wasn’t even their enemy at all to diminish the lines dividing them. (more…)

What can Zombie land Teach us about IT marketing?

Sunday, April 8th, 2018

IT MarketingEmma Stone and Jesse Eisenburg star in this Zombified sci-fi flick. These two and their unlikely team will have to work together to survive the undead hordes in their path. But the question is, what does my IT marketing have to learn from this? Though we may not have the undead scratching at our door, our MSP marketing team must fight zombies daily. These zombies come in the form of syndicated blogs that are eating many unsuspecting companies alive.

Google’s AI bots and crawlers that maintain the job of analyzing website pages and utilizes the links provided to create a web throughout the internet. Most MSP marketers realize that blogging is essential for ranking by Google’s bots and crawlers. Their solution however isn’t always in your best interest due to many of these MSPs posting syndicate blogs over a variety of clients. These syndicate articles have no real value to them to Google’s bots and are synonymous to balloons filled with air compared to balloons filled with helium or rather, original content. Google’s AI will crawl your webpage and will analyze links to create a web between websites, but duplicate articles will be marked “no find no follow” which is essentially invisible to the site crawlers. These syndicate articles act as mindless zombies to Google that are hungry to rise in rank.

Lock and Load!

The ammunition to survive this horde of undead is original content. Google has no real content of its own and to understand Google you must understand that they want what is best for their customer as the leading search engine. This means that the AI is searching for the most relevant and updated information which can be created through blogging, hosting guest blogs, and maintaining website activity. Though the zombies are strong in number they will not be individually challenging so if you keep your gun loaded and your guard up you will prevail. You win more flies with honey than you do with rotten flesh!

What can Bugs Bunny teach us about the MSP Business World?

Saturday, April 7th, 2018

MSP businessBugs Bunny is often considered to be one of the great classics of the cartoon world. The simplicity of this show as the shenanigans of Bugs and eternal game of cat and mouse lead to hilarious battles and classic slapstick humor. The unrelenting battle between Bugs and Elmer (a.k.a. Nimrod the hunter) has bigger implications to understand than meets the eye. (more…)

Captain America Show Anyone Can be an MSP Marketing Hero

Saturday, April 7th, 2018

MSP MarketingThis movie teaches that anyone can be a hero. With his humble start in Brooklyn, Captain America shows that, despite his scrawny frame, his strength lies within his character. Although eventually he got his unnatural strength from an experiment he continued to show his leadership by his actions with his newfound strength. This is vital as he goes on to fight aliens, his cyborg best friend, and even his own teammates in a civil war. Even though he seemed out of his league in a battle of super humans, he shined through with his hero qualities. Being in way over his head in each of these situations, Cap utilizes his smarts to get through the day. But what can my MSP company learn from this?

Teamwork makes the dream work!!!

Your MSP company may feel like Steve Rogers before he got his secret strength formula but ultimately it was the characteristics he had beforehand that made him the hero he is. Even though your business may be small, if you focus on what makes you strong you will rise to the top. This movie emphasizes the importance of the old proverb that sticks alone are weak but together are much stronger. Their division was their own downfall as the mighty Avengers were single-handedly taken down with this strategy. MSP’s can learn by applying this to the workplace relations with employees and bosses as well as prospects. By having a well-founded workplace, you will increase efficiency and overall moral. This is especially important in MSP because with so many web pages to go through it can be hard to keep everybody on the same one. You don’t want to allow workplace skirmishes to divide your team. These matters must be taken seriously such as when an IT guy is at heads with a marketing guy. Many things could go away and these matters should not be glossed over. A solution should be met, or you face a similar downfall to that of the Avengers.

Think Big Picture

Being one of the most basic lessons MSPs can learn from this by understanding this concept is vital for any functioning team. And what is a company, but a team and a team divided will not stand. Having well-oiled gears will improve efficiency and ensure things run smoothly to keep everyone on the same page and achieve the company’s true potential. MSPs can learn by standing together to protect their industry from over regulation and taxation to make sure favorable laws are passed. A possibility may be getting the government involved to attempt to solve the current drought of IT tech workers by establishing programs and scholarships to lure the techies into the industry.


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