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Why You Should Nurture Leads in Your IT Marketing

Posts Tagged ‘IT marketing’

Why You Should Nurture Leads in Your IT Marketing

Monday, June 18th, 2018

Your IT marketing strategy will have some leads that quickly develop into sales and some requiring constant nurturing to convert. Think of it like a child learning to walk before learning to run. Your prospects are born into your company’s service delivery suite upon conversion, and they grow with you over time. With that in mind, following are a few tips to help you effectively nurture leads: 

 

  • Avoid pushiness
  • Establish more than one means of contact
  • Group leads in terms of quality

 

Avoid Pushiness 

 

An IT marketing campaign that is pushy is going to push some clients away. As a matter of fact, it’s likely to push most clients away. You’ve got to avoid being pushy. What makes more sense is being accommodating, appropriately conversational in terms of professionalism and time constraints, and always able to provide answers to questions. When you follow up with prospects, you’re not a salesman–not until they ask or say the right thing.  

 

Establish More Than One Means of Contact 

 

Email, telephone, text message, snail mail, conventions, pop-ins, invitations, luncheons–there are many ways you can establish regular avenues of contact with potential leads. The more ways you have of contacting them, the more effectively you can nurture them without appearing pushy. 

 

Group Leads In Terms Of Quality 

 

Don’t waste your time chasing down leads that aren’t terribly qualitative. The larger your MSP gets, the more able you’ll be to handle smaller clients profitably, given proper saturation during fiscal cycles. But starting out, and even as you reach your “cruising altitude”, you’re going to want to focus on more lucrative clientele. Group leads by how ideal a fit they would be for your company in terms of profitability, culture, and interest. Next, ensure you contact them going down the list at least five times</a>.  

 

 

Easier Conversion 

 

An IT marketing campaign which qualifies leads in terms of their appropriateness, has multiple means of contacting prospects, and doesn’t ever come across pushy is going to be more successful in the lead nurturing process. Consider your existing protocols here whether optimization may be necessary.  

 

3 Common IT Marketing Mistakes and How to Avoid Them

Friday, June 8th, 2018

You need to have an effective IT marketing strategy if you wish to sustain long-term success in the competitive IT industry. However, many IT providers make simple advertising mistakes that can limit earning potential. Here are the three most common digital marketing errors and the best ways to avoid them:

1. Not Using Social Media

Does your IT company have a social media presence? Social media provides an excellent opportunity for your IT business to reach out to new customers and build upon existing relationships. However, many IT providers are not on social media platforms, which significantly limits the effectiveness of a digital marketing strategy. A social media presence will not only build your brand but is a free form of advertising that can help you reach a broad audience.

2. Overlooking Email Marketing

Another common IT marketing mistake is ignoring the advantages of email marketing. Email marketing is a fantastic way to reach out to potential clients and provide valuable information about your IT services. You can also send monthly newsletters to existing clients while also providing them with the latest news in the IT world, as this can help you build relationships. The use of email is a vital tool in the business world and it is essential to any digital marketing campaign.

3. Failure to Measure Results

One of the primary keys to success for any digital marketing campaign is the ability to measure results. However, many IT providers fail to track results, which can significantly limit the effectiveness of a marketing strategy. Without measurable results, it is impossible to understand if you are reaching new clients or if you need to change your strategy.

An effective IT marketing campaign can help you expand your business and reach new levels of success. The utilization of social media, email marketing, and tracking your advertising results can help your IT business grow and gain a significant edge over your competitors.

5 Signs Your IT Marketing Strategy Needs a Reboot

Wednesday, June 6th, 2018

Your IT marketing can get stagnant if it isn’t properly managed. Sometimes, you have to be a little aggressive with it in order to reach the prospects you need to convert. Following are five signs to determine if your current marketing campaign needs such a reboot:

  • Negative Analytics
  • Poor SEO
  • Scant Feedback
  • Reduced Sales
  • Silent Social Media

Negative Analytics

An IT marketing campaign that isn’t producing the kind of analytical breakthroughs you need should be addressed. It may make sense to find a provider of SEO solutions which specializes in MSP content creation or optimization. Thankfully, there are quite a few different statistical markers here. The key is to consider trends. Day by day, you’ll have many fluctuations. But what do numbers look like over a week, a month, six months, a year? You should see an upward trend that is getting steeper, not tapering off.

Poor SEO

If Search Engine Optimization (SEO) isn’t up to muster, you’re not going to have the visibility. This is a surefire sign a reboot, re-evaluation, or optimization session is necessary for your current marketing campaign. Again, working with an SEO agency, specializing in MSPs, can be ideal.

Scant Feedback

A good marketing campaign with actionable, valuable, easily-shared content will have a lot of feedback. If you’re seeing a drop-off, you may need to spruce up your content.

Reduced Sales

Like in terms of analytics for content that is read by prospects, you want to look at statistical trends in sales to determine if there is a declination going on. If there is, a marketing fix could correct the negative trend.

Silent Social Media

Like with feedback, good online SEO marketing generates visible social media buzz. If you’re not seeing any, it’s time to retool something.

