Facebook Google Plus LinkedIn Contact Us

3 Common IT Marketing Mistakes and How to Avoid Them

Posts Tagged ‘Analytics’

3 Common IT Marketing Mistakes and How to Avoid Them

Friday, June 8th, 2018

You need to have an effective IT marketing strategy if you wish to sustain long-term success in the competitive IT industry. However, many IT providers make simple advertising mistakes that can limit earning potential. Here are the three most common digital marketing errors and the best ways to avoid them:

1. Not Using Social Media

Does your IT company have a social media presence? Social media provides an excellent opportunity for your IT business to reach out to new customers and build upon existing relationships. However, many IT providers are not on social media platforms, which significantly limits the effectiveness of a digital marketing strategy. A social media presence will not only build your brand but is a free form of advertising that can help you reach a broad audience.

2. Overlooking Email Marketing

Another common IT marketing mistake is ignoring the advantages of email marketing. Email marketing is a fantastic way to reach out to potential clients and provide valuable information about your IT services. You can also send monthly newsletters to existing clients while also providing them with the latest news in the IT world, as this can help you build relationships. The use of email is a vital tool in the business world and it is essential to any digital marketing campaign.

3. Failure to Measure Results

One of the primary keys to success for any digital marketing campaign is the ability to measure results. However, many IT providers fail to track results, which can significantly limit the effectiveness of a marketing strategy. Without measurable results, it is impossible to understand if you are reaching new clients or if you need to change your strategy.

An effective IT marketing campaign can help you expand your business and reach new levels of success. The utilization of social media, email marketing, and tracking your advertising results can help your IT business grow and gain a significant edge over your competitors.

5 Signs Your IT Marketing Strategy Needs a Reboot

Wednesday, June 6th, 2018

Your IT marketing can get stagnant if it isn’t properly managed. Sometimes, you have to be a little aggressive with it in order to reach the prospects you need to convert. Following are five signs to determine if your current marketing campaign needs such a reboot:

  • Negative Analytics
  • Poor SEO
  • Scant Feedback
  • Reduced Sales
  • Silent Social Media

Negative Analytics

An IT marketing campaign that isn’t producing the kind of analytical breakthroughs you need should be addressed. It may make sense to find a provider of SEO solutions which specializes in MSP content creation or optimization. Thankfully, there are quite a few different statistical markers here. The key is to consider trends. Day by day, you’ll have many fluctuations. But what do numbers look like over a week, a month, six months, a year? You should see an upward trend that is getting steeper, not tapering off.

Poor SEO

If Search Engine Optimization (SEO) isn’t up to muster, you’re not going to have the visibility. This is a surefire sign a reboot, re-evaluation, or optimization session is necessary for your current marketing campaign. Again, working with an SEO agency, specializing in MSPs, can be ideal.

Scant Feedback

A good marketing campaign with actionable, valuable, easily-shared content will have a lot of feedback. If you’re seeing a drop-off, you may need to spruce up your content.

Reduced Sales

Like in terms of analytics for content that is read by prospects, you want to look at statistical trends in sales to determine if there is a declination going on. If there is, a marketing fix could correct the negative trend.

Silent Social Media

Like with feedback, good online SEO marketing generates visible social media buzz. If you’re not seeing any, it’s time to retool something.

More Effective Online Content

Your IT marketing campaign should be facilitating an upward trend that increases on itself as your business becomes more relevant, successful, visible, and recognizable. If your content isn’t, you should look into optimization, either internally or through an agency.


Call Now to Get Started!

Get your MSP company website top-ranked with our proven SEO services!

(512) 212-3938

Facebook Google Plus LinkedIn Contact Us