Recently an MSP owner expressed the idea that getting his marketing website top ranked was an impossible task. He lamented that there are thousands of IT companies trying to get top ranked and in the end only 10 spots available that even matter. I often run into this type of defeatist attitude among the many MSP businesses I encounter at trade shows.
However, these weak minded entrepreneurs have not learned a valuable lesson that I picked up from reading the works of Malcolm Gladwell and that is the idea that difficult tasks are so daunting that they scare away the majority. Whereas, the easy task looks so attractive that the majority are all competing and this makes these easy tasks much more difficult than they appear. However, the more difficult task are typically much easier to accomplish in the end because of the relatively low competition.
Getting your MSP marketing website top ranked is much easier than most in the IT industry realize because their attitude reflects the defeatist that gave up before even trying. Most IT companies are on the sidelines of the internet marketing competition which leaves to spoils to the few that know that difficult tasks are easy because they scare off the competition.
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MSP marketing needs to produce content which reflects the message your brand is trying to communicate. If what you reach clients with doesn’t agree with core precepts, there will be a disconnect when prospects finally are in a position to convert. The following are tips to help you facilitate brand/content alignment:
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Crime does pay, and for cyber criminals, they make it a business. It’s no wonder IT support from companies such as yourself are in high demand. Businesses of all sizes and industries need protection from security threats, particularly ransomware which has proven to be quite lucrative. Ransomware is popular because it’s a low-risk, high-return endeavor […]
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If your MSP marketing prospect is not happy with their IT services agreement you should consider helping them organize an ITexit campaign that works with their existing company to switch providers. The last thing they need to worry about is overpaying a firm that doesn’t deliver on its promises. Their business depends on moving forward by […]
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