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Jump-start Your MSP Marketing with Innovative Blog Posts

Posts Tagged ‘IT marketing’

Jump-start Your MSP Marketing with Innovative Blog Posts

Thursday, August 31st, 2017

MSP MarketingRemember the days of banner ads and pop-ups? These outdated marketing tactics are dwindling away, while inbound content MSP marketing is taking over. Potential customers can’t get away fast enough when they see invasive advertising. So, how are you supposed to implement an effective marketing strategy for your MSP business? The answer is easier than you think.

Posting educational content on your blog is the most effective and economical marketing technique around. Not just an occasional post, but regularly updating your blog with relevant content will bring the audience to you.

Why is Blogging Effective as a Marketing Tool? (more…)

Maximizing IT Marketing Strategy to Acquire More Clients

Friday, August 25th, 2017

IT MarketingThe Right Words

IT marketing suffers from this: there’s often not a proper consideration of potential client needs. A great example might be seen through an IT-tech-turned-salesperson. Imagine this individual selling a hard drive by describing the speed at which information can be transferred from the drive to a computer and excitedly gushing about technical components inside. Will he sell that drive? It isn’t very likely. No, he’ll more likely get polite smiles and nods until the customer’s attention has been exhausted, then that customer will continue with their business and the IT tech/salesperson will not have converted a new client. (more…)

Boost Your MSP Business’ Online Visibility by Blogging

Wednesday, August 23rd, 2017

msp businessToday, an MSP business needs all the help it can get to stay competitive. Fortunately, the Internet has availed many avenues that business owners can use to enhance their competitive edge. It is necessary to maintain a vibrant online visibility to capitalize on the opportunities available. One way to do just that is to start and maintain a blog that showcases your products and services. (more…)

MSP Marketing Should Include a Well-Designed Elevator Pitch

Thursday, August 17th, 2017

MSP marketingWhat Is an Elevator Pitch and Why Do I Need One?

MSP marketing is a process that is essentially continuous. Even if you’re not specifically pitching products or services, anytime someone, who is an existing or potential client, observes your MSP in action, they’re having thoughts which could prompt them to purchase products or services you provide. If you’re troubleshooting for a client and find some aspect of operations where one of your services may help solve a problem, just by telling them about it, you’re essentially marketing your business.

An elevator pitch is a perfect way to describe specific and general services fast. It makes sense to have them available for differing aspects of your operations. Basically, a pitch only takes around 30 seconds to deliver. This is about all the time you really need to make a “sale.” The other time you spend with potential clients will be caught up in describing what you’ve learned as an IT professional, letting prospects know your opinions on certain technology roles and generally being an IT authority.

For those 30 seconds where you’re in “pitch” mode, however, you want something to draw clients in so that they’ve really made the purchase in their minds; they’re just ironing out details with you. Basically, you need to be able to pitch your business in the time it takes to ride an elevator; hence the term “elevator pitch.”

How Do Elevator Pitches Look?

MSP marketing should employ effective elevator pitches, not passable ones. To be effective, you want to design the pitch with several key elements. Your pitch should:

• Be quick
• Not sound complicated
• Have full confidence
• Condense information concisely
• Directly address client issues

When you’re swift, concisely addressing your client’s needs in a relevant way that is confidently and simply presented, it makes the client’s decision to work with you much easier. A basic example of an elevator pitch might be something like:

“Our MSP business can take your issue here, provide this particular service here, and make it so you don’t have to pay as much as you did before, but you’re able to be more secure and more competitive than your competition.”

Now, the above pitch is in reference to the client’s hypothetical need directly. You also want to have an elevator pitch which describes your services as a whole. Here’s an example:

“Well, the IT company I manage is always leveraging cutting-edge technology against cost-effective innovations. We specialize in (your specialty) and have helped businesses of many sizes reach (relevant client vertical). Basically, I do my best to save clients money. When they do good, I do good.”

Both pitches are relatively short. You may be able to get them out in less than 30 seconds. That’s fine— 30-second sales pitches are, by no means, some numerical gold standard in marketing. The idea is to give your clients and potential clients value and intrigue quickly.

