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Posts Tagged ‘IT operations’

Do your MSP Business Employees need a Ferris Bueller Day Off?

Tuesday, August 1st, 2017

MSP BusienssMany MSP businesses ignore the adage that all work and no play makes Jack a dull boy. Most IT providers tend to believe that they need to squeeze every minute of work out of their employees because any lost time will cost them money.

However, is it possible that Ferris Bueller can teach an MSP business a lesson about the balance of work and play? Is it possible that giving employees more time off to play might help an IT company make even more money?

Watch the clip here https://www.youtube.com/watch?v=UX_rPkWzlqs (more…)

Maximizing the Remainder of Your 2017 MSP Marketing Plan with Data

Sunday, July 30th, 2017

MSP MarketingFive Optimization Steps

MSP marketing is complex. In order to properly profit, you’ll need to know the involved variables. You want to figure out which numbers are most important and focus on them. Five areas where you can really obtain actionable numbers include:

• Sales goals
• Review of marketing programs: what works and what doesn’t
• Data pertaining to services that sell and services that don’t
• Finding the low-hanging fruit and harvesting it
• Designing a marketing calendar for the remainder of the year

Sales

What were they? Did you meet them? Were you under or over budget in acquisitions? These are good questions to answer. Get the numbers, and don’t just look at the bookends. Sure, where you were and where you are both represent important indicators. However, you also want to determine where there were peaks and valleys. Sometimes it just takes a little bit of tweaking to curtail thousands in unnecessary spending. A perfect example: don’t have a full staff available during the middle of January if you don’t make big sales at that time. If you do tend to see spikes at that time, ensure you’ve got requisite staff.

Review Marketing Programs: What Works?

MSP marketing isn’t static. Some things will work excellent at one time and then quit working entirely at another. There will be fluctuations. Some things worked well for years, and suddenly they’re useless. Maybe that billboard on 27th isn’t worth funding— after all, there isn’t an industrial district in that part of town anymore.

One thing you’ll likely find is that SEO-based content marketing is very effective in terms of cost and lead generation. Discover where lead generation is facilitated in your marketing endeavors. Put money toward that.

What Sells, What Doesn’t?

Maybe you’re not doing well in terms of security sales. Maybe this portion of your MSP never took off. Abandoning it may not be the best choice, but what does make sense is a critical evaluation of programs that sell and those which don’t. You want to go through the numbers and fix what you can. Look at where low-sellers were able to convert clients, figure out why, and focus on that. But what you definitely must do is curtail unnecessary marketing expenditure on products or services that aren’t successful.

Low-Hanging Fruit

You might upsell existing clients who are already satisfied with what you do. You might look at government contracts. You might send out emails, newsletters, and blogs pertaining to new technology breakthroughs which stand to save clients money. Establish where there is an easy sale and get it. Then make that policy.

Marketing For the Remainder of the Year

Look through your sales goals, ensure the marketing programs you’ve designed are properly aligned, find the low-hanging fruit, and when you’re done with all that, make a calendar. This will help you identify when the most important marketing events should be held. It will help inform staffing, operations— the list goes on.

A Consolidated Approach

Between mapping via calendar, getting all the low-hanging fruit, finding what sells and what doesn’t, reviewing marketing programs, and re-establishing sales goals, you can really maximize the rest of 2017.

About our Contributor

MSP BusinessStephen Monk started Noverus Innovations Inc., an IT Services company serving the entire Sacramento area located in Roseville, California. Stephen started Noverus with a passion for using advanced technology to solve IT support business problems for small and medium companies in the Sacramento area. The company was started nearly six years ago with a focus on bringing state-of-the-art technology like, Backup and Disaster Recovery Solutions, fixed-fee managed services, IT outsourcing and cyber security.
Unlike many other managed IT services providers in the Sacramento area, Noverus take providing amazing customers services extremely seriously to the point of hiring people that understand how important customer service is and then teach their techs the technology skills needed.
Finally, Noverus has made a commitment to never fall behind on the technology curve so that they can always give their customers accurate managed services advice in Sacramento!

