Recently an MSP owner expressed the idea that getting his marketing website top ranked was an impossible task. He lamented that there are thousands of IT companies trying to get top ranked and in the end only 10 spots available that even matter. I often run into this type of defeatist attitude among the many MSP businesses I encounter at trade shows.
However, these weak minded entrepreneurs have not learned a valuable lesson that I picked up from reading the works of Malcolm Gladwell and that is the idea that difficult tasks are so daunting that they scare away the majority. Whereas, the easy task looks so attractive that the majority are all competing and this makes these easy tasks much more difficult than they appear. However, the more difficult task are typically much easier to accomplish in the end because of the relatively low competition.
Getting your MSP marketing website top ranked is much easier than most in the IT industry realize because their attitude reflects the defeatist that gave up before even trying. Most IT companies are on the sidelines of the internet marketing competition which leaves to spoils to the few that know that difficult tasks are easy because they scare off the competition.
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When They Win, You Win MSP marketing techniques which pressure sales people by making them afraid of their job security is more likely to hurt a business than help it. Your job as a manager of salespeople is to empower them for success. This doesn’t mean you don’t liquidate certain salespeople or reshuffle them elsewhere […]
Company owners can learn MSP marketing lessons from numerous sources, including the teachings of Buddha. Buddha spread his message of non-violence and compassion throughout the world simply by living out those values himself. MSP companies can learn a lot from Buddha’s approach. Incorporating the lessons he taught throughout his life can improve your marketing efforts. […]
Dystopian novel (and movie franchise) ‘The Hunger Games’ has a lot to teach MSP business owners about surviving in today’s competitive market. ‘The Hunger Games’ focuses on Katniss, a young girl pit against 23 others in a fight for survival. Throughout the book, and the subsequent film, Katniss must learn valuable lessons to stay alive […]
The action-packed film “300” was highly entertaining and holds valuable lessons that can be applied in the MSP marketing world. Instead of feeling discouraged because you are greatly outnumbered, an IT company can find inspiration in achieving greatness, even if it does not have access to the most money or the biggest consumer base. Always […]
One of the most useful MSP marketing strategies is to educate your consumer base about IT services and how it can greatly benefit their business. Focusing on the advantages of these services will keep your clients engaged and interested in learning more about your product. Always addressing the “What’s in it for me?” question near […]
Everyone is a Diamond in the Rough MSP marketing needs to understand that true value and strength will most effectively and profoundly develop from character rather than money. Aladdin was a “diamond in the rough” not because of his personal identity, but because of his internal identity. There are multiple areas in the Disney film […]
MSP marketing may not be cheap, but it is not without the bounds of affordability. What you want to do is assume a 5% to 10% marketing tax as subtracted from your revenue. If you make $50k in a month, spend between $2.5k and $5k on marketing. If you make $100k in a month, double […]
No Silver Bullets MSP marketing doesn’t have some magical operational silver bullet that will suddenly alleviate all difficulty and produce unanimous success. “Shortcuts” often end up requiring more work than patience and concerted effort. The key is perseverance, but that’s not all. A brief look at Bruce Almighty, a Jim Carey film from 2003, might […]
The tale of Kung Fu Panda begins with a Japanese art style animation of the story of a mighty warrior. This warrior was born for battle and was so noble he won the hearts of the people. Now we realize Po, the incredibly fat panda, is the one with this vision of pure awesomeness that […]
At this point in time, the main principles of Google’s search algorithms are widely understood. However, there are some details that have the potential to confuse and ultimately threaten the flow of business. Google intentionally keeps the nuances of search algorithms a secret. The challenge lies in developing enough of an understanding of the search […]
In the competitive world of MSP marketing, SEO strategies are more important than ever. Not knowing the ins and outs of SEO can put your business on the fast track to disaster. Search engines send organic traffic to your website, so using effective SEO is crucial for more visits to your website, which results in […]
ZOMBIES!!! You hear the gnawing and scratching just feet away from where you sleep. The only thing between you and the undead is a hastily boarded up window and these thin, thin walls. Stricken with terror you awaken only to find your dog scratching at the door. You feed him and head to work where […]
Know the Signs Your MSP marketing team can expedite conversions for the sales department by monitoring likely clientele who are currently working with IT providers that are sub-par to yours. Think of IT sub-par to you like an exploitative wolf preying on clientele sheep— or Little Red Riding Hood or The Three Little Pigs; take […]
Monsters Incorporated has a valuable MSP Marketing message within about the experience of learning and hard-work and it’s application to everyday life. Beyond the amazing adventure we know as Monsters Inc. we find its prequel- Monsters University! Mike and Sully meet as teens in Monster College and join the underdog frat to win the scare […]
Relying on one form of marketing is an outdated practice, so your MSP business should use multiple marketing tools to reach your intended audience. The use of multiple marketing channels will allow you to advertise your business in many areas without limiting yourself to one marketing technique. This dynamic mix of marketing tools will allow […]
An MSP marketing campaign that is aspiring to sell cloud computing to potential clients does have a bit of an uphill climb, but it’s not so hard a sell as some other tech innovations. Cloud computing, when properly applied, is going to save a business much more than it costs. The savings aren’t always direct, […]
Demonstrating Value When it comes to your MSP marketing strategy, one of your most important tactics is going to involve demonstrating your value to prospective clients. There are a lot of ways this can be done but whatever you do you want to be authentic about it. It’s not a good idea to be skin-deep […]
Competing against other managed service providers (MSPs) is not an easy task in today’s environment, and it is critical to fully take advantage of MSP marketing techniques to reach a wider range of clients. Using your office as a way to expand your consumer base is often overlooked, but it can have a significant impact […]
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