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Posts Tagged ‘IT operations’

Are You Using Apex Predator Marketing for IT?

Friday, July 14th, 2017

Marketing for ITBe a Leader, Not a Follower

Your marketing plan for IT needs to be of the trendsetting variety, not the trend following variety. It doesn’t matter how strong a given trend seems to be, it will fall by the wayside. If you jump on the bandwagon, you’re already behind the times. A good portion of the population has already grown savvy to the trend and won’t respond to it as they would to something entirely unique. The solution is to be the one who sets trends, not the one who follows. Or, at the very least, one who uses the trends in aggregate for a new and improved aim. In a phrase, you want to be an apex predator. (more…)

How IT Services Marketing Generates Leads for Your MSP Business

Friday, July 14th, 2017

IT services marketingMany MSP businesses fail to capitalize on the advantages that come with applying IT services marketing to generate leads because they lack the necessary techniques. You need to turn innovative, gripping, and highly informative content to produce tangible results and revenue. Here is how it happens: (more…)

Practical Guidelines on Increasing Customer Referrals for Your MSP Business

Wednesday, July 12th, 2017

There are multiple methods through which you can gain new customers and make more sales for your MSP business. One of the most beneficial techniques to consider for your operation is referral marketing. In general, customer referrals will generate more positive results and higher sales compared to cold leads. This can be attributed to the fact that referrals provide immediate credibility while cold links require you to slowly build trust. Unfortunately, most IT companies do not take full advantage of this marketing option. If you would like to improve your referral strategy, here are some practical tips to help you get started: (more…)

The Importance of Thought Leadership in IT Content Marketing

Tuesday, July 11th, 2017

IT marketingGet Your Head in the Game

An IT content marketing plan bears striking resemblances to certain strategic practices. You might liken it to chess. Chess has a number of moves which are so well-known they become associated with those who pioneered them. Now, imagine the pieces on the board as allies in a marketing battle against the other player in the game, whose name is “low profit.” You’ve got to strategically place your “men” and have an overarching goal. As a “thought leader,” you’re directing other players in your marketing game through a premeditated strategy. Part of that requires putting the right people on the right job. (more…)

Six Ways to Benefit from MSP Blogs

Monday, July 10th, 2017

MSP BlogsThe IT world is extremely competitive— managed service providers (MSPs) are always competing with one another, trying to provide the best IT services to clients. Fortunately, the use of MSP blogs can set your company apart and enable you to expand your customer base. Whether you are a new MSP or have been in business for years, the use of blogs can distinguish your company from the rest of the field. Here are six unique ways that you can benefit from blogging: (more…)

Why Improving Your Website’s Loading Time is Vital for Your MSP Business

Sunday, July 9th, 2017

MSP BusinessAny website user will tell you that the most frustrating experience in using the mobile site of an MSP business is a slow loading time. Many businesses prefer aesthetic designs, a large number of web pages, and greater functionality at the expense of speed. This decision could seriously affect your business, as potential customers can easily abandon a website if it takes too long to load. That translates to loss of viewership and low search engine rankings, which leads to business loss and reduced profitability. Read on to learn how you can decrease the loading time of your site to boost your business. (more…)

The Need for Speed for Your MSP Business Website

Saturday, July 8th, 2017

MSP businessWhen your MSP business depends on online leads, conversions, and sales, a rapid-loading website defines your future success. Implementing a fast, quality website is a key element of an effective e-business strategy. According to Jakob Neilsen of the Nielsen Norman Group, websites that have rapid response times will wipe out any slower competitive sites.

The quality of your website and your online footprint depend on these factors: speed, accessibility, navigability, and content. (more…)

Should You Structure Your MSP Marketing Around Word-Of-Mouth Techniques?

Thursday, July 6th, 2017

MSP MarketingDisadvantages with Word-Of-Mouth Marketing

MSP marketing is a long-term game. You’re going to court clients for months, maybe even a year or more. You’ll have multiple points of contact. One of the best ways to secure clients is through word-of-mouth marketing as it is cost-effective, but you can’t rely on that solely. There are some serious problems with this technique:

• Lack of credibility
• No real control
• Unpredictable and essentially immeasurable results (more…)

Why Should an MSP Bet Just One Chip on Pay Per Click Marketing?

Wednesday, July 5th, 2017
MSP Marketing

14074833 – placing bet

In the gambling world, it’s common for someone that’s trying to strike it rich to place all their chips on one roll of the dice or a spin of the wheel. At other times, a gambler may just want in the game but doesn’t want to risk much so they would just bet one chip. How could an MSP betting just one chip on Pay Per Click marketing help and could this gambling technique be part of a larger strategy? (more…)

Following Up on Potential Clients is Important for Your MSP Business

Tuesday, July 4th, 2017

MSP BusinessThe IT world is hyper-competitive and it is critical for an MSP business to understand the importance of making an additional phone call that can lead to a potential client. As you may know, people are not always readily available, and it can take multiple phone calls before you can contact them. Although it can be frustrating to not reach someone, it is important to keep trying. Many businesses give up after one missed call and fail to make any additional follow-ups. Persistence is key in becoming a successful managed service provider, and additional phone calls will help your company grow and maximize your customer base. (more…)


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