You need Gorilla-Sized ideas to be successful with Managed Services Marketing

Saturday, July 22nd, 2017

managed services marketing“Gorilla” Warfare in Marketing

Managed services marketing plans need ideas the size of a gorilla. A gorilla is big, strong, majestic, frightening, intriguing, and watchable. A gorilla idea would be an idea with these qualities. But there is a “guerrilla” nature to such ideas which makes them hard to come by. These guerrilla gorillas can be hiding in the nutrition facts label on the back of your water bottle, but if you don’t know where to look, they will grunt and fight among themselves conceptually; but you’ll never hear their battle cries. If you really want to be effective in marketing, you’ve got to see gorilla-sized ideas everywhere, because it’s not just about the strength of the idea— it’s about exceptional ideas continuously used. (more…)

Why MSPs Are the Perfect IT Operations Partner for CIOs!

Friday, July 21st, 2017

IT operationsUnnecessary Worries

IT operations sourced through an exterior agency are shunned by CIOs out of fear that their job will be lost. But a chief information officer knows more about internal operations than any exterior agency can; he or she just may not have requisite resources to apply their knowledge as necessary. When a CIO needs to get certain tech solutions in place, they have to deal with internal company bureaucracy and employees. What ends up happening is that most CIOs end up treading water in a way that seems endless. (more…)

Are You Using Apex Predator Marketing for IT?

Friday, July 14th, 2017

Marketing for ITBe a Leader, Not a Follower

Your marketing plan for IT needs to be of the trendsetting variety, not the trend following variety. It doesn’t matter how strong a given trend seems to be, it will fall by the wayside. If you jump on the bandwagon, you’re already behind the times. A good portion of the population has already grown savvy to the trend and won’t respond to it as they would to something entirely unique. The solution is to be the one who sets trends, not the one who follows. Or, at the very least, one who uses the trends in aggregate for a new and improved aim. In a phrase, you want to be an apex predator. (more…)

How IT Services Marketing Generates Leads for Your MSP Business

Friday, July 14th, 2017

IT services marketingMany MSP businesses fail to capitalize on the advantages that come with applying IT services marketing to generate leads because they lack the necessary techniques. You need to turn innovative, gripping, and highly informative content to produce tangible results and revenue. Here is how it happens: (more…)

Practical Guidelines on Increasing Customer Referrals for Your MSP Business

Wednesday, July 12th, 2017

There are multiple methods through which you can gain new customers and make more sales for your MSP business. One of the most beneficial techniques to consider for your operation is referral marketing. In general, customer referrals will generate more positive results and higher sales compared to cold leads. This can be attributed to the fact that referrals provide immediate credibility while cold links require you to slowly build trust. Unfortunately, most IT companies do not take full advantage of this marketing option. If you would like to improve your referral strategy, here are some practical tips to help you get started: (more…)

The Importance of Thought Leadership in IT Content Marketing

Tuesday, July 11th, 2017

IT marketingGet Your Head in the Game

An IT content marketing plan bears striking resemblances to certain strategic practices. You might liken it to chess. Chess has a number of moves which are so well-known they become associated with those who pioneered them. Now, imagine the pieces on the board as allies in a marketing battle against the other player in the game, whose name is “low profit.” You’ve got to strategically place your “men” and have an overarching goal. As a “thought leader,” you’re directing other players in your marketing game through a premeditated strategy. Part of that requires putting the right people on the right job. (more…)

Six Ways to Benefit from MSP Blogs

Monday, July 10th, 2017

MSP BlogsThe IT world is extremely competitive— managed service providers (MSPs) are always competing with one another, trying to provide the best IT services to clients. Fortunately, the use of MSP blogs can set your company apart and enable you to expand your customer base. Whether you are a new MSP or have been in business for years, the use of blogs can distinguish your company from the rest of the field. Here are six unique ways that you can benefit from blogging: (more…)

Why Improving Your Website’s Loading Time is Vital for Your MSP Business

Sunday, July 9th, 2017

MSP BusinessAny website user will tell you that the most frustrating experience in using the mobile site of an MSP business is a slow loading time. Many businesses prefer aesthetic designs, a large number of web pages, and greater functionality at the expense of speed. This decision could seriously affect your business, as potential customers can easily abandon a website if it takes too long to load. That translates to loss of viewership and low search engine rankings, which leads to business loss and reduced profitability. Read on to learn how you can decrease the loading time of your site to boost your business. (more…)


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