IT lead generation is never an easy thing for an MSP, and even if you get the leads you need to succeed, you still must nurture those leads. One of the most common reasons that a lead fails is simply because of a lack of follow-up.
Generally, this happens because a salesperson deems a lead as “bad,” but there is really no such thing as a bad lead. After all, you never really know if a lead is truly bad unless you try, right? So, the best way to deal with this is to let any prospects tell you when it’s time to stop following up. This way, you keep your MSP company fresh in the minds of your prospects, and you never know when that might trigger a sale.
This is only one tip to take away from this, however. Here are some more: (more…)