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Posts Tagged ‘IT article writing’

3 Essential IT Services Marketing Tips

Monday, June 19th, 2017

IT Services MarketingTechnology is continually growing and managed service providers are always looking for new ways that an IT services marketing campaign can increase their profits and customer base. A managed services provider can help build their company with the use of landing pages, calls to action, and the use of forms. Using these three essential marketing tools will enable your business to become more successful and reach a higher number of customers. Let’s delve further into these three key topics that can provide a significant boost to the marketability of your MSP: (more…)

MSP Marketing: Understanding the Distinction Between Sales and Marketing

Friday, June 16th, 2017

MSP marketingIf you are planning on transforming your business through MSP marketing, you must first understand the difference between marketing and sales. This is an important element which should be taken into account in commercial operations because the results achieved by these two techniques are quite different. In general, both sales and marketing are aimed at increasing the company profits. However, if you assume that they are the same, the potential benefits of these strategies will decline. Consider this discussion on the distinction between marketing and sales in MSP businesses. (more…)

Do You Both Love and Excel at All Your MSP Marketing Responsibilities?

Tuesday, June 13th, 2017

MSP MarketingDon’t Kick Against the Goads

MSP marketing for your business should emphasize services that your operation excels at and is passionate about. Services that have neither of these qualities would serve your MSP poorly if they were marketed. Should they have any traction, clients will find themselves displeased with results and not look into other, more effective things your business offers. (more…)

Why Should Your MSP Business Use a Chat Box?

Thursday, June 1st, 2017

MSP BusinessIt is no longer necessary for prospective clients to pick up the phone and make a phone call to a service provider. Thanks to advances in technology, many websites now feature convenient chat boxes so interested parties can communicate with a representative in real-time. Every MSP business should implement a chat box. It will help engage prospects, answer questions, address concerns, and establish a much-needed rapport. (more…)

Is Your MSP Business Still Trying to Take SEO Shortcuts?

Monday, May 29th, 2017

MSP BusinessIf you’re an MSP business owner, your main focus is probably getting customers through the door. It’s so tempting to concentrate on SEO shortcuts, hoping for quick leads that result in new clients. The problem with this tactic is it just doesn’t work in the long run. You may not realize that you have an ace in your pocket that can help you create a managed services business with an ongoing increase in profit margins. This ace in your pocket is the fact that businesses today know that they need to adopt IT technology to improve their productivity and competitive edge. (more…)

IT Services Marketing and Time Travel: Good Bedfellows?

Sunday, May 28th, 2017

IT Services MarketingJohannes had a feeling of undefined loss, but he couldn’t quite put his finger on it. It was like… it was like something had been excised from his life. His IT services marketing firm was doing well, clients were increasing, and yet…

Tech wizard Merlin, a pudgy argyle-fond lad in the development and implementation division of MSP SEO Factory, showed up out of nowhere. Well, not all of him. Specifically: his head. Johannes was sitting behind his desk in his pristine office, wondering what he was missing, when suddenly Merlin’s face appeared eight feet tall and six wide in the middle of the room like some sci-fi plot point. (more…)

Merlin and Managed Services Marketing in the Mindscape of Time

Saturday, May 27th, 2017

Managed Services MarketingMirror Hourglasses

Managed services marketing in the Cronenberg world was… different. David and Johannes made eye contact across writhing live-machines of the alternate timeline where Best Bug replaced Best Buy and all devices were alive. Johannes said: “How’d you get here?”

“Same as you— this hourglass. I found one the same as yours, but different.” David held out his matching hourglass.

Immediately Johannes produced his own. Both were precisely the same. They began to glow—

“DON’T LET THEM TOUCH!” (more…)

How to Keep Backup Data and Recovery HIPAA Compliant for Your MSP Business

Thursday, May 25th, 2017

MSP BusinessProviding backup data and recovery is an essential service offered by an MSP business. As you may know, many hospitals and healthcare providers rely on managed service providers for the latest protection and creating data backups in case of an emergency. A few years ago, an additional HIPAA (Health Insurance Portability and Accountability Act) rule required all MSPs that provide services in the healthcare industry to be HIPAA compliant. Here are the five ways to ensure that your managed service provider company can remain HIPAA compliant: (more…)

Who Should Monitor Your MSP Marketing Chat Box?

Wednesday, May 24th, 2017

MSP MarketingWhat’s A Chat Box?

A company that uses an MSP marketing chat box so their IT group can communicate with potential clients will make more conversions than groups that don’t employ such techniques.

If you are not familiar with a chat box, in a nutshell, it’s an instant messaging window that pops up on a company website with a picture of the IT person on the company end of communications. When a new client comes to your website, this chat box will usually pop up automatically. Or, you can design it so that the potential client has to click on the box in order to communicate with someone on your staff. Either way, such solutions give immediate contact to potential clients. It really makes the online echelon of your MSP seem like a store with salespeople walking the floor, waiting for customers that need information so they can perhaps sell them some merchandise. (more…)

Johannes Through the Looking Glass of IT Services Marketing

Tuesday, May 23rd, 2017

MSP MarketingA World of Horrors

When Johannes, IT services marketing leader, finally exited the vortex, it was into a strange netherworld.

First, all the computers in this mixed up place were organic. Walking past a building, Johannes realized the storefront windows were eyes when the structure blinked. The entrance was a mouth with a ribbed tongue that acted as a staircase leading into the building-creature’s brain. Curious, and gripping the hourglass tightly, Johannes entered. He was in a store called Best Bug. Tunics worn by the salespeople were of a strange living blue hide, and they recoiled at his slacks and a collared shirt. (more…)


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