More Effective Online Content

Your IT marketing campaign should be facilitating an upward trend that increases on itself as your business becomes more relevant, successful, visible, and recognizable. If your content isn’t, you should look into optimization, either internally or through an agency.

Advantages of Outsourcing IT Support to An MSP Company

Wednesday, May 30th, 2018

MSP CompanyNetwork Operation Centre (NOC) is an integral function of MSP companies everywhere and most businesses are now embracing it. All businesses, regardless of the type of ventures, have their digital devices networked together for easier workflow. It’s for this reason that creating an NOC is inevitable.

An NOC performs numerous IT functions such as system monitoring, coordination of network problems and changes, and IP addresses and domain name management. (more…)

4 Ways MSP Businesses in San Francisco Can Help Clients Avert Cyber Attacks

Wednesday, May 30th, 2018

MSP BusinessA reliable MSP business can help customers in creating customized cyber security plans to protect the digital information of their business. Apart from streamlining operations, optimizing client relationships, acquiring and installing the latest technology, boosting the security of your customers data should also be on top of your list. Having a robust cyber security plan in place helps your customers keep their business operational even when a disaster strikes. Below are actionable tactics for helping your customers protect their data and keeping their business protected from cyber attacks: (more…)

A Brief History of Ransomware for Your MSP Marketing Agent

Wednesday, May 30th, 2018

msp marketingCrime does pay, and for cyber criminals, they make it a business. It’s no wonder IT support from companies such as yourself are in high demand. Businesses of all sizes and industries need protection from security threats, particularly ransomware which has proven to be quite lucrative. Ransomware is popular because it’s a low-risk, high-return endeavor for cyber criminals: (more…)

IT Marketing in San Francisco: Convincing Clients To Choose Public Cloud Computing

Sunday, May 27th, 2018

MSP marketingIt is your job as an MSP marketing agent to convince clients and potential customers that cloud technology offers a multitude of benefits for businesses. While everyone knows that cloud technology is an affordable solution that can be accessed from anywhere, many businesses still do not feel comfortable uploading their data onto the cloud servers. Nevertheless, the use of cloud services is a popular business model and it is expected to continue to grow at an 18% rate in the upcoming year. But, is data safe on a public cloud server? Here are just a few answers to a few concerns clients may have: (more…)

MSP Businesses: Don’t Let Your Clients Be Cheap When It Comes to Their Business’s Cyber security

Sunday, May 27th, 2018

msp businessIT services are commonly known to provide top-tier security solutions. Forbes estimates that by next year, costs related to cybercrime will reach $2 trillion. Even worse, the trend is increasing, not decreasing. It is expected that such costs will reach $6 trillion by 2021.

Why isn’t it going down? Well, there are a number of reasons. Such as: (more…)

Why Growing Businesses Need MSP Companies

Saturday, May 26th, 2018

MSP CompanyA growing business needs excellent IT support from an accredited MSP company. When a business doesn’t have a large workforce and IT is not their core business, they shouldn’t invest in hiring a full-time employee to handle their IT.

For this unfortunate business this could potentially divert upwards of $100,000 in annual salary for IT support. Weather they are running a small or medium-sized business, these funds can be better invested in expanding their business through marketing, developing new products, and staff training. This is where you come in: they could instead let a MSP company such as yourself handle their network and IT needs. Here are several advantages you can let potential customers know of having IT support through your company for their small or medium-sized business:

They Can Have a Team of Experts Working for Their Company

When a business focuses their expertise on their core business, they can increase the returns on their time and money. So ask them: Instead of hiring one full-time network administrator to handle their IT needs, why not have a whole team do this for them? they can take advantage of the extensive expertise that your team of skilled individuals brings. Your team would also work with many other different companies. They therefore, would be able to bring experience and exposure and provide unique and tested solutions to the IT challenges their business may have.

Let potential clients know that another advantage of having IT support for their tech needs is that as long as your company is in operation, there will always be someone to help them. When they rely on one full-time employee, they need to have a backup plan if they need time off or have to call off work for any reason.

You Can Have Huge Savings

Your potential client by now should know: having a full-time network administrator is by no means cheap. The more attractive option for a smaller-sized business is to have an IT support provider such as yourself that charges a flat monthly fee. They can save a lot with this option, especially if they don’t have very many devices connected to their network. With this model, known as managed IT services, your company looks after their network, including maintenance, for a flat rate. It is important for them to understand exactly what services come with this package as outlined in the service-level agreement.

Another option, when they have an outside company looking after your network, is the hourly break-fix model. This allows them to only pay for service as and when they need it. This model might make sense if they only have a small network. However, as their network grows and they need more service done, the costs of this model can grow and fluctuate rapidly. It is important for them to partner with an IT company such as yourself that understands their needs and is able to tailor a package that best meets those needs.

MSP Businesses: Don’t Let Your Clients Be Cheap When It Comes to Their Business’s Cybersecurity

Saturday, May 26th, 2018

msp businessIT services are commonly known to provide top-tier security solutions. Forbes estimates that by next year, costs related to cybercrime will reach $2 trillion. Even worse, the trend is increasing, not decreasing. It is expected that such costs will reach $6 trillion by 2021.

Why isn’t it going down? Well, there are a number of reasons. Such as: (more…)


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