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Learn Why You Should Go All-In With Your IT Marketing Campaigns!

Posts Tagged ‘cloud computing’

Learn Why You Should Go All-In With Your IT Marketing Campaigns!

Wednesday, June 14th, 2017

All Guns Blazing

IT marketingIT marketing needs to take no prisoners or that which seemed sure may slip away. Say you’ve put together a marketing campaign, courted a client, and somehow, they’ve still slipped right through your fingers. Everyone’s been there and it’s ultimately unavoidable, but there is also a learning curve. (more…)

Helping Clients Decide Around Data Privacy Can Increase Your MSP Marketing Margins and Improve Their Trust in You

Sunday, February 12th, 2017

Decreasing Hesitancy

MSP marketing should communicate the security that cloud computing provides to gain clientele trust. With the cloud, data is uploaded into a group of servers representing expanded storage and computational ability. Data is stored in a sort of holographic way across all the servers. Space is “apportioned” for users and utilized for things like Hardware as a Service, Software as a Service, Desktop as a Service (HaaS, SaaS, DaaS) and more.

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Is Your Personal Data Really Secured? If an MSP Offers a Solution to Total Data Security in Their Marketing Strategy, They’re Golden!

Saturday, February 11th, 2017

Don’t Let Confusion Dispel Your Profit

MSP marketingmust communicate security in cloud solutions in order to help MSPs capitalize on a $1 trillion dollar-market (through direct and indirect spending) over the next five years.

There are factors confusing buyers; security chief among them. In 2016, there were a record number of security breaches. Estimates have 2017 putting that record out the window. But many of these breaches have less to do with cloud transition, and more to do with bush-league security.

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What’s the Best Way to Market Your MSP Business? Get on a Plane and Attend Conferences!

Friday, February 10th, 2017

The Importance of Networking

MSP business is part of an extensive network of technological development, ultimately encompassing many burgeoning aspects of modern technology. Remaining on the cutting-edge requires a bit more than even the most concerted research. In the process of sourcing new IT innovations and spreading their application, you need to go where those developing solutions are.

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What Other Value-Adds Can You Bundle with MSPs to Drive Up Your Margins and Help Your Marketing Campaign?

Thursday, February 9th, 2017

Diminishing Vendors Through Consumable Automation

MSP marketingneeds to demonstrate value to potential clients. One of the best ways to do this is through showing tangible cost-savings. The more vendors involved in problem resolution, the more expensive this becomes for your end-user. Reasons include:

  • Time/Opportunity Cost
  • Maintaining More Relationships
  • Increased Complications Between Issue Identification and Resolution

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For a Retailer or MSP with Multiple Locations, a Customer/Inventory Database is Necessary for Organized Marketing!

Wednesday, February 8th, 2017

Organizing Information Between Multiple Locations

MSP marketing must consolidate data, but this can be difficult with more than one outlet. When a store has more than one location, it’s likely that multiple databases become involved in the categorization of clients. Inventory and the kind of customers which buy that inventory are categorized singly, but not entirely. The solution is consolidation, but this can be a little bit esoteric if you haven’t organized everything into a single database before. You want a single main server that collects all the information.

Certainly, you want there to be an on-site data storage solution, but that should be updated to a primary server which parses through all the data from all locations. This will allow you to properly conduct MSP marketing campaigns which most cohesively match target markets.

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Can Using a Company Device Versus Bringing Your Own Device (BYOD) Turn Your MSP Business into a Chaotic Mess?

Tuesday, February 7th, 2017

Many Solutions

Your MSP business is unique. Still, there are certain practices which have a history of greater success than others. To understand, let’s look at BYOB or Bring Your Own Beer. BYOB parties don’t always have the most welcoming feel, do they? Everybody guards their refreshments and you guard yours. Certainly, nobody’s discomfited by having to drink that which they don’t prefer, but at the same time, there isn’t an atmosphere that feels nearly as “free.” It’s kind of the same with BYOD, or Bring Your Own Device. When companies have employees who produce their own tech solutions— smartphones, tablets, laptops and the like— they come up against difficulties that company-provided resources don’t have. Several of these difficulties include:

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Can Adding Desktop as a Service (DaaS) Be Beneficial To Your MSP Marketing Plan?

Monday, February 6th, 2017

Anytime, Anywhere

MSP marketing is more effective with complete data coverage. Here’s one way to understand: consider a hologram. Did you know a complete holographic image can be reconstructed from only one portion of data? This is because holograms record light in an area which is not subject to the dimensional limitations of photography. Cloud-based DaaS technology is similar: this “upgrade” gives your business complete data access from multiple points. Imagine accessing all data regarding your MSP locations, as well as functional aspects of operations, from any internet-enabled device, anywhere. This is what DaaS does for your operations— it’s the difference between a 3-D hologram and a photo.

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How Can You Reinvent Your MSP Business to Include and Promote the Cloud Landscape?

Sunday, February 5th, 2017

The Clouds Blowing Your Way

MSP business solutions incorporating cloud technology usually consolidate resources even while expanding profitability potential. With the cloud, it’s possible for you to immediately test new solutions. It’s already known that in the world of tech, the atmosphere is always in flux, and cloud computing is at the head of that flux. It’s providing tech possibilities which conserve resources and expand opportunity with greater swiftness than many could have expected. Cloud computing is the next technological advancement worth embracing.

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MSPs Could Conduct Their Marketing on Multiple Devices and View Them Via a Single Management Tool

Saturday, February 4th, 2017

Categorization Unity

MSP marketingbenefits substantially from gathering information into one spot. Today, tablets, personal computers, smartphones, and end-user devices primarily collect such data. When all these sources feed into one “master” system, businesses save hours of research and thousands of dollars in misspent resources.

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