About our Contributor

IT marketingJennifer Holmes is President of MIS Solutions and a Georgia native who, after graduating from Georgia Tech, became an accomplished research virologist at the Centers for Disease Control and Prevention in Atlanta. In 2000, Jennifer hung up her lab coat to join husband Lliam at MIS Solutions as President.

In the past 16 years, she has led the MIS Solutions team to become the leaders in Metro Atlanta IT Support. MIS Solutions, Inc. is on a mission to provide managed IT services to Atlanta businesses to help them grow and support their businesses. MIS Solutions provides a wide range of IT services to Atlanta-based businesses and, combined with Jennifer’s passion for sharing effective business strategies with her clients, they are able to deliver the best IT support solutions for each client’s unique environment in Atlanta.

In 2013, Jennifer’s leadership and marketing skills won her the title of Spokesperson for the nationally acclaimed Technology Marketing Toolkit, an industry group of over 550 top U.S. She is a graduate of the Leadership Gwinnett program and has acted on the boards of the National Association of Women Business Owners’ Atlanta chapter, Gwinnett Great Days of Service, the Buford/North Gwinnett Rotary Club and the Gwinnett Chamber’s Technology Board.

Brand Consistency, MSP Business, and DAM

Wednesday, August 16th, 2017

MSP BusinessDigital Asset Management

MSP business marketing solutions often benefit from consolidation. That is to say: if you’ve got a good number of resources you’re devoting toward a marketing strategy, you’re likely to have greater success should you categorize those resources for later use. This is what a digital asset management (DAM) system does. (more…)

Using Blogs to Solidify Your MSP Marketing Strategy

Tuesday, August 15th, 2017

MSP MarketingYou’re Going to See More Leads

MSP marketing which incorporates properly designed blogs is going to generate more leads, pure and simple. Statistics indicate that companies that use blogging correctly are apt to generate 67% more leads than businesses that don’t. (more…)

Adapting Strategic IT Marketing Solutions to Your MSP’s Website

Monday, August 14th, 2017

IT marketingYour Online Face

IT marketing must carefully examine public representations of a company. One of the most important to consider is your website. You want a site that has a minimalist approach for ease of navigation. You want your company name, services, contact information, and content pertaining to your advantages over other companies. You want this information front and center, undiluted by strange dancing GIFs or eye-maligning color schemes. (more…)

Can MSPs Learn a Reverse Marketing trick from Ozark!

Friday, August 11th, 2017

Reverse SellingIn the Netflix series Ozark Marty, and investment broker, is halfheartedly trying to close a prospect. Of course, they aren’t that impressed so they say they’re going to keep looking around. Until Marty’s partner interrupts the meeting by asking if the prospects were told the firm wasn’t accepting new clients? However, when the smoke from Bruce’s magical close clears, the prospects have invested ten thousand dollars. Wouldn’t it be great if MSPs could learn this reverse marketing trick? (more…)

Do you have an Amazing MSP Marketing Tagline Like the Ghostbusters?

Wednesday, August 9th, 2017

MSP MarketingIn the eighties, a movie called Ghostbusters took theaters by storm and became an international film sensation.  In the movie, a motley crew join forces to combat the forces of evil by forming Ghostbusters.  While they didn’t have much in the way of startup funds to get their message out, they still managed to run a few adds then went viral.  The key that helped them reach the community was their brilliant marketing line, “Who Ya Gonna Call?  The question is can MSPs learn from the Ghostbusters’ marketing tagline how to successfully brand their IT companies? (more…)

IT Marketing Sales Tips For Experts-Turned-Salespeople

Tuesday, August 8th, 2017

MSP MarketingSix Strategic Sales Perspectives

IT marketing is complex and transitioning. You want to use every bit of strategy at your disposal to ensure maximization in conversions, acquisitions, up-selling, and other regions of business. The following are six tips to help you do that:

• Prospecting
• Identifying approaches
• Assessing needs
• Designing presentations
• Closing sales
• Following up (more…